Google Ads Microsoft Ads- PPC Ads 2 in 1 Course Bundle

Google Ads & Microsoft Ads: PPC Ads 2 in 1 Course Bundle, available at $44.99, has an average rating of 4.5, with 49 lectures, based on 1 reviews, and has 5 subscribers.

You will learn about Understand the basics of PPC (Pay-Per-Click) and how it fits into the digital marketing landscape. Set up and manage Google Ads and Microsoft Ads accounts effectively. Navigate the interface and tools of both Google and Microsoft Ads platforms. Develop a solid campaign structure to target the right audience. Conduct comprehensive keyword research and select types that align with marketing goals. Craft compelling ad copy and creative that converts viewers into customers. Implement advanced ad strategies like remarketing and shopping ads. Track and measure ad performance with conversion tracking tools. Optimize campaigns for better performance using key metrics and insights. Explore bidding strategies to maximize return on ad spend. Create responsive ads that adapt to different platforms and devices. Utilize automation and smart bidding to enhance campaign efficiency. Learn about multimedia and dynamic search ads for varied content delivery. Set up ad extensions to enhance ad visibility and performance. Apply A/B testing methods to refine ad elements and improve outcomes. Manage payments, billing, and budgeting for ad campaigns. Access resources and support to troubleshoot issues and improve ad management. This course is ideal for individuals who are Entrepreneurs and business owners looking to drive sales and grow their business online. or Digital marketers seeking to expand their skill set in PPC advertising. or Marketing students wanting to acquire in-demand advertising knowledge. or Freelancers aiming to offer Google and Microsoft Ads services to clients. or E-commerce managers looking to increase traffic and conversions through paid ads. or Brand managers wanting to enhance their brand's visibility and online presence. or Digital marketing agencies requiring a comprehensive understanding of PPC campaigns. or Job seekers aiming to enter the digital marketing field with a competitive edge. or Small to medium-sized business teams aiming to bring their advertising in-house. or Anyone interested in learning how to effectively advertise on Google and Microsoft platforms. It is particularly useful for Entrepreneurs and business owners looking to drive sales and grow their business online. or Digital marketers seeking to expand their skill set in PPC advertising. or Marketing students wanting to acquire in-demand advertising knowledge. or Freelancers aiming to offer Google and Microsoft Ads services to clients. or E-commerce managers looking to increase traffic and conversions through paid ads. or Brand managers wanting to enhance their brand's visibility and online presence. or Digital marketing agencies requiring a comprehensive understanding of PPC campaigns. or Job seekers aiming to enter the digital marketing field with a competitive edge. or Small to medium-sized business teams aiming to bring their advertising in-house. or Anyone interested in learning how to effectively advertise on Google and Microsoft platforms.

Enroll now: Google Ads & Microsoft Ads: PPC Ads 2 in 1 Course Bundle

Summary

Title: Google Ads & Microsoft Ads: PPC Ads 2 in 1 Course Bundle

Price: $44.99

Average Rating: 4.5

Number of Lectures: 49

Number of Published Lectures: 49

Number of Curriculum Items: 49

Number of Published Curriculum Objects: 49

Original Price: $22.99

Quality Status: approved

Status: Live

What You Will Learn

Understand the basics of PPC (Pay-Per-Click) and how it fits into the digital marketing landscape.

Set up and manage Google Ads and Microsoft Ads accounts effectively.

Navigate the interface and tools of both Google and Microsoft Ads platforms.

Develop a solid campaign structure to target the right audience.

Conduct comprehensive keyword research and select types that align with marketing goals.

Craft compelling ad copy and creative that converts viewers into customers.

Implement advanced ad strategies like remarketing and shopping ads.

Track and measure ad performance with conversion tracking tools.

Optimize campaigns for better performance using key metrics and insights.

Explore bidding strategies to maximize return on ad spend.

Create responsive ads that adapt to different platforms and devices.

Utilize automation and smart bidding to enhance campaign efficiency.

Learn about multimedia and dynamic search ads for varied content delivery.

Set up ad extensions to enhance ad visibility and performance.

Apply A/B testing methods to refine ad elements and improve outcomes.

Manage payments, billing, and budgeting for ad campaigns.

Access resources and support to troubleshoot issues and improve ad management.

Who Should Attend

Entrepreneurs and business owners looking to drive sales and grow their business online.

Digital marketers seeking to expand their skill set in PPC advertising.

Marketing students wanting to acquire in-demand advertising knowledge.

Freelancers aiming to offer Google and Microsoft Ads services to clients.

E-commerce managers looking to increase traffic and conversions through paid ads.

Brand managers wanting to enhance their brand's visibility and online presence.

Digital marketing agencies requiring a comprehensive understanding of PPC campaigns.

Job seekers aiming to enter the digital marketing field with a competitive edge.

