Copywriting with Dekker- The Only Copy Course You Ever Need!

Copywriting with Dekker: The Only Copy Course You Ever Need!, available at $94.99, has an average rating of 4.64, with 143 lectures, 23 quizzes, based on 1230 reviews, and has 68332 subscribers.

You will learn about Master the Art of Persuasion: Develop the skills to craft compelling copy that drives sales and engages audiences Advanced Copywriting Techniques: Learn cutting-edge strategies in copywriting and content marketing Build Effective Content Strategies: Design a powerful content marketing plan from scratch and convert leads into customers Psychological Triggers for Sales: Apply proven psychological principles to effortlessly influence purchasing decisions Create High-Impact Copy: Write captivating copy for ads, emails, landing pages, and other marketing materials Avoid Common Pitfalls: Identify and avoid frequent mistakes in copywriting and content marketing How To Write Powerful Headlines Craft Magnetic Headlines: Write headlines that grab attention and drive action Replicate Proven Success: Model and adapt successful ad strategies to achieve outstanding results This course is ideal for individuals who are Copywriters looking to refine their craft or Entrepreneurs aiming to enhance their marketing skills or Content Writers wanting to create more compelling content or Writers eager to master the art of persuasion and enhance their storytelling or B2B Marketers aiming to generate high-quality leads and improve conversion rates or Marketing Consultants wanting to deepen their expertise or Marketing Managers focused on achieving better results through effective and compelling copy or Small Business Owners who need to write persuasive marketing materials to boost their brand or Freelancers who want to attract high-paying clients by showcasing their copywriting expertise It is particularly useful for Copywriters looking to refine their craft or Entrepreneurs aiming to enhance their marketing skills or Content Writers wanting to create more compelling content or Writers eager to master the art of persuasion and enhance their storytelling or B2B Marketers aiming to generate high-quality leads and improve conversion rates or Marketing Consultants wanting to deepen their expertise or Marketing Managers focused on achieving better results through effective and compelling copy or Small Business Owners who need to write persuasive marketing materials to boost their brand or Freelancers who want to attract high-paying clients by showcasing their copywriting expertise.

Enroll now: Copywriting with Dekker: The Only Copy Course You Ever Need!

Summary

Title: Copywriting with Dekker: The Only Copy Course You Ever Need!

Price: $94.99

Average Rating: 4.64

Number of Lectures: 143

Number of Quizzes: 23

Number of Published Lectures: 143

Number of Published Quizzes: 23

Number of Curriculum Items: 166

Number of Published Curriculum Objects: 166

Original Price: $199.99

Quality Status: approved

Status: Live

What You Will Learn

Master the Art of Persuasion: Develop the skills to craft compelling copy that drives sales and engages audiences

Advanced Copywriting Techniques: Learn cutting-edge strategies in copywriting and content marketing

Build Effective Content Strategies: Design a powerful content marketing plan from scratch and convert leads into customers

Psychological Triggers for Sales: Apply proven psychological principles to effortlessly influence purchasing decisions

Create High-Impact Copy: Write captivating copy for ads, emails, landing pages, and other marketing materials

Avoid Common Pitfalls: Identify and avoid frequent mistakes in copywriting and content marketing

How To Write Powerful Headlines

Craft Magnetic Headlines: Write headlines that grab attention and drive action

Replicate Proven Success: Model and adapt successful ad strategies to achieve outstanding results

Who Should Attend

Copywriters looking to refine their craft

Entrepreneurs aiming to enhance their marketing skills

Content Writers wanting to create more compelling content

Writers eager to master the art of persuasion and enhance their storytelling

B2B Marketers aiming to generate high-quality leads and improve conversion rates

Marketing Consultants wanting to deepen their expertise

Marketing Managers focused on achieving better results through effective and compelling copy

Small Business Owners who need to write persuasive marketing materials to boost their brand

Freelancers who want to attract high-paying clients by showcasing their copywriting expertise

