Foundations of Digital Marketing for Business Growth

Foundations of Digital Marketing for Business Growth, available at $19.99, has an average rating of 4.39, with 90 lectures, 22 quizzes, based on 9 reviews, and has 33 subscribers.

You will learn about How to develop ideal customer profiles and target audience profiles for focused messaging How to develop high quality content that resonates with a target audience so that they transform from a “cold” prospect to a loyal customer Learn to use channels like Facebook, YouTube, TikTok, Instagram, LinkedIn, Twitter, Snapchat, Pinterest and Google to market directly to your target audience Learn to drive business and marketing goals by picking the channels that are the best fit for reaching your target market Learn to measure the performance of digital marketing activities, interpret data and reach actionable conclusions to drive improvements How to conduct market research to drive informed decisions for developing digital marketing strategies This course is ideal for individuals who are Small business owners who plan to ramp up sales using digital marketing or Small business owners who want to improve decision making and budgeting for their digital marketing campaigns or Individuals who desire to enhance their job performance and careers by integrating digital marketing knowledge or Individuals, including students who are exploring future opportunities in digital marketing or Individuals who desire to stay relevant and acquire new skills It is particularly useful for Small business owners who plan to ramp up sales using digital marketing or Small business owners who want to improve decision making and budgeting for their digital marketing campaigns or Individuals who desire to enhance their job performance and careers by integrating digital marketing knowledge or Individuals, including students who are exploring future opportunities in digital marketing or Individuals who desire to stay relevant and acquire new skills.

Enroll now: Foundations of Digital Marketing for Business Growth

Summary

Title: Foundations of Digital Marketing for Business Growth

Price: $19.99

Average Rating: 4.39

Number of Lectures: 90

Number of Quizzes: 22

Number of Published Lectures: 90

Number of Published Quizzes: 22

Number of Curriculum Items: 112

Number of Published Curriculum Objects: 112

Original Price: $69.99

Quality Status: approved

Status: Live

What You Will Learn

How to develop ideal customer profiles and target audience profiles for focused messaging

How to develop high quality content that resonates with a target audience so that they transform from a “cold” prospect to a loyal customer

Learn to use channels like Facebook, YouTube, TikTok, Instagram, LinkedIn, Twitter, Snapchat, Pinterest and Google to market directly to your target audience

Learn to drive business and marketing goals by picking the channels that are the best fit for reaching your target market

Learn to measure the performance of digital marketing activities, interpret data and reach actionable conclusions to drive improvements

How to conduct market research to drive informed decisions for developing digital marketing strategies

Who Should Attend

Small business owners who plan to ramp up sales using digital marketing

Small business owners who want to improve decision making and budgeting for their digital marketing campaigns

Individuals who desire to enhance their job performance and careers by integrating digital marketing knowledge

Individuals, including students who are exploring future opportunities in digital marketing

Individuals who desire to stay relevant and acquire new skills

Target Audiences

Small business owners who plan to ramp up sales using digital marketing

Small business owners who want to improve decision making and budgeting for their digital marketing campaigns

Individuals who desire to enhance their job performance and careers by integrating digital marketing knowledge

Individuals, including students who are exploring future opportunities in digital marketing

Individuals who desire to stay relevant and acquire new skills

This is a foundational course for beginners. Whether you are familiar with digital marketing or not, this course will guide you through the basics and lay the foundation for you to be an effective digital marketer.

The course gives beginners a solid foundation in digital marketing so that they have the right tools and knowledge to confidently develop and deploy effective digital marketing strategies to drive business growth. (Total course length – 17 hours)

The Customer Avatar and the Customer Journey –The section focuses students on how to use market research to build an ideal customer profile and develop focused messaging that will transform a target from “cold” prospect to loyal customer along the stages of the Customer Journey.

