Programmatic Advertising Bootcamp

Programmatic Advertising Bootcamp, available at $44.99, with 28 lectures, 6 quizzes, and has 4 subscribers.

You will learn about In the first phase of this Programmatic Advertising Bootcamp, you鈥檒l learn what programmatic advertising is and how it works. In the second phase, we delve deeper into programmatic advertising, detailing the complex systems and platforms that underpin it. With the first two phases completed, we鈥檒l begin to dive deep into the subject, starting with targeting and cookies in Programmatic. With all the concepts and strategies already covered, we will then focus on Programmatic KPIs. See, experience, and understand all the different formats you can deliver on programmatic platforms. In the 6th phase, we will present a real-world example of a brief we executed on behalf of an agency. The final step is to test your competencies to see if you鈥檝e earned the Programmatic certificate. 馃槈 This course is ideal for individuals who are This Programmatic Advertising Bootcamp is tailored for job seekers, students, entrepreneurs, and professionals working in businesses or agencies who are eager to dive into the world of digital advertising. Whether you're just starting out or looking to strengthen your foundational knowledge, this Programmatic Bootcamp is designed to provide a comprehensive understanding of programmatic advertising. or Ideal for those aiming to enhance their career prospects, gain a competitive edge in the job market, or incorporate programmatic strategies into their business ventures, this Programmatic Bootcamp offers valuable insights into the mechanics of programmatic buying, audience targeting, and campaign optimization. It is particularly useful for This Programmatic Advertising Bootcamp is tailored for job seekers, students, entrepreneurs, and professionals working in businesses or agencies who are eager to dive into the world of digital advertising. Whether you're just starting out or looking to strengthen your foundational knowledge, this Programmatic Bootcamp is designed to provide a comprehensive understanding of programmatic advertising. or Ideal for those aiming to enhance their career prospects, gain a competitive edge in the job market, or incorporate programmatic strategies into their business ventures, this Programmatic Bootcamp offers valuable insights into the mechanics of programmatic buying, audience targeting, and campaign optimization.

Enroll now: Programmatic Advertising Bootcamp

Summary

Title: Programmatic Advertising Bootcamp

Price: $44.99

Number of Lectures: 28

Number of Quizzes: 6

Number of Published Lectures: 28

Number of Published Quizzes: 6

Number of Curriculum Items: 34

Number of Published Curriculum Objects: 34

Original Price: $149.99

Quality Status: approved

Status: Live

What You Will Learn

In the first phase of this Programmatic Advertising Bootcamp, you鈥檒l learn what programmatic advertising is and how it works.

In the second phase, we delve deeper into programmatic advertising, detailing the complex systems and platforms that underpin it.

With the first two phases completed, we鈥檒l begin to dive deep into the subject, starting with targeting and cookies in Programmatic.

With all the concepts and strategies already covered, we will then focus on Programmatic KPIs.

See, experience, and understand all the different formats you can deliver on programmatic platforms.

In the 6th phase, we will present a real-world example of a brief we executed on behalf of an agency.

The final step is to test your competencies to see if you鈥檝e earned the Programmatic certificate. 馃槈

Who Should Attend

This Programmatic Advertising Bootcamp is tailored for job seekers, students, entrepreneurs, and professionals working in businesses or agencies who are eager to dive into the world of digital advertising. Whether you're just starting out or looking to strengthen your foundational knowledge, this Programmatic Bootcamp is designed to provide a comprehensive understanding of programmatic advertising.

Ideal for those aiming to enhance their career prospects, gain a competitive edge in the job market, or incorporate programmatic strategies into their business ventures, this Programmatic Bootcamp offers valuable insights into the mechanics of programmatic buying, audience targeting, and campaign optimization.

Target Audiences

This Programmatic Advertising Bootcamp is tailored for job seekers, students, entrepreneurs, and professionals working in businesses or agencies who are eager to dive into the world of digital advertising. Whether you're just starting out or looking to strengthen your foundational knowledge, this Programmatic Bootcamp is designed to provide a comprehensive understanding of programmatic advertising.

