Customer Journeys for B2B Enterprises

Customer Journeys for B2B Enterprises, available at Free, has an average rating of 3.95, with 16 lectures, based on 159 reviews, and has 5240 subscribers.

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You will learn about Target your unique audience using buyer personas to identify where they are on the decision journey, ultimately allowing you to close the deal. Become a marketing rockstar by delivering key messages to your audience in a way that resonates with them. Speak fluidly about how to turn leads into sales. This course is ideal for individuals who are This course is designed for any CEO, CMO, marketer, salesperson, or communications professional looking to get in front of the right people to deliver a targeted message that resonates with the audience. It is particularly useful for This course is designed for any CEO, CMO, marketer, salesperson, or communications professional looking to get in front of the right people to deliver a targeted message that resonates with the audience.

Enroll now: Customer Journeys for B2B Enterprises

Summary

Title: Customer Journeys for B2B Enterprises

Price: Free

Average Rating: 3.95

Number of Lectures: 16

Number of Published Lectures: 16

Number of Curriculum Items: 16

Number of Published Curriculum Objects: 16

Original Price: Free

Quality Status: approved

Status: Live

What You Will Learn

Target your unique audience using buyer personas to identify where they are on the decision journey, ultimately allowing you to close the deal.

Become a marketing rockstar by delivering key messages to your audience in a way that resonates with them.

Speak fluidly about how to turn leads into sales.

Who Should Attend

This course is designed for any CEO, CMO, marketer, salesperson, or communications professional looking to get in front of the right people to deliver a targeted message that resonates with the audience.

Target Audiences

This course is designed for any CEO, CMO, marketer, salesperson, or communications professional looking to get in front of the right people to deliver a targeted message that resonates with the audience.

Are you ready to become a marketing rockstar?

Take leads from prospects to closed sales by learning all about how they think, act, and move. By identifying buyer personas and buyer journeys, you'll learn how to attract your target audience and move them through the sales funnel.

This course will give you a better understanding of marketing, sales, and growth, all while teaching you the ins and outs of getting key messages to the people that really matter–your customers.

Course Curriculum

Chapter 1: Introduction

Lecture 1: What We'll Cover

Lecture 2: The Decision Journey Model

Lecture 3: Problem Awareness

Lecture 4: Initial Consideration

Chapter 2: Understanding Buyer Psychology

Lecture 1: Establishing Your Unique Offerings

Lecture 2: Vendor Review

Lecture 3: The Purchase Moment

Lecture 4: Reducing Friction at Every Stage

Chapter 3: Marketing Personas

Lecture 1: Persona Identification

Lecture 2: Persona Building Model

Lecture 3: Persona Example : VP of Marketing

Lecture 4: Key Messaging for Each Stage

Chapter 4: Making Content Work for You

Lecture 1: How to Manage Content Creation

Lecture 2: Organizing Your Keywords

Lecture 3: Using Keywords to Track the Buyer Journey

Chapter 5: Conclusion

Lecture 1: Conclusion: Parting Tips for Success

Instructors

William Flanagan
Growth hacking entrepreneur with 3+ successful ventures

Rating Distribution

1 stars: 5 votes

2 stars: 16 votes

3 stars: 38 votes

4 stars: 54 votes

5 stars: 46 votes

Frequently Asked Questions

How long do I have access to the course materials?

You can view and review the lecture materials indefinitely, like an on-demand channel.

Can I take my courses with me wherever I go?

Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!