International Marketing Mastery- Global Success Strategies

International Marketing Mastery: Global Success Strategies, available at $19.99, has an average rating of 4.5, with 87 lectures, based on 54 reviews, and has 2199 subscribers.

You will learn about The fundamental concepts and terms in international marketing. Various theories of international trade and barriers to trade. Different stages and orientations of international marketing. The differences between domestic and international marketing. Methods and strategies for entering international markets. Techniques for researching foreign markets. The influence of culture on buyer behavior in global markets. How to assess governmental and political risks in international business. Strategies for managing financial risks and currency concerns. Organizational structures suitable for international markets. Approaches to developing international distribution channels. Strategies for product planning and market segmentation in global markets. Branding strategies for international markets. Pricing strategies and methods for international products. Promotion strategies and tactics for global audiences. Comprehensive international marketing planning and strategy formulation. Case study analysis of Starbucks Corporation's global expansion strategy. This course is ideal for individuals who are Undergraduate and graduate students studying international business, marketing, or related fields. or Professionals working in multinational corporations or aspiring to expand their careers internationally. or Entrepreneurs seeking to enter global markets or expand their existing businesses internationally. or Marketing managers and executives responsible for formulating and implementing international marketing strategies. or Anyone interested in gaining a comprehensive understanding of the complexities and challenges of international marketing and expanding their knowledge in this area. It is particularly useful for Undergraduate and graduate students studying international business, marketing, or related fields. or Professionals working in multinational corporations or aspiring to expand their careers internationally. or Entrepreneurs seeking to enter global markets or expand their existing businesses internationally. or Marketing managers and executives responsible for formulating and implementing international marketing strategies. or Anyone interested in gaining a comprehensive understanding of the complexities and challenges of international marketing and expanding their knowledge in this area.

Enroll now: International Marketing Mastery: Global Success Strategies

Summary

Title: International Marketing Mastery: Global Success Strategies

Price: $19.99

Average Rating: 4.5

Number of Lectures: 87

Number of Published Lectures: 87

Number of Curriculum Items: 87

Number of Published Curriculum Objects: 87

Original Price: $89.99

Quality Status: approved

Status: Live

What You Will Learn

The fundamental concepts and terms in international marketing. Various theories of international trade and barriers to trade.

Different stages and orientations of international marketing. The differences between domestic and international marketing.

Methods and strategies for entering international markets. Techniques for researching foreign markets.

The influence of culture on buyer behavior in global markets. How to assess governmental and political risks in international business.

Strategies for managing financial risks and currency concerns. Organizational structures suitable for international markets.

Approaches to developing international distribution channels. Strategies for product planning and market segmentation in global markets.

Branding strategies for international markets. Pricing strategies and methods for international products.

Promotion strategies and tactics for global audiences. Comprehensive international marketing planning and strategy formulation.

Case study analysis of Starbucks Corporation's global expansion strategy.

Who Should Attend

Undergraduate and graduate students studying international business, marketing, or related fields.

Professionals working in multinational corporations or aspiring to expand their careers internationally.

Entrepreneurs seeking to enter global markets or expand their existing businesses internationally.

Marketing managers and executives responsible for formulating and implementing international marketing strategies.

Anyone interested in gaining a comprehensive understanding of the complexities and challenges of international marketing and expanding their knowledge in this area.

Target Audiences

Undergraduate and graduate students studying international business, marketing, or related fields.

Professionals working in multinational corporations or aspiring to expand their careers internationally.

Entrepreneurs seeking to enter global markets or expand their existing businesses internationally.

Marketing managers and executives responsible for formulating and implementing international marketing strategies.

Anyone interested in gaining a comprehensive understanding of the complexities and challenges of international marketing and expanding their knowledge in this area.

Welcome to the comprehensive course on International Marketing! In today’s globalized business environment, companies are increasingly expanding their operations beyond domestic borders to capitalize on opportunities in international markets. This course is designed to provide you with a deep understanding of the principles, strategies, and challenges involved in marketing products and services across borders.

Throughout this course, you will embark on a journey to explore various facets of international marketing, starting from the fundamental concepts and theories to practical strategies for market entry, distribution, branding, pricing, and promotion in diverse cultural and economic contexts.

By the end of this course, you will not only have a solid grasp of the theoretical frameworks that underpin international marketing but also the practical skills and insights needed to develop effective international marketing strategies and navigate the complexities of global business environments.

Whether you are a marketing professional looking to expand your expertise, an entrepreneur planning to take your business global, or a student interested in exploring the dynamics of international trade, this course will equip you with the knowledge and tools to succeed in the exciting and ever-evolving field of international marketing.

Join us as we embark on this enlightening journey into the world of international marketing and discover the keys to success in global business!