Content Marketing to Transform a “Cold” Prospect to a Loyal Customer  –The section covers

The different types of content. what makes great content, and setting up a content strategy 

How to create the right content at each stage of the Customer Journey, and tailoring content to match the selected traffic channels

Lead Magnets – purpose and role of the lead magnet in lead generation, types of lead magnets, the “squeeze” page and lead capture

Importance of Copywriting – emotive writing to motivate the target audience to act and buy

Responsive Website –  developing a well-designed website with clear, compelling messaging that automatically sells your products

Intersection of Content and Search Engine Optimization – the symbiotic relationship between good content and successful SEO

Search Engine Optimization (SEO)

The fundamentals of search engine optimization on Google – how SEO works to generate awareness of your business, product or service

Factors that affect the success of SEO – several factors play outsize roles in the success of any SEO strategy, they have a huge impact on the ranking of your content in search results.

Selecting the right keywords for your business– building content around these keywords.

Technical factors in SEO – there are a host of technical factors that affect a website’s availability and discoverability with search engines

Backlinks – these help build up your website’s authority with the search engines and improve the ranking of your content in search results

Measuring results with KPIs – you must measure performance to know if what you are doing works.

Marketing on Facebook, YouTube, TikTok, LinkedIn, Instagram, Twitter, Snapchat and Pinterest

There are 4 aspects to social media marketing – they complement each other, and they work best when included in your social media strategy.

Characteristics, best practices and statistics for the top 8 social media platforms

Selecting the right social media channels for your target audience

Success factors, what to avoid and benefits of social media– several critical factors determine the success of social media marketing, make sure to include them in your social media strategy. There are also practices to avoid at all costs even though they are commonly used. 

Creating content for social media – content must match the characteristics of the social media channel, we use examples to illustrate the unique characteristics

Influencers – they play a pivotal role in social media strategies. A strong influencer brings huge value to a brand

Paid Advertising

When is the right time to use paid advertising to reach your target audience.

The main channels for paid advertising, their ad characteristics and selecting the right channels for your business.

Google as a paid advertising channel – types of ads, characteristics and pricing.

The main social media advertising channels and their characteristics – Facebook, YouTube, LinkedIn, Instagram, Twitter, Pinterest, Snapchat and TikTok

Setting up social media ads, their mechanics and pricing

Metrics for social media paid ad success

Email Marketing to Convert a Lead to a Customer –The section covers

Email as a delivery mechanism for high quality content along the Customer Journey.

Types of emails used in email marketing, their characteristics and purpose.

Building email lists– effective methods to rapidly build up an email list

Lead magnets and their effectiveness at building email lists

Lead capture and “squeeze” pages –designing lead capture forms and “squeeze” pages that exponentially increase subscription rates

Best practices in email marketing – following best practices increases the chances of success

Metrics to measure performance and success

Strategy, KPIs and ROI –The section covers

Measuring performance to know if goals have been achieved

What ROI should you aim for?

Setting SMART goals – tracking performance through goals

Key Performance Indicators (KPIs) – measure the KPIs that tell you if your goals are on track to achievement.

Setting up your strategy and planning in digital marketing – the overall digital marketing strategy comes first, followed by campaign strategy and tactics.

Resources for Market Research

The market research resources and templates are designed to support your collection of critical data about your target audience, market demand for your products and what your competition is doing to reach their target audience.  There are 6 templates which will help you stay organized while planning your digital marketing strategy:

Customer Avatar profile

Customer Journey Planner

Decision Process for the Customer Avatar

Market Research Results for Customer Avatar

Keyword Research

Competitor Research

Course Curriculum

Chapter 1: THE CUSTOMER AVATAR AND THE CUSTOMER JOURNEY

Lecture 1: Welcome to the Customer Avatar and the Customer Journey

Lecture 2: The Customer Avatar is the Heart of a Marketing Campaign

Lecture 3: The Customer Avatar

Lecture 4: The Role and Importance of the Customer Avatar

Lecture 5: The Customer Avatar – Getting to Know Sally

Lecture 6: The Customer Journey

Chapter 2: CONTENT MARKETING TO TRANSFORM A "COLD" PROPSPECT TO A LOYAL CUSTOMER

Lecture 1: Why Content Marketing is so Important

Lecture 2: What is Content in Digital Marketing

Lecture 3: The Digital Marketing Funnel and the Customer Journey

Lecture 4: Content at the Top of the Funnel to Generate Awareness with "Cold" Prospects

Lecture 5: Content in the Middle of the Funnel to Build Relationships and Establish Trust