Target Audiences

Copywriters looking to refine their craft

Entrepreneurs aiming to enhance their marketing skills

Content Writers wanting to create more compelling content

Writers eager to master the art of persuasion and enhance their storytelling

B2B Marketers aiming to generate high-quality leads and improve conversion rates

Marketing Consultants wanting to deepen their expertise

Marketing Managers focused on achieving better results through effective and compelling copy

Small Business Owners who need to write persuasive marketing materials to boost their brand

Freelancers who want to attract high-paying clients by showcasing their copywriting expertise

If you want to sell anything online successfully, you’ve got to learn copywriting…

WELCOME TO THE ULTIMATE COURSE ON COPYWRITING & CONTENT MARKETING!

This course was designed with the goal of helping you write truly great copy that produces excellent results. You’ll discover my copywriting framework and carefully study tons of case studies, proven ads that did extremely well & numerous examples of great copywriting in-action.

Taking this course will allow you to learn top copywriting techniques & become a master copywriter who is able to use the written word to sell (more of) your products & services with ease. You’ll have the knowledge and skills necessary to write killer copy for your ads, emails, landing pages, YouTube titles and more!

By the end of the course, you’ll be able to…

Develop a full-funnel content marketing & copy writing plan

Write copy that changes people’s minds and gets them to buy your product/service

Nurture leads so they actually become paying customers

Write proven and effective ads for LinkedIn (and other advertising channels)

Write persuasive headlines that induce people to do what you want

Avoid common content marketing & copywriting mistakes

Mimic proven/successful ads

& so much more!

New!Write high-CTR YouTube titles

Write compelling body copy

Use 35 formulas for writing sales-growing headlines

I will reveal…

My SPF framework for high-level copywriting

How to apply persuasive marketing psychology principles

How to map copy to stages of awareness and funnel progression

35 proven headline writing formulas

10 ways to write your first copywriting paragraph (after the headlines)

Research-backed approaches to copywriting for long-term growth (and short-term sales!)

Key sections:

B2B copywriting (for businesses)

B2C copywriting (for consumers)

Case study copywriting

Email copywriting

Website copywriting

Nurturing & funnel copywriting

Content copywriting

Direct-response copywriting

Copywriting for short-term sales

Copywriting for long-term growth (brand copywriting)

Headline copywriting

Body copy copywriting

This course is for consumer (B2C) and business-to-business (B2B) copywriting contractors, marketing managers, entrepreneurs, freelance copywriters, content writers, content marketing managers, and anyone else responsible for marketing content. This copywriting course applies to companies of all sizes, including startups and the Fortune 500 in both B2C & B2B.

I’ll show you examples of…

Lead generation ads

Lead nurturing ads

Copywriting case studies

Email copywriting

Copywriting to generate meetings for the sales team…etc.

Let’s get copywriting!

Course Curriculum

Chapter 1: Persuasive Copywriting

Lecture 1: Lessons from Building a Story Brand

Lecture 2: Writing body copy

Lecture 3: Ultimate Sales Letter

Lecture 4: Headlines copywriting advice from David Ogilvy

Lecture 5: 35 proven headline formulas

Lecture 6: Tactical Copywriting Frameworks

Lecture 7: 2 Types of Copywriting

Lecture 8: Cashvertising 1

Lecture 9: Cashvertising 2

Lecture 10: Cashvertising 3

Lecture 11: Cashvertising 4

Lecture 12: Cashvertising 5

Lecture 13: Headline Copywriting

Lecture 14: Aids to headline copywriting

Lecture 15: 2 Types of B2C Copywriting

Lecture 16: Magic Words

Lecture 17: Exactly What to Say: The Magic Words

Lecture 18: Writing Case Studies Copy

Lecture 19: Hooks

Lecture 20: Copywriting for long-term growth part 1

Lecture 21: Copywriting for long-term growth part 2

Lecture 22: Copywriting for long-term growth part 3

Lecture 23: Case Study on the 2 Types of Copywriting

Lecture 24: Deliverability Checklist

Lecture 25: 7 steps to successful ads & 5 principles of copywriting

Lecture 26: ADPLAN framework to evaluate copywriting

Lecture 27: 10 Ways to Write Your First Paragraph

Lecture 28: Easy Ad Formula

Lecture 29: Headline Examples from Apple

Lecture 30: White Paper Copywriting Example

Lecture 31: Copywriting Examples

Lecture 32: What are you selling?