Ideal for those aiming to enhance their career prospects, gain a competitive edge in the job market, or incorporate programmatic strategies into their business ventures, this Programmatic Bootcamp offers valuable insights into the mechanics of programmatic buying, audience targeting, and campaign optimization.

Meet your Instructor:

Ted Jordan is a certified Media and Business Analyst who worked with over 100 brands during his Digital Marketing career. He now focuses on helping businesses and individuals grow in the field.

Why Programmatic Advertising ?

In 2022 alone, Programmatic Advertising represented more than social media marketing and SEA combined. The reason? More formats, more possibilities, and more budgets.

If you were a big brand, what would you be more interested in finding: someone who can run social media or search campaigns (everyone nowadays), or someone who can take radio, TV, out of home, display and video campaigns to a new level in one campaign?

It鈥檚 for these reasons that Programmatic Advertising is so popular. The cherry on the cake? Because of how new this is, no university is able to teach it in a proficient way. So a professional Programmatic Certificate is your best insurance to get into the field.
Don鈥檛 let your chance slip away, become an Expert in Programmatic Advertising.

Course Content

This Programmatic Advertising Bootcamp was designed in 7 phases to take your skills to new heights in a step-by-step fashion. In only 7 days, you can easily walk out of here with a Professional Programmatic Certificate and start applying to companies, or even better, create your own.

The 7 phases of the bootcamp are designed to take you from the beginning of what Programmatic Advertising is until explaining you how to start in the field, whether you want to create a Programmatic Advertising Agency or work in one.

The 7 phases of the bootcamp are designed to take you from the beginning of what Programmatic Advertising is until explaining you how to start in the field, whether you want to create a Programmatic Advertising Agency or work in one.

Why Ted Jordan? 
Before launching this Programmatic Bootcamp for Beginners to the public, we gave this course to tons of agencies who then, with or without our expertise, scaled their programmatic advertising book of business. We are therefore confident this course will give you the necessary skills in the market to kickstart a career in the Digital Marketing field.

Course Curriculum

Chapter 1: Introduction

Lecture 1: Introduction

Chapter 2: 01 What is Programmatic Advertising?

Lecture 1: What is programmatic Advertising?

Lecture 2: Comparaison between Programmatic, Search, and Social

Lecture 3: Phase 1 Summary

Chapter 3: 02 Demand Side Platform Overview

Lecture 1: What and how do we buy in programmatic advertising?

Lecture 2: What is the best DSP?

Lecture 3: Phase 2 Summary

Chapter 4: 03 Cookies and Targeting

Lecture 1: Targeting and Cookies

Lecture 2: Consent in Europe (GDPR)

Lecture 3: Consent in the US (CCPA & COPPA)

Lecture 4: Consent in the rest of the world

Lecture 5: 3rd party Cookies removed soon?

Lecture 6: Phase 3 summary

Chapter 5: 04 Programmatic Key Performance Indicators

Lecture 1: Programmatic Key Performance Indicators

Lecture 2: New digital KPI: Attention Score

Lecture 3: New offline KPI: Drive-to-Store (DTS)

Lecture 4: Phase 4 summary

Chapter 6: 05 Introduction to the formats

Lecture 1: Formats: Display

Lecture 2: Formats: Native

Lecture 3: Formats: Video

Lecture 4: Formats: DOOH

Lecture 5: Formats: Audio

Lecture 6: Putting it all together with Ad Sequencing

Lecture 7: Phase 5 summary

Chapter 7: 06 Starting in programmatic advertising

Lecture 1: Pitching Programmatic: Brief Example

Lecture 2: Agencies and Programmatic

Lecture 3: Starting in Programmatic Advertising

Lecture 4: Phase 6: End Notes

Chapter 8: 07 Certification

Instructors

Ted Jordan
Business and Media Analyst, CEO at Ted Jordan

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Frequently Asked Questions

How long do I have access to the course materials?

You can view and review the lecture materials indefinitely, like an on-demand channel.

Can I take my courses with me wherever I go?

Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!