Section 1: Introduction

In this section, students will be introduced to the foundational concepts of international marketing. They will learn about the key terms and phases involved in international marketing, gaining a solid understanding of the unique challenges and perspectives that characterize this field.

Section 2: International Trade Theories and Barriers

This section delves into the theoretical frameworks that underpin international trade. Students will explore various theories such as mercantilism, absolute advantage, comparative advantage, and the product life cycle theory. Additionally, they will examine the barriers that hinder international trade, including tariffs and non-tariff barriers.

Section 3: International Market Entry Methods

Students will learn about the different methods companies use to enter international markets. They will understand the objectives behind going international, factors influencing market selection decisions, and various entry modes such as licensing, franchising, contract manufacturing, and wholly-owned subsidiaries.

Section 4: Researching Foreign Markets

This section focuses on the importance of market research in international marketing. Students will learn about the research objectives, methods, and processes involved in gathering primary and secondary data for foreign markets. They will also explore the challenges associated with conducting research in diverse cultural contexts.

Section 5: Culture and Buyer Behavior

Culture plays a significant role in shaping consumer behavior in international markets. Students will study the elements of culture such as language, religion, aesthetics, and social institutions, and understand how these factors influence consumer preferences and purchasing decisions. Cross-cultural training methods will also be discussed.

Section 6: Governmental and Political Risks

Governmental and political factors can have a significant impact on international business operations. Students will learn about the political environments of home and host countries, regulatory frameworks, and mechanisms for settling disputes. They will also explore the legal implications of operating in diverse international markets.

Section 7: Financial Risks and Currency Concerns

Financial considerations are crucial for companies engaged in international trade. Students will gain insights into exchange rates, financial instruments, and the implications of currency fluctuations on business operations. They will also examine strategies for managing financial risks associated with international transactions.

Section 8: Organizing For International Markets

Organizational structure and human resource management are key determinants of success in international markets. Students will learn about the organizational structures adopted by multinational corporations, factors influencing international marketing decisions, and strategies for managing human resources across borders.

Section 9: International Distribution Strategy

Distribution channels play a critical role in reaching customers in international markets. Students will explore the complexities of international distribution, including the selection of distribution channels, the role of intermediaries, and logistics management. They will also learn about warehousing and distribution coverage strategies.

Section 10: International Product Strategy and Segmentation

Product planning and segmentation are essential components of international marketing strategy. Students will learn about the factors influencing product decisions, the process of new product development, and strategies for segmenting international markets based on demographic, psychographic, and behavioral factors.

Section 11: Branding Internationally

Branding is crucial for creating a competitive advantage in international markets. Students will study the role of branding in global marketing, brand drivers, and the factors influencing branding decisions. They will also explore strategies for building and managing brands across diverse cultural contexts.

Section 12: International Price Strategy

Pricing decisions can significantly impact a company’s competitiveness in international markets. Students will learn about the factors affecting international pricing decisions, different costing methods, and pricing strategies adopted by multinational corporations. They will also explore techniques for managing pricing in diverse market environments.

Section 13: International Promotion Strategy

Promotion is essential for building brand awareness and driving sales in international markets. Students will examine various promotion techniques, the role of promotion mix in global marketing campaigns, and the challenges of advertising in diverse cultural contexts. They will also explore the debate between standardized and adapted promotional strategies.

Section 14: International Marketing Strategy

This section focuses on the development of comprehensive international marketing strategies. Students will learn about the international market planning process, key considerations for formulating effective marketing strategies, and the importance of ethical conduct in international business practices.

Section 15: Case Study On Starbucks Corporation

In this concluding section, students will analyze a case study on Starbucks Corporation, a global leader in the coffee industry. They will gain insights into Starbucks’ international marketing strategies, successes, and challenges, applying the knowledge acquired throughout the course to real-world scenarios.