Lecture 33: 14 Tips for Writing YouTube Titles

Lecture 34: 8 Copywriting Tricks Used by Apple

Lecture 35: Examples – Copywriting for Short-Term Sales

Lecture 36: Color Copywriting

Lecture 37: Copywriting Example – Facebook Advertising

Lecture 38: Luxury Copywriting Case: Canada Goose

Lecture 39: 12 Easy Ways to Make Millions for Your Business (Changing the Channel)

Chapter 2: My Framework For High-Level Copywriting

Lecture 1: Copywriting Funnel 1

Lecture 2: Introduction & Stages

Lecture 3: Psychology 1 – Reactance Copywriting

Lecture 4: Copywriting Funnel 2

Lecture 5: OPTIONAL: Building a Funnel Campaign in LinkedIn

Lecture 6: Chatbot Example (Continued)

Lecture 7: Psychology 2 – Endowment Copywriting

Lecture 8: Task: Endowment Copywriting

Lecture 9: Psychology 3 – Distance Copywriting

Lecture 10: Psychology 4 – Uncertainty Copywriting

Lecture 11: Psychology 5 – Corroborating Evidence Copywriting

Lecture 12: SPF Copywriting Framework Workbook

Chapter 3: Killer Copywriting Tips & Tricks

Lecture 1: Killer Copywriting Tips

Lecture 2: Copywriting Persuasion

Lecture 3: Applied Persuasion

Lecture 4: Copywriting Presentation Slides

Chapter 4: Email Copywriting

Lecture 1: 18 Rules to Automate Cold Emails & Score Big Contracts!

Lecture 2: Email Copywriting Tip #1

Lecture 3: Email Copywriting Tip #2

Lecture 4: Email Copywriting Tip #3

Lecture 5: Email Copywriting Tip #4

Lecture 6: Email Copywriting Tip #5

Lecture 7: Email Copywriting Tip #6

Lecture 8: Email Copywriting Tip #6 Explained

Lecture 9: Email Copywriting (Case Study)

Lecture 10: Measuring Success – Email Copywriting

Lecture 11: Cold Email Slides

Lecture 12: Your List A

Lecture 13: Your List B

Lecture 14: Your List C

Lecture 15: Your List D

Lecture 16: Your List E

Lecture 17: Your List F

Lecture 18: Getting Emails from LinkedIn Sales Navigator

Lecture 19: New Email + Warming It Up

Lecture 20: Promote Your Offer, Not Your Product

Lecture 21: Hard Offer 1

Lecture 22: Hard Offer 2

Lecture 23: Ecommerce Email Marketing

Lecture 24: Mailchimp with LinkedIn Lead Generation

Chapter 5: Direct-Response Copywriting

Lecture 1: Demand Generation Content And Journey Mapping

Lecture 2: Email 1

Instructors

Dekker Fraser, MBA
Marketing Executive | Startups to Fortune 100 | Kellogg MBA

Jyra Galosmo
Teaching Assistant

Neelisha Singhal

Rating Distribution

1 stars: 9 votes

2 stars: 22 votes

3 stars: 109 votes

4 stars: 304 votes

5 stars: 786 votes

Frequently Asked Questions

How long do I have access to the course materials?

You can view and review the lecture materials indefinitely, like an on-demand channel.

Can I take my courses with me wherever I go?

Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!