How to build and manage a successful Loyalty Program

How to build and manage a successful Loyalty Program, available at $39.99, has an average rating of 3.55, with 41 lectures, based on 42 reviews, and has 165 subscribers.

You will learn about Learn simplified but very effective steps for designing, building and launching a Loyalty Program Learn how to customize the Loyalty Program strategy based on the type of Brand or Business Learn how to segment and profile customers and align the Loyalty offers to the segments to get successful results Build the right Value Proposition based on the type of Brand positioning and customer profile for successful acceptance Market the program post launch for growing the Loyalty Program member base and Analyze the Loyalty Program Understand the Finance Bit for Loyalty and allocate resources Build customer loyalty in your own business Understand the contribution of loyalty programs to the business Understanding the Need for a Loyalty Program Clearly visualize a Loyalty Roadmap for your Brand or business This course is ideal for individuals who are Career-driven professionals entering the field of Loyalty, CRM and Marketing, wanting to update and expand their knowledge . or Management and Retail professionals who want to develop a Loyalty Program, a Loyalty Strategy and/or build customer relationships. or Promoters, Entrepreneurs and management team in the SME segment who want to launch their own Loyalty Program. or Anyone interested in Sales, Marketing, Loyalty, CRM, Customer Service or related fields. or Anyone looking to gain an understanding of Customer Loyalty Programs and its practical application in an IT and Non-IT environment. or Existing professionals in Marketing, Loyalty, IT, CRM who want to update and expand their knowledge about building Loyalty Programs. It is particularly useful for Career-driven professionals entering the field of Loyalty, CRM and Marketing, wanting to update and expand their knowledge . or Management and Retail professionals who want to develop a Loyalty Program, a Loyalty Strategy and/or build customer relationships. or Promoters, Entrepreneurs and management team in the SME segment who want to launch their own Loyalty Program. or Anyone interested in Sales, Marketing, Loyalty, CRM, Customer Service or related fields. or Anyone looking to gain an understanding of Customer Loyalty Programs and its practical application in an IT and Non-IT environment. or Existing professionals in Marketing, Loyalty, IT, CRM who want to update and expand their knowledge about building Loyalty Programs.

Enroll now: How to build and manage a successful Loyalty Program

Summary

Title: How to build and manage a successful Loyalty Program

Price: $39.99

Average Rating: 3.55

Number of Lectures: 41

Number of Published Lectures: 41

Number of Curriculum Items: 41

Number of Published Curriculum Objects: 41

Original Price: $19.99

Quality Status: approved

Status: Live

What You Will Learn

Learn simplified but very effective steps for designing, building and launching a Loyalty Program

Learn how to customize the Loyalty Program strategy based on the type of Brand or Business

Learn how to segment and profile customers and align the Loyalty offers to the segments to get successful results

Build the right Value Proposition based on the type of Brand positioning and customer profile for successful acceptance

Market the program post launch for growing the Loyalty Program member base and Analyze the Loyalty Program

Understand the Finance Bit for Loyalty and allocate resources

Build customer loyalty in your own business

Understand the contribution of loyalty programs to the business

Understanding the Need for a Loyalty Program

Clearly visualize a Loyalty Roadmap for your Brand or business

Who Should Attend

Career-driven professionals entering the field of Loyalty, CRM and Marketing, wanting to update and expand their knowledge .

Management and Retail professionals who want to develop a Loyalty Program, a Loyalty Strategy and/or build customer relationships.

Promoters, Entrepreneurs and management team in the SME segment who want to launch their own Loyalty Program.

Anyone interested in Sales, Marketing, Loyalty, CRM, Customer Service or related fields.

Anyone looking to gain an understanding of Customer Loyalty Programs and its practical application in an IT and Non-IT environment.

Existing professionals in Marketing, Loyalty, IT, CRM who want to update and expand their knowledge about building Loyalty Programs.

Target Audiences

Career-driven professionals entering the field of Loyalty, CRM and Marketing, wanting to update and expand their knowledge .

Management and Retail professionals who want to develop a Loyalty Program, a Loyalty Strategy and/or build customer relationships.

Promoters, Entrepreneurs and management team in the SME segment who want to launch their own Loyalty Program.