Course Curriculum

Chapter 1: Introduction

Lecture 1: Terms In International Marketing

Lecture 2: Problems and International Perspective

Lecture 3: Problems and International Perspective Continue

Lecture 4: International Marketing Stages and Orientations

Lecture 5: Domestic vs International Marketing and Conclusion

Chapter 2: International Trade Theories and Barriers

Lecture 1: Mercantilism Theory

Lecture 2: Absolute Advantage Theory

Lecture 3: Comparative Advantage Theory Factor Endowment Theory

Lecture 4: Product Life Cycle Theory

Lecture 5: Competitive Advantage Of Nations Theory

Chapter 3: International Trade Theories and Barriers

Lecture 1: Levels Of Economic Integration and Trade Barriers – Tariffs

Lecture 2: Non-Tariff Barriers and Conclusion

Chapter 4: International Market Entry Methods

Lecture 1: Objectives Of Going International – Proactive and Reactive Factors

Lecture 2: Foreign Market Selection Factors

Lecture 3: International Market Selection Process

Lecture 4: Piggybacking and Offshore Services

Lecture 5: Licensing and Franchising

Lecture 6: Contract Manufacturing

Lecture 7: Wholly Owned Foreign Subsidiary

Lecture 8: Constraints To Go International And Conclusion

Chapter 5: Researching Foreign Markets

Lecture 1: Domestic VS International Research And Need For Research

Lecture 2: Research Objectives

Lecture 3: The Task Of Marketing Research

Lecture 4: The Task Of Marketing Research Continue

Lecture 5: Secondary Data Sources

Lecture 6: Primary Research In Foreign Markets

Lecture 7: Primary Research Process

Lecture 8: Primary Research Process Continue

Lecture 9: Problems In International Marketing Research

Lecture 10: Researching Foreign Markets Conclusion

Chapter 6: Culture And Buyer Behavior

Lecture 1: Introduction To Culture And Cultural Differences

Lecture 2: Elements Of Culture – Language And Religion

Lecture 3: Aesthetics and Mate

Lecture 4: Elements Of Culture – Education and Social Institutions

Lecture 5: Sources Of Cultural Knowledge

Lecture 6: Cultural Analysis

Lecture 7: Training And Cross-Cultural Training Methods

Lecture 8: Consumer Behavior And Culture With Conclusion

Chapter 7: Governmental and Political Risks

Lecture 1: Home Country and Host Country Political Environment And Regulation

Lecture 2: Political Risks

Lecture 3: The Legal Environment

Lecture 4: Settlement Of Disputes

Chapter 8: Financial Risks and Currency Concerns

Lecture 1: Exchange Rates and Financial Instruments

Lecture 2: Exchange Rate Implications and Exchange Controls

Lecture 3: Exchange Rate Implications and Exchange Controls Continues

Chapter 9: Organizing For International Markets

Lecture 1: Introduction and Unique Problems Of International Organizations

Lecture 2: Factors Influencing International Marketing

Lecture 3: Organizational Structure Alternatives

Lecture 4: Human Resource Implications and Conclusion

Chapter 10: International Distribution Strategy

Lecture 1: International Distribution Channels and Levels Of Distribution

Lecture 2: Levels Of Distribution

Lecture 3: Factors Influencing Channel Decisions And Distribution Coverage

Lecture 4: Types Of Foreign Intermediaries and Channel Selection Decision

Lecture 5: Warehousing In International Marketing and Conclusion

Chapter 11: International Product Strategy and Segmentation

Lecture 1: Product Planning – Its Need And Importance

Lecture 2: Product Planning Strategies

Lecture 3: New Product Development Process

Lecture 4: International Product Life Cycle

Lecture 5: Packing And Packaging and Their Functions

Lecture 6: Factors Influencing Packaging Decisions

Lecture 7: Types and Labelling In International Market

Lecture 8: Market Segmentation And Its Importance Need

Lecture 9: Bases For Market Segmentation and Conclusion Part 1

Lecture 10: Bases For Market Segmentation and Conclusion Part 2

Chapter 12: Branding Internationally

Lecture 1: Branding And Its Role In The International Market

Lecture 2: Brand Drivers In The International Market

Lecture 3: Brand Drivers In The International Market Continue

Lecture 4: Branding Decision Making Process and International Branding Decisions

Lecture 5: Brand Category And Brand Strategy Mix

Lecture 6: Remedies and Conclusion

Chapter 13: International Price Strategy

Lecture 1: Factors Affecting Price Decisions Internationally

Lecture 2: Costing Methods

Lecture 3: Costing Methods Continue

Lecture 4: Pricing Strategies

Lecture 5: How Japanese Keep Their Costs Low

Chapter 14: International Promotion Strategy

Lecture 1: Promotion and Its Techniques

Lecture 2: Promotion and Role Of Promotion Mix In International

Lecture 3: Barriers To Promotion In International Markets

Lecture 4: International Advertising

Lecture 5: Standardized VS Adaptation Promotion Strategy

Lecture 6: International Trade Fairs and Exhibitions

Chapter 15: International Marketing Strategy

Lecture 1: International Market Planning Process

Lecture 2: Aspects Of International Marketing Planning

Lecture 3: Ethics In International Marketing Strategy

Lecture 4: Benefits Of Ethical Companies and Conclusion

Instructors

EDUCBA Bridging the Gap
Learn real world skills online

Rating Distribution

1 stars: 1 votes

2 stars: 1 votes

3 stars: 6 votes

4 stars: 12 votes

5 stars: 34 votes

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