Making Content Your Greatest Sales Tool

Making Content Your Greatest Sales Tool, available at Free, has an average rating of 4.79, with 18 lectures, 4 quizzes, based on 7 reviews, and has 1349 subscribers.

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You will learn about The importance of leveraging content in the sales process How to spend less time educating in sales meetings How to ensure you’re always working with qualified prospects When you should be using content in the sales process This course is ideal for individuals who are This course is a great fit for sales reps, sales leaders, marketers, and leadership, as it talks about the fastest way to see ROI in your digital sales and marketing! It is particularly useful for This course is a great fit for sales reps, sales leaders, marketers, and leadership, as it talks about the fastest way to see ROI in your digital sales and marketing!.

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Summary

Title: Making Content Your Greatest Sales Tool

Price: Free

Average Rating: 4.79

Number of Lectures: 18

Number of Quizzes: 4

Number of Published Lectures: 18

Number of Published Quizzes: 4

Number of Curriculum Items: 22

Number of Published Curriculum Objects: 22

Original Price: Free

Quality Status: approved

Status: Live

What You Will Learn

The importance of leveraging content in the sales process

How to spend less time educating in sales meetings

How to ensure you’re always working with qualified prospects

When you should be using content in the sales process

Who Should Attend

This course is a great fit for sales reps, sales leaders, marketers, and leadership, as it talks about the fastest way to see ROI in your digital sales and marketing!

Target Audiences

This course is a great fit for sales reps, sales leaders, marketers, and leadership, as it talks about the fastest way to see ROI in your digital sales and marketing!

Does your sales team not see the value in content? Do they think you’re wasting time? Are your sales not improving even though you’re publishing article after article, video after video? Assignment Selling might be the missing piece of your inbound marketing puzzle.

When implemented, Assignment Selling, one of the fundamental pieces of They Ask, You Answer, puts the content you create into the hands of your sales team to help them address prospect questions, objections, and concerns head-on and close deals faster.

For your business, it can lead to:

Better informed leads:Because leads are being showed exactly what content to consume for their needs, assignment selling allows them to be better informed about your business, service, and what using it entails.

More effective sales conversations:Since leads are better informed, sales conversations can focus on the prospect’s specific needs and issues. There’s little need to go over general background information as that was covered by content shared earlier.

Faster sales process:Less time spent on educating means the sales process can move along more quickly. In other words, deals can close faster — while leads that aren’t a good fit can be disqualified faster.

We have helped hundreds of businesses across multiple industries improve their sales processes using Assignment Selling, and in this course, Marcus Sheridan teaches you everything you need to know to make it a success at your organization.

Course Curriculum

Chapter 1: Introduction

Lecture 1: Introduction

Chapter 2: Content is The Greatest Sales Tool in the World

Lecture 1: Introduction

Lecture 2: Do You Ever Feel Like You Waste Time?

Lecture 3: What is Assignment Selling?

Lecture 4: Starting the Sales Conversation From the Position of Teacher

Lecture 5: The Fastest Way to ROI with Content

Chapter 3: The Right (and Wrong) Time to Teach

Lecture 1: Introduction

Lecture 2: When Should You Be Using Assignment Selling?

Lecture 3: What Should Great Assignment Selling Look Like?

Lecture 4: Assignment

Chapter 4: Assignments, The Ultimate Buying Qualifier

Lecture 1: Introduction

Lecture 2: Being Seen as Educators

Lecture 3: What We Learn About Prospects When We Assign Homework

Lecture 4: Assignment Selling In Follow-Up Conversations

Chapter 5: What You'll Need to Start Assignment Selling

Lecture 1: Introduction

Lecture 2: They Ask, You Answer is a Sales Initiative

Lecture 3: Sales and Marketing Alignment

Lecture 4: What's Possible with Assignment Selling

Instructors

IMPACT Plus
Inbound marketing

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4 stars: 2 votes

5 stars: 5 votes

Frequently Asked Questions

How long do I have access to the course materials?

You can view and review the lecture materials indefinitely, like an on-demand channel.

Can I take my courses with me wherever I go?

Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!