Small to medium-sized business teams aiming to bring their advertising in-house.

Anyone interested in learning how to effectively advertise on Google and Microsoft platforms.

Target Audiences

Entrepreneurs and business owners looking to drive sales and grow their business online.

Digital marketers seeking to expand their skill set in PPC advertising.

Marketing students wanting to acquire in-demand advertising knowledge.

Freelancers aiming to offer Google and Microsoft Ads services to clients.

E-commerce managers looking to increase traffic and conversions through paid ads.

Brand managers wanting to enhance their brand's visibility and online presence.

Digital marketing agencies requiring a comprehensive understanding of PPC campaigns.

Job seekers aiming to enter the digital marketing field with a competitive edge.

Small to medium-sized business teams aiming to bring their advertising in-house.

Anyone interested in learning how to effectively advertise on Google and Microsoft platforms.

Unlock the full potential of online advertising with our comprehensive course bundle: Google & Microsoft Ads Mastery. This expertly crafted program is your one-stop-shop to mastering the art of PPC advertising across two of the largest ad platforms in the digital world.

Dive into over 9 hours of specialized content designed to transform beginners into adept advertisers. Our curriculum, starting with the basics of Google Ads, swiftly moves to advanced techniques like conversion tracking and dynamic search ads. The Microsoft Ads section ensures you’re not just a one-platform wonder but a dual-platform dynamo.

Whether you’re a small business owner, a marketer seeking to broaden your skills, or a freelancer ready to offer more to your clients, this course offers detailed step-by-step lectures that are easy to follow and even easier to implement.

From the first click on your ad to the final analysis of campaign performance, you’ll learn how to create ads that not only attract but convert, ensuring every dollar you spend is an investment towards incredible returns. With strategic insights into bidding, keyword research, and ad optimization, this course is not just a learning experience; it’s a gateway to advertising success.

Enroll now in our Google & Microsoft Ads Mastery course, where we don’t just teach you to compete; we train you to lead in the fast-paced world of PPC advertising. Your journey to becoming an ads expert starts here – are you ready to take the leap?

Course Curriculum

Chapter 1: Introduction to Google Ads & Microsoft Ads

Lecture 1: Google Ads & Microsoft Ads: PPC Ads 2 in 1 Course Bundle (Promo)

Lecture 2: About this course Bundle

Chapter 2: Google Ads Masterclass: Step by Step

Lecture 1: Google Ads Introduction

Lecture 2: Creating Google Ads Account

Lecture 3: Campaign Setup Structure

Lecture 4: Ad Set Setup Structure

Lecture 5: Ads Setup Structure

Lecture 6: Keyword Research Art

Lecture 7: Few Key Metrics to Consider

Lecture 8: Conversion Tracking – Part 1

Lecture 9: Conversion Tracking – Part 2

Lecture 10: Ad Rank and Ad Position

Lecture 11: Actual CPC & Quality Score

Lecture 12: Campaign & Ad Types

Lecture 13: Campaign Goals & Marketing Funnels

Lecture 14: Bidding & Campaign Setup

Lecture 15: Call Only Campaign

Lecture 16: App Install Campaign

Lecture 17: Shopping Ads

Lecture 18: Performance Max

Lecture 19: YouTube Video Ads

Lecture 20: Demand Gen Ads

Lecture 21: Remarketing Ads

Chapter 3: Microsoft Ads Masterclass: Step by Step

Lecture 1: Overview of Microsoft Ads

Lecture 2: Structure & Account Creation

Lecture 3: Landing Page is Important

Lecture 4: Create Search Ads – Campaign Level

Lecture 5: Create Search Ads – Ad Group Level

Lecture 6: Create Search Ads – Ad Level

Lecture 7: Create Search Ads – Budget & Bids

Lecture 8: Keyword Research Analysis

Lecture 9: Keyword Match Types

Lecture 10: Negative Keyword type

Lecture 11: Responsive Ad Type

Lecture 12: App Install Ad Type

Lecture 13: Multi Media Ad Type

Lecture 14: Dynamic Search Ads type

Lecture 15: Setting up Ad Extensions

Lecture 16: Understanding Bidding Strategy

Lecture 17: Setting up UET Tracking Code

Lecture 18: Track Conversion Goals

Lecture 19: Creating Remarketing Ads

Lecture 20: Website Exclusion List

Lecture 21: Automated Rules

Lecture 22: A B Testing

Lecture 23: Payments & Billing

Lecture 24: Resources & Help

Lecture 25: (Important) ChatGPT & AI Content Update

Lecture 26: Bonus

Instructors

Being Commerce
Biggest Commerce Community

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Frequently Asked Questions

How long do I have access to the course materials?

You can view and review the lecture materials indefinitely, like an on-demand channel.

Can I take my courses with me wherever I go?

Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!