Lecture 6: Content at the Bottom of the Funnel to Transform a Lead to a Customer and Beyond

Lecture 7: Creating Content and Selecting Traffic Channels at the Top of the Funnel

Lecture 8: Creating Content and Selecting Traffic Channels in the Middle of the Funnel

Lecture 9: Creating Content and Selecting Traffic Channels at the Bottom of the Funnel

Lecture 10: Lead Magnets, A Special Type of Content

Lecture 11: The Importance of Copywriting

Lecture 12: The Website – Your Digital Heaquarters

Lecture 13: The Essential Features of Successful Websites

Lecture 14: Creating Content for Search Engine Optimization

Lecture 15: Creating Relevant Content Using Strategic Keywords

Lecture 16: Content Marketing Roundup

Chapter 3: THE MAJOR TRAFFIC SOURCES TO REACH YOUR CUSTOMERS

Lecture 1: Using Traffic Channels to Get your Message Out to Customers

Chapter 4: SEARCH ENGINE OPTIMIZATION

Lecture 1: What is Search Engine Optimization (SEO)

Lecture 2: Introduction to SEO for your Business

Lecture 3: Factors for Ranking in Search Engines

Lecture 4: Creating Relevant Content Using Strategic Keywords

Lecture 5: Technical Factors in SEO

Lecture 6: Building Backlinks in SEO

Lecture 7: Metrics for Measuring SEO Performance

Lecture 8: Important SEO Statistics

Chapter 5: SOCIAL MEDIA MARKETING

Lecture 1: Introduction to Social Media Marketing

Lecture 2: The 4 Components of Social Media Marketing

Lecture 3: Social Listening

Lecture 4: Social Influencing

Lecture 5: Social Networking

Lecture 6: Social Selling

Lecture 7: The Dont's of Social Media Marketing

Lecture 8: Selecting Social Media Channels

Lecture 9: Factors for Success in Social Media Marketing

Lecture 10: Benefits of Social Media Marketing

Chapter 6: INFLUENCER MARKETING

Lecture 1: The Basics of Influencer Marketing

Lecture 2: Selecting the Right Influencer

Lecture 3: Important Practices in Influencer Marketing

Chapter 7: PAID ADVERTISING

Lecture 1: Introduction to Paid Advertising

Lecture 2: Introduction to Google Paid Advertising

Lecture 3: Google Search Ads (Google Ads)

Lecture 4: Google Display Ads

Chapter 8: SOCIAL MEDIA PLATFORMS

Lecture 1: Introduction to Social Media Platforms

Lecture 2: Facebook

Lecture 3: Facebook Business Pages

Lecture 4: Facebook Paid Advertising

Lecture 5: Facebook Paid Advertising Examples

Lecture 6: YouTube

Lecture 7: YouTube Business Channels

Lecture 8: YouTube Paid Advertising

Lecture 9: LinkedIn

Lecture 10: LinkedIn Business Pages

Lecture 11: LinkedIn Paid Advertising

Lecture 12: LinkedIn Paid Advertising Examples

Lecture 13: Instagram

Lecture 14: Instagram Business Pages

Lecture 15: Instagram Paid Advertising

Lecture 16: Twitter

Lecture 17: Twitter Business Pages

Lecture 18: Twitter Paid Advertising 1 – Introduction and Ad Types with Examples

Lecture 19: Twitter Paid Advertising 2 – Best Practices, Creating Ads, Analytics and Metrics

Lecture 20: Pinterest

Lecture 21: Pinterest Business Accounts

Lecture 22: Pinterest Paid Advertising

Lecture 23: Snapchat

Lecture 24: Snapchat Business Accounts

Lecture 25: Snapchat Paid Advertising

Lecture 26: TikTok

Lecture 27: TikTok Business Accounts

Instructors

Donna Meyer
Founder at OLG Business Education

Rating Distribution

1 stars: 0 votes

2 stars: 0 votes

3 stars: 1 votes

4 stars: 4 votes

5 stars: 4 votes

Frequently Asked Questions

How long do I have access to the course materials?

You can view and review the lecture materials indefinitely, like an on-demand channel.

Can I take my courses with me wherever I go?

Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!