Luxury Branding

Luxury Branding, available at $39.99, has an average rating of 4.25, with 18 lectures, based on 164 reviews, and has 470 subscribers.

You will learn about The luxury market Luxury brand management Collaboration with arts and artists Public brand representatives Consumer motivations Cultural customer cultivation Luxury and sustainability This course is ideal for individuals who are Marketers or Brand Managers or Marketing Managers or Marketing Students or Business Owners or Marketing students It is particularly useful for Marketers or Brand Managers or Marketing Managers or Marketing Students or Business Owners or Marketing students.

Enroll now: Luxury Branding

Summary

Title: Luxury Branding

Price: $39.99

Average Rating: 4.25

Number of Lectures: 18

Number of Published Lectures: 17

Number of Curriculum Items: 18

Number of Published Curriculum Objects: 17

Original Price: ￡199.99

Quality Status: approved

Status: Live

What You Will Learn

The luxury market

Luxury brand management

Collaboration with arts and artists

Public brand representatives

Consumer motivations

Cultural customer cultivation

Luxury and sustainability

Who Should Attend

Marketers

Brand Managers

Marketing Managers

Marketing Students

Business Owners

Marketing students

Target Audiences

Marketers

Brand Managers

Marketing Managers

Marketing Students

Business Owners

Marketing students

Why luxury brands are different from other brands? There is a number of reasons and the fact is that luxury brands need a categorically different approach. That’s one of the reasons to study the luxury industry.

In this course I outline different strategies that a brand can follow to become more successful, more exclusive, whatever the objective is. And these strategies are very different.

So by the end of this course, whether you’re a marketer, a brand manager or you run your own luxury business, you should be able to create a plan of action which will take your brand to where you want it to be.

We will talk about arts, public representatives, various elements of luxury, consumer motivations, mentoring, personal development, events and some other topics.

Course Curriculum

Chapter 1: Introduction

Lecture 1: Introduction

Chapter 2: The luxury market

Lecture 1: The luxury market

Chapter 3: Luxury elements and consumer motivations

Lecture 1: 6 elements of luxury

Lecture 2: Luxury consumption motivations

Chapter 4: Luxury as a societal mentor

Lecture 1: Introduction

Lecture 2: Cultural cultivation part I

Lecture 3: Cultural cultivation part II

Lecture 4: Cultural Cultivation III

Chapter 5: Leaders, charisma, adoration

Lecture 1: Leaders, charisma, adoration

Chapter 6: Celebrity endorsers and representatives of the brand

Lecture 1: Celebrities and representatives

Chapter 7: Luxury marketing principles

Lecture 1: Anti-laws in luxury marketing part I

Chapter 8: Breaking into the luxury industry

Lecture 1: Getting into the luxury industry – key points

Lecture 2: Getting into the luxury industry part 2 – planning

Lecture 3: Examples

Chapter 9: Luxury and the future

Lecture 1: Trends and implications

Lecture 2: Pivoting

Chapter 10: Sustainability

Lecture 1: Sustainability

Instructors

Kira Chekhova
Entrepreneur

Rating Distribution

1 stars: 2 votes

2 stars: 12 votes

3 stars: 40 votes

4 stars: 51 votes

5 stars: 59 votes

Frequently Asked Questions

How long do I have access to the course materials?

You can view and review the lecture materials indefinitely, like an on-demand channel.

Can I take my courses with me wherever I go?

Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!