Marketing Coach

Marketing Coach, available at $69.99, has an average rating of 4.85, with 54 lectures, 5 quizzes, based on 30 reviews, and has 325 subscribers.

You will learn about By the end of the course you and your employees will be able to develop and execute a professional marketing strategy. You will also be able to write a professional marketing plan to present to employees or investors. You will be able to develop a "marketing mindset", allowing you to recognize opporunities in the dynamic business and cultural environment. This course is ideal for individuals who are small and large business owners. or marketing students and professionals. It is particularly useful for small and large business owners. or marketing students and professionals.

Enroll now: Marketing Coach

Summary

Title: Marketing Coach

Price: $69.99

Average Rating: 4.85

Number of Lectures: 54

Number of Quizzes: 5

Number of Published Lectures: 54

Number of Published Quizzes: 5

Number of Curriculum Items: 59

Number of Published Curriculum Objects: 59

Original Price: $89.99

Quality Status: approved

Status: Live

What You Will Learn

By the end of the course you and your employees will be able to develop and execute a professional marketing strategy.

You will also be able to write a professional marketing plan to present to employees or investors.

You will be able to develop a "marketing mindset", allowing you to recognize opporunities in the dynamic business and cultural environment.

Who Should Attend

small and large business owners.

marketing students and professionals.

Target Audiences

small and large business owners.

marketing students and professionals.

This course is an encyclopedic reference on marketing for the large and small business.  The fifty video lectures include every marketing subject that will ever be needed, from opportunity identification, strategy development, execution and writing a marketing plan. Use the course as training for you and your employee or as a reference on marketing topics.  The video lectures are accompanied by a complete set of lecture notes and a quiz following each key section. 

Course Curriculum

Chapter 1: Introduction/Overview

Lecture 1: Marketing Coach – Course Overview

Lecture 2: What is Marketing?

Lecture 3: Some Key Marketing Terms

Lecture 4: Target Marketing

Lecture 5: Lecture Notes for Section One

Chapter 2: Spotting Marketing Opportunities

Lecture 1: Introduction

Lecture 2: Knowing your category

Lecture 3: Knowing your Competition (Part One)

Lecture 4: Knowing your Competition (Part Two)

Lecture 5: Knowing your Customer (Part One)

Lecture 6: Knowing your Customer (Part Two)

Lecture 7: Knowing your Customer (Part Three)

Lecture 8: Reading the Macro-Environment

Lecture 9: Tools to Help Identify Opportunity (Part One)

Lecture 10: Tools to Help Identify Opportunity (Part Two)

Lecture 11: Opportunity – Using Marketing Research

Lecture 12: Lecture Notes for Section Two

Chapter 3: Developing Your Marketing Strategy

Lecture 1: Marketing Strategy Overview

Lecture 2: Category & Segmentation

Lecture 3: Targeting & Positioning

Lecture 4: Section Three Lecture Notes

Chapter 4: Executing the Marketing Strategy

Lecture 1: Strategy Execution Overview

Lecture 2: Definition and Types

Lecture 3: Important Product Decisions

Lecture 4: Services

Lecture 5: New Products

Lecture 6: Product Life Cycle

Lecture 7: Value Added Pricing

Lecture 8: Cost Based and Competitive Based Pricing

Lecture 9: Other Pricing Considerations

Lecture 10: Lecture Notes for Section Four – Product and Price

Lecture 11: Place Execution Overview

Lecture 12: Managing the Supply Chain

Lecture 13: Key Decisions

Lecture 14: Logistics

Lecture 15: Retailing

Lecture 16: Wholesaling and Trends

Lecture 17: Promotion Mix

Lecture 18: Developing Promotions

Lecture 19: Budgeting

Lecture 20: Advertising I

Lecture 21: Advertising II

Lecture 22: Public Relations

Lecture 23: Selling

Lecture 24: Sales Promotion

Lecture 25: Direct Marketing

Lecture 26: Online Marketing I

Lecture 27: Online Marketing II

Lecture 28: Lecture Notes – Section Four – Place and Promotion

Chapter 5: Execution and Marketing Plan

Lecture 1: Effective Execution

Lecture 2: Marketing Plan Template

Lecture 3: Marketing Plan Data Sources

Lecture 4: Closing Comments

Lecture 5: Lecture Notes – Section Five

Instructors

Daniel McCarty
Ex-CEO offers Marketing Course for small and large business

Rating Distribution

1 stars: 0 votes

2 stars: 1 votes

3 stars: 2 votes

4 stars: 6 votes

5 stars: 21 votes

Frequently Asked Questions

How long do I have access to the course materials?

You can view and review the lecture materials indefinitely, like an on-demand channel.

Can I take my courses with me wherever I go?

Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!