Digital Marketing Fundamentals

Digital Marketing Fundamentals, available at $19.99, has an average rating of 4.2, with 10 lectures, based on 12 reviews, and has 1020 subscribers.

You will learn about Digital Marketing AIDA Principles Paid Advertising Concepts Managing a digital marketing budget Calculating the customer lifetime value Exploring the benefits of social media Effective email marketing This course is ideal for individuals who are Marketers or Junior marketing consultants or Sales people or Business Owners or Entrepreneurs It is particularly useful for Marketers or Junior marketing consultants or Sales people or Business Owners or Entrepreneurs.

Enroll now: Digital Marketing Fundamentals

Summary

Title: Digital Marketing Fundamentals

Price: $19.99

Average Rating: 4.2

Number of Lectures: 10

Number of Published Lectures: 10

Number of Curriculum Items: 10

Number of Published Curriculum Objects: 10

Original Price: $19.99

Quality Status: approved

Status: Live

What You Will Learn

Digital Marketing

AIDA Principles

Paid Advertising Concepts

Managing a digital marketing budget

Calculating the customer lifetime value

Exploring the benefits of social media

Effective email marketing

Who Should Attend

Marketers

Junior marketing consultants

Sales people

Business Owners

Entrepreneurs

Target Audiences

Marketers

Junior marketing consultants

Sales people

Business Owners

Entrepreneurs

Welcome to the fundamentals to digital marketing!

The world of marketing is evolving at a rapid pace, with the introduction of digital marketing regularly introducing new channels and services – increasing the opportunities you have for business exposure and customer engagement. It’s a difficult world to navigate even for the most experienced marketers, so this course is the perfect introduction and overview to digital marketing.

We’ll be exploring the following aspects to help you gain the confidence you need to become a successful digital marketer.

Understanding the buyer journey

The AIDA model

Personalising your marketing

Paid advertising essentials 

Creating an advertising budget

Growing your business with social media

Selecting the right marketing channels

Effective email marketing

By the end of this course, you’ll be creating multiple journeys to develop audience interest, interaction and engagement with confidence. You will be using the AIDA framework to build quality content, using paid advertising effectively and have an enhanced understanding of the right marketing channels to achieve your marketing end goals.

This course is aimed at both introductory and experienced marketers, covering the core fundamentals to every digital marketing campaign.

This course is part of a business series, with the following courses also available to develop your marketing in business skillset:

Implementing an agile approach to project management

How to communicate your vision & values

Mastering the art of selling

Mastering assertive communication

Course Curriculum

Chapter 1: Introduction

Lecture 1: Introduction

Chapter 2: What is digital marketing?

Lecture 1: What is digital marketing?

Chapter 3: The digital marketing journey

Lecture 1: The digital marketing journey

Chapter 4: Building the buyer journey

Lecture 1: Building the buyer journey

Lecture 2: Applying the AIDA model

Chapter 5: Personalising the buyer journey

Lecture 1: Personalising the buyer journey

Chapter 6: Paid Advertising

Lecture 1: Paid Advertising

Lecture 2: Budgeting for Paid Advertising

Chapter 7: The role of social media

Lecture 1: The role of social media

Chapter 8: Effective email marketing

Lecture 1: Effective email marketing

Instructors

Jade Ball
Business Consultant & English Language Tutor

Rating Distribution

1 stars: 0 votes

2 stars: 0 votes

3 stars: 2 votes

4 stars: 6 votes

5 stars: 4 votes

Frequently Asked Questions

How long do I have access to the course materials?

You can view and review the lecture materials indefinitely, like an on-demand channel.

Can I take my courses with me wherever I go?

Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!