Anyone interested in Sales, Marketing, Loyalty, CRM, Customer Service or related fields.

Anyone looking to gain an understanding of Customer Loyalty Programs and its practical application in an IT and Non-IT environment.

Existing professionals in Marketing, Loyalty, IT, CRM who want to update and expand their knowledge about building Loyalty Programs.

The Art and Science of Loyalty & Marketing

Launching a successful loyalty program needs a clear vision and definition of roadmap to make the program successful. The program needs to be designed to achieve the objectives for the Brand, the customers and the key stakeholders.

In this course, you will learn how to have a very simplified but highly effective steps to design, launch and manage your loyalty program to be successful in a easy to implement, practical format.

This course helps to set the right understanding and implementation of planning, design, development, launching, analytics and managing the loyalty program for best results, and can also help beginners get a firm fundamental understandingof all the key elements that should be addressed and the way to go about the entire process, and how to measure and managethe success of the Loyalty Program using simple but real metrics from the sales and business.

A good understanding of the benefits of Loyalty Program and Loyalty strategies, solutions, incentives, points, rewards, Cost and Marketing will help in building successful rewards programs for Retail, SME and B2B businesses.

Course Curriculum

Chapter 1: Introduction

Lecture 1: Introduction

Chapter 2: The Basics

Lecture 1: Introduction

Lecture 2: Why do you need a Loyalty Program

Lecture 3: Defining the Vision & Mission

Lecture 4: Broad types of Loyalty Programs

Lecture 5: Pros & Cons of a Customer Loyalty Program

Chapter 3: Segmenting your Customers

Lecture 1: Introduction

Lecture 2: What Is Segmenting Of Customers And Why You Should Do It

Lecture 3: Types Of Segmentation

Lecture 4: Customer Profiling

Lecture 5: Understanding B2b Customer Loyalty

Chapter 4: The Finance Bit

Lecture 1: Introduction

Lecture 2: The Cost Of Loyalty

Lecture 3: Activity Based Costing (Abc)

Lecture 4: Loyalty Cost Calculation

Lecture 5: Allocating Resources For The Loyalty Program

Lecture 6: Customer Lifetime Value (Clv): Definition, Calculation & Uses

Chapter 5: Building the Value Proposition and the Loyalty Program

Lecture 1: Introduction

Lecture 2: Factors That Influence Customer Loyalty

Lecture 3: What Is A Value Proposition And Why You Need It.

Lecture 4: Factors Affecting the Value Proposition

Lecture 5: Value Proposition – Mass Or Mid Market Brands And Niche Brands

Lecture 6: Value Proposition – Niche Brands

Chapter 6: Creating and Launching the Loyalty Program

Lecture 1: Introduction

Lecture 2: The Technical Development

Lecture 3: Program Development

Lecture 4: Testing & Integration

Lecture 5: Launch And Post Launch Of The Loyalty Program

Chapter 7: Analytics

Lecture 1: Introduction

Lecture 2: Analytics – What To Collect, How To Use And Manage Data

Lecture 3: Understanding & Managing the Customer Retention Rate (CRR)

Lecture 4: Understanding & Applying Average Transaction Value (ATV)

Lecture 5: The Value Of Transactional & Lifestyle Data

Lecture 6: Big Data and its importance to Loyalty Programs

Lecture 7: Breakage in Loyalty Programs

Chapter 8: Summing up

Lecture 1: The Flow of Running a Loyalty Program

Chapter 9: International Case Studies

Lecture 1: Introduction

Lecture 2: Retail Loyalty Programs

Lecture 3: Coalition Loyalty Programs – Airlines

Lecture 4: Coalition Loyalty Programs – Telecom

Lecture 5: Coalition Loyalty Programs – Hospitality

Instructors

Sanjay Dukle
Loyalty & Partnerships Consultant, Author, Success Coach.

Rating Distribution

1 stars: 2 votes

2 stars: 1 votes

3 stars: 17 votes

4 stars: 14 votes

5 stars: 8 votes

Frequently Asked Questions

How long do I have access to the course materials?

You can view and review the lecture materials indefinitely, like an on-demand channel.

Can I take my courses with me wherever I go?

Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!