The Psychology of Marketing and Communication

The Psychology of Marketing and Communication, available at $27.99, has an average rating of 4.17, with 15 lectures, based on 9 reviews, and has 33 subscribers.

You will learn about The process of Communication Digital Marketing Consumer Behavior Psychology of marketing The path to conversion This course is ideal for individuals who are any level It is particularly useful for any level.

Enroll now: The Psychology of Marketing and Communication

Summary

Title: The Psychology of Marketing and Communication

Price: $27.99

Average Rating: 4.17

Number of Lectures: 15

Number of Published Lectures: 15

Number of Curriculum Items: 15

Number of Published Curriculum Objects: 15

Original Price: CA$119.99

Quality Status: approved

Status: Live

What You Will Learn

The process of Communication

Digital Marketing

Consumer Behavior

Psychology of marketing

The path to conversion

Who Should Attend

any level

Target Audiences

any level

To Begin the course starts off with a brief description of the process of communication, in order to understand what triggers consumer behavior when being targeted by a marketing campaign. This course prioritizes understanding different marketing techniques and strategies that are used and can be innovated that influence our behavior as consumers, moreover, it elaborates on the mechanisms needed to identify, reach, and communicate effectively toward the desired target audience. In many ways our emotions are tied up with the way we process information as well as our decision-making process, communication plays a big part in that process whether it was through wording, design, or context advertisement subliminally targets our tendencies to correlate brands and colors with specific emotions to achieve specific goals. Furthermore, this course is about identifying different strategies that not only help market your brand but more so analyzes conversion techniques that capitalize on consumer behavior tendencies. Research suggests that consumer behavior can be studied by familiarizing yourself with patterns that we engage in a social context to determine the success of a marketing campaign by making it popular. This course aims to help individuals identify these behaviors and dissect some of the strategies to help them achieve conversion goals.

Course Curriculum

Chapter 1: The Psychology of Marketing and Communication

Lecture 1: The Process of Communication

Lecture 2: Part 1 : Marketing Psychology

Lecture 3: Part 2 : Marketing Psychology

Lecture 4: Part 3 : Marketing Psychology

Lecture 5: Part 3.1: Marketing psychology (continued)

Lecture 6: Part 3.2 : Marketing psychology (continued)

Lecture 7: Part 4 Marketing Psychology

Lecture 8: Part 1 : Consumer behavior and the path of conversion

Lecture 9: Part 2: Consumer Behavior

Lecture 10: Part 3 :Consumer Behavior

Lecture 11: Part 4 :Consumer behavior post click strategy

Lecture 12: Part 5 Consumer Behavior

Lecture 13: Part 6 Consumer Behavior

Lecture 14: Small segment : Decision making

Lecture 15: Part 7 Consumer behavior

Instructors

Leo Daher
Entrepreneur / Sales, Marketing and Operations Manager

Rating Distribution

1 stars: 0 votes

2 stars: 0 votes

3 stars: 2 votes

4 stars: 4 votes

5 stars: 3 votes

Frequently Asked Questions

How long do I have access to the course materials?

You can view and review the lecture materials indefinitely, like an on-demand channel.

Can I take my courses with me wherever I go?

Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!