Artificial Intelligence in Digital Marketing_1

Artificial Intelligence in Digital Marketing, available at $39.99, has an average rating of 4.45, with 11 lectures, based on 46 reviews, and has 1697 subscribers.

You will learn about Artificial Intelligence X Machine Learning; How to conduct SEO now that Google is an “AI first” company Chatbots Programmatic advertising Big data RankBrain Digital assistants Data science SQL Latent Semantic Indexing The future of internet marketing This course is ideal for individuals who are Interested in studying the evolution of digital marketing. It is particularly useful for Interested in studying the evolution of digital marketing.

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Summary

Title: Artificial Intelligence in Digital Marketing

Price: $39.99

Average Rating: 4.45

Number of Lectures: 11

Number of Published Lectures: 11

Number of Curriculum Items: 11

Number of Published Curriculum Objects: 11

Original Price: $19.99

Quality Status: approved

Status: Live

What You Will Learn

Artificial Intelligence X Machine Learning;

How to conduct SEO now that Google is an “AI first” company

Chatbots

Programmatic advertising

Big data

RankBrain

Digital assistants

Data science

SQL

Latent Semantic Indexing

The future of internet marketing

Who Should Attend

Interested in studying the evolution of digital marketing.

Target Audiences

Interested in studying the evolution of digital marketing.

Being smart in business means knowing what’s just around the corner. It means thinking ahead and preparing for inevitable changes that will impact the way business is conducted. This is what allows a business to be resilientand to thrive in a changing environment. Digital marketing is no different.

In fact, in his book The Personal MBA, author Josh Kaufman discusses the value of counterfactual simulation. This means imagining future possibilities and then preparing for them.

Let’s say that you have a big business that is doing well in a specific niche. Maybe you have a company that sells a whey protein shake. The mistake that some big businesses make is to assume that they’re too big to fail and to coast along as they are.
But what would happen if another company came along and released a better protein shake for a fraction of the price? What if a new source of protein were to be discovered? What if a study revealed that whey protein was bad for us? Any of these things could happen, and could completely shake up even the most established business.

The smartcompany though, will already have considered these eventualities and prepared for them. THIS is counterfactual simulation: it’s thinking about what’s just around the corner and then preparing for those possibilities.

As digital marketers, that means thinking about things that could impact on the face of marketing. And one of the things that could have the biggest impact of all? Artificial intelligence.

AI and machine learning have the potential to completely change the face of internet marketing, rendering many older strategies obsolete even. Only by preparing for those changes, can you ensure that your websites manage to hold their position in the SERPs, that your advertising campaigns remain profitable, and that your services remain relevant.

And a lot of this stuff isn’t just speculation: it’s happening right now. AI is already making huge waves even though you might not realize it yet.

It’s affecting the way that SEO works, the tools and software we use, and the way that ads are displayed. AI is able to think faster and smarter than any human, and that’s especially true when it comes to internet marketing which is a data driven pursuit. An AI marketer can create endless amounts of content in a second – doing the work of hundreds of humans. All of that content will be perfect catered toward the target demographic. AI will run Google. It will manage entire business models. It will run AdWords. And it will run new tools we haven’t even dreamed up yet. The digital marketing singularity is just around the corner. This course will help you to prepare, and explain a number of concepts:

AI vs Machine Learning

How to conduct SEO now that Google is an “AI first” company

Chatbots

Programmatic advertising

Big data

RankBrain

Digital assistants

Data science

SQL

Latent Semantic Indexing

The future of internet marketing

In this course, you will gain a crystal ball with which to gaze into the future of internet marketing, and to ensure that you are ready for all those changes when they come. By the end, you’ll be better prepared and in a better position than 99.9% of other marketers.

Course Curriculum

Chapter 1: Introduction

Lecture 1: Introdu??o

Chapter 2: What is al and Machine Learning

Lecture 1: What is al and Machine Learning

Chapter 3: Google As An Al-First Company

Lecture 1: Google As An Al-First Company

Chapter 4: Preparing For Semantic Search

Lecture 1: Preparing For Semantic Search

Chapter 5: Big Data

Lecture 1: Big Data

Chapter 6: Computer Version

Lecture 1: Computer Version

Chapter 7: Advertising

Lecture 1: Advertising

Chapter 8: Email Marketing

Lecture 1: Email Marketing

Chapter 9: Chatbots

Lecture 1: Chatbots

Chapter 10: Developing Your Al Skills – Using SQL

Lecture 1: Developing Your Al Skills – Using SQL

Chapter 11: How To Future Proof Your Marketing

Lecture 1: How To Future Proof Your Marketing

Instructors

Grazi Fernandes
CEO

Rating Distribution

1 stars: 0 votes

2 stars: 2 votes

3 stars: 14 votes

4 stars: 9 votes

5 stars: 21 votes

Frequently Asked Questions

How long do I have access to the course materials?

You can view and review the lecture materials indefinitely, like an on-demand channel.

Can I take my courses with me wherever I go?

Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!