Social Media Marketing Strategy 101

Social Media Marketing Strategy 101, available at $59.99, has an average rating of 4.75, with 25 lectures, based on 2 reviews, and has 11 subscribers.

You will learn about Social Media Strategy Digital Marketing Strategy Competitor Analysis & SWOT Analysis Marketing Skills This course is ideal for individuals who are Small business owners or aspiring strategists aiming to nail a social media strategy. It is particularly useful for Small business owners or aspiring strategists aiming to nail a social media strategy.

Enroll now: Social Media Marketing Strategy 101

Summary

Title: Social Media Marketing Strategy 101

Price: $59.99

Average Rating: 4.75

Number of Lectures: 25

Number of Published Lectures: 25

Number of Curriculum Items: 25

Number of Published Curriculum Objects: 25

Original Price: $19.99

Quality Status: approved

Status: Live

What You Will Learn

Social Media Strategy

Digital Marketing Strategy

Competitor Analysis & SWOT Analysis

Marketing Skills

Who Should Attend

Small business owners or aspiring strategists aiming to nail a social media strategy.

Target Audiences

Small business owners or aspiring strategists aiming to nail a social media strategy.

Together we will focus on the concepts and trends you’ll need to be aware of, and then move into a simple, four step methodology to produce your own strategy.

Audit your digital presence

Develop a social media strategy

Execute a social media strategy

Measure and optimize your strategy

This course is a fun and exciting introduction to digital strategy – on the most fun corners of the internet – social media! I have mentored many strategists and aspiring strategists to tackle questions like “what should our business be doing online” or “how do we fare against our competitors” with simple steps that provoke both thought and action!

My teaching style is informal and packed with a variety of content formats which include Google Slides Templates, Google Sheets templates, software suggestions, free hacks and – a copy of an ebook which covers all the nuances of each social media platform.

There’s nothing worse than someone who doesn’t walk the walk – so I provide actionable steps and suggestions that are currently working for my clients, in the hopes that we can learn in the most collaborative way possible.

I have a Youtube channel helping people to #DoDigitalBetter – and this course is absolutely no different! I share all my secrets to help you become the best strategist you can be.

Course Curriculum

Chapter 1: Introduction

Lecture 1: Introduction

Lecture 2: Class Overview

Lecture 3: Your Project

Chapter 2: Concepts you'll Need to Know

Lecture 1: Concepts & Glossary

Lecture 2: The Attention Economy

Lecture 3: Algothimns vs. Paid / Organic

Lecture 4: Marketing Funnels & Personas

Lecture 5: Paid Media Models

Lecture 6: Call to Actions

Lecture 7: KPIs & Agency Lingo

Chapter 3: Platforms & Trends Overview

Lecture 1: Facebook & Instagram New Features & Trends

Lecture 2: Twitter & LinkedIn New Features & Trends

Lecture 3: Mobile & Web Trends + Resources to help you!

Chapter 4: My Positive Take to Life Online

Lecture 1: My Positive Take to Life Online

Lecture 2: Why a Career in Social Media?

Lecture 3: Location, Location, Location!

Chapter 5: Analysis & Audit Phase

Lecture 1: How to Conduct a Competitor Analysis

Lecture 2: How to Conduct a SWOT Analysis

Lecture 3: Wrapping up your Audit

Chapter 6: Develop your Social Media Strategy

Lecture 1: How to Develop your Social Media Strategy

Chapter 7: Execute your Social Media Strategy

Lecture 1: How to Execute your Strategy

Chapter 8: Measure & Optimize your Strategy

Lecture 1: How to Measure & Optimize your Strategy

Chapter 9: Bringing Everything Together

Lecture 1: Connecting the Dots

Lecture 2: Thanks for Joining!

Lecture 3: Bonus Lecture

Instructors

Megs Hollis
Digital marketer, course creator & Youtuber

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4 stars: 1 votes

5 stars: 1 votes

Frequently Asked Questions

How long do I have access to the course materials?

You can view and review the lecture materials indefinitely, like an on-demand channel.

Can I take my courses with me wherever I go?

Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!