Growth Marketing- win, onboard, and retain more customers

Growth Marketing: win, onboard, and retain more customers, available at $69.99, has an average rating of 4.3, with 41 lectures, 5 quizzes, based on 23 reviews, and has 3060 subscribers.

You will learn about Understand the fundamentals of growth marketing and how it differs from traditional marketing Learn the 4-step growth process and how to implement it with your team Ideate and effectively prioritize growth experiment ideas Set hypothesis and measure results Design and run experiments that are statistically significant Identify and set up the key analytics tools that you need This course is ideal for individuals who are Young marketing professionals who want to up their game or Startup founders looking to gain/accelerate traction and bring some structure to their growth efforts or Aspiring entrepreneurs ready to invest in themselves and their future business It is particularly useful for Young marketing professionals who want to up their game or Startup founders looking to gain/accelerate traction and bring some structure to their growth efforts or Aspiring entrepreneurs ready to invest in themselves and their future business.

Enroll now: Growth Marketing: win, onboard, and retain more customers

Summary

Title: Growth Marketing: win, onboard, and retain more customers

Price: $69.99

Average Rating: 4.3

Number of Lectures: 41

Number of Quizzes: 5

Number of Published Lectures: 41

Number of Published Quizzes: 5

Number of Curriculum Items: 47

Number of Published Curriculum Objects: 47

Original Price: 94.99

Quality Status: approved

Status: Live

What You Will Learn

Understand the fundamentals of growth marketing and how it differs from traditional marketing

Learn the 4-step growth process and how to implement it with your team

Ideate and effectively prioritize growth experiment ideas

Set hypothesis and measure results

Design and run experiments that are statistically significant

Identify and set up the key analytics tools that you need

Who Should Attend

Young marketing professionals who want to up their game

Startup founders looking to gain/accelerate traction and bring some structure to their growth efforts

Aspiring entrepreneurs ready to invest in themselves and their future business

Target Audiences

Young marketing professionals who want to up their game

Startup founders looking to gain/accelerate traction and bring some structure to their growth efforts

Aspiring entrepreneurs ready to invest in themselves and their future business

Stop chasing the next shiny tactics that never seem to work for your business

Learn growth marketing from a tech CEO and startup coach who’s launched multi-million-dollar products

Many people believe that to get more leads, grow revenue, or increase retention, you need to have some sort of magic powers. But it doesn’t have to be this way.

There is a simple data-driven process that you can follow. Instead of guessing, you’ll be able to generate results more consistently.

Mastering those skills has the potential to radically change the course of your career or business.

This course will teach you the fundamentals of growth marketing. It will give you the tools and knowledge to start running growth experiments that bring new customers, improve their experience, and increase retention.

Most importantly, it will completely change how you think about customer acquisition, monetization, and retention.

By the end of this comprehensive video course, you’ll be able to:

Identify growth opportunities using Pirate Metrics

Manage the growth hacking process with a team

Analyze and identify opportunities to optimize your marketing funnels

Ideate and prioritize growth ideasusing the ICE model

Set hypotheses and measure experiment results

Design and run statistically significant experiments with Google Optimize

Select three simple tech stack options that you can set up right away

Build a solid plan to win and keep more customers with a variety of growth strategies

Develop growth mindsetthat doesn’t involve tricking people into buying your product.

This is not Netflix. You’ll learn by doing.

This course is not another show that you can mindlessly watch on Netflix. No. This is for those who want to put in the work, get better, practice what they learn, and become top-notch growth marketers.

This course is comprehensive and easy to follow: it has everything you need to get started right away.

Step-by-step growth hacking methodology

Action-focused assignment

14 how-to guides to set up specific tools

5 ready-to-use templates (North Star definition, ICE prioritization, Funnel Analysis, Idea Backlog, Experiment Sheets)

25 tactics to grow your audience and win new customers

Real-life case studies

Applying what you’ll learn will change how you see growth and, most importantly, give you the secret to unlocking growth opportunities wherever you work and in any type of business.

Join me in the course today. Enroll now to start learning some of the most-in-demand digital skills that will boost your career and business.

Course Curriculum

Chapter 1: Stop Gambling, Start Growing with Confidence

Lecture 1: From chaos to structured growth: What you'll get out of this course

Chapter 2: Understand the Science of Growth

Lecture 1: The benefits of Growth Marketing

Lecture 2: What is Growth Marketing

Lecture 3: The problem with funnels and what to do about it

Lecture 4: Growth Mindset

Lecture 5: Growth Experiment Case Study

Lecture 6: Course Resources

Chapter 3: The 6 Growth Levers to Build a Profitable Business

Lecture 1: How to measure experiments

Lecture 2: North Star

Lecture 3: Pirate Metrics I

Lecture 4: Pirate Metrics II

Lecture 5: One Metric that Matters (OMTM): How to Get Laser Focused

Chapter 4: The 4-Step Process that Drives Consistent Growth

Lecture 1: Understand the Growth Marketing process

Lecture 2: Analyze: Where will growth come from?

Lecture 3: Ideate: Coming up with ideas

Lecture 4: Prioritize: Pick the most promising ideas

Lecture 5: Test your ideas

Lecture 6: Set Up an Experiment Board

Lecture 7: How to use the Growth Experiment Dashboard

Chapter 5: Data: How to measure and track effectively

Lecture 1: Using soft and hard data to drive growth

Lecture 2: How to Leverage Data and User Feedback

Lecture 3: How-to guides to set up your analytics tools

Chapter 6: Implement Growth Strategies and Growth Loops

Lecture 1: Three Keys to Traction and Growth Acceleration

Lecture 2: Winning the right customers

Lecture 3: Disqualify potentially bad customers

Lecture 4: Acquisition

Lecture 5: Identify your Growth Channels

Lecture 6: Activation

Lecture 7: Revenue

Lecture 8: Retention

Lecture 9: 25 Overlooked Tactics to Grow Your Audience and Customer Base

Chapter 7: Practice: Design your own experiment

Chapter 8: 3 Quick Start Guides to Launch Your Growth Marketing

Lecture 1: 3 quick guides to getting started with Growth Hacking

Lecture 2: Thank you

Lecture 3: Next Steps

Chapter 9: Additional Productivity Tools

Lecture 1: Positioning or Where to Play

Lecture 2: Examples of Product Positioning

Lecture 3: Executive Dashboard

Lecture 4: Run Meetings Like a Boss

Lecture 5: High Productivity Agenda Template

Lecture 6: Agenda with Confluence and Asana

Lecture 7: Issue Tracker

Instructors

Michel Gagnon
Tech CEO, entrepreneur, and startup advisor

Rating Distribution

1 stars: 0 votes

2 stars: 0 votes

3 stars: 2 votes

4 stars: 7 votes

5 stars: 14 votes

Frequently Asked Questions

How long do I have access to the course materials?

You can view and review the lecture materials indefinitely, like an on-demand channel.

Can I take my courses with me wherever I go?

Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!