Search Engine Optimization- Get To The Top!

Search Engine Optimization: Get To The Top!, available at $19.99, has an average rating of 4.2, with 34 lectures, based on 10 reviews, and has 153 subscribers.

You will learn about Plan, Deploy, Audit a SEO campaign Understand On- Site and Off Site SEO issues Attract the right audience This course is ideal for individuals who are Internet Marketers or Web Agencies or Marketing & Business Students or Start-Up and Web Site Owners It is particularly useful for Internet Marketers or Web Agencies or Marketing & Business Students or Start-Up and Web Site Owners.

Enroll now: Search Engine Optimization: Get To The Top!

Summary

Title: Search Engine Optimization: Get To The Top!

Price: $19.99

Average Rating: 4.2

Number of Lectures: 34

Number of Published Lectures: 34

Number of Curriculum Items: 34

Number of Published Curriculum Objects: 34

Original Price: $84.99

Quality Status: approved

Status: Live

What You Will Learn

Plan, Deploy, Audit a SEO campaign

Understand On- Site and Off Site SEO issues

Attract the right audience

Who Should Attend

Internet Marketers

Web Agencies

Marketing & Business Students

Start-Up and Web Site Owners

Target Audiences

Internet Marketers

Web Agencies

Marketing & Business Students

Start-Up and Web Site Owners

87% of all web user will access information using a search engine so… IF YOU DON’T GET FOUND YOU DON’T HAVE A BUSINESS: MAKE SURE YOU DO

A clear and concise way to learn SEO

Jargon Buster – Real Learning no false “short-cuts.”

Plenty of Industry examples and Best practice Search Engine Optimization course will be covered, together with our Pay Per Click, the Search Engine Marketing area. You will understand the business case attached to SEO and why is an essential long term plan for your business. Will be focussing on On-site and Off-site optimization, link building and latest Social Network influence on ranking. A concept like building your site Credibility and Relevance will be put in context with Writing for the web and Usability. Finally, you will be made aware of the implication of the rising of Mobile browsing.

    A Certificate of Completion is Presented to Students who Undertake the Course. 

Course Curriculum

Chapter 1: Search Engine Optimization Strategy

Lecture 1: Intro & History

Lecture 2: What is It

Lecture 3: The Search SuperPower

Lecture 4: Strategies and Techniques to Get to the Top 1

Lecture 5: Strategies and Techniques to Get to the Top 2

Lecture 6: Strategies and Techniques to Get to the Top 3

Lecture 7: Industry Examples and Summary

Lecture 8: Slides

Lecture 9: How Sam's Club Increased Revenue By Over 100% With A Simple SEO Strategy

Chapter 2: Search Engine Optimization

Lecture 1: Introduction to SEO

Lecture 2: Business case_Market share_SEO vs PPC

Lecture 3: SEO ranking_PPC _Smartphones and PPC

Lecture 4: Types of search_Head vs Tail

Lecture 5: Basics of natural search_ How SEO works

Lecture 6: Jargon buster

Lecture 7: Strategy-Benchmarking

Lecture 8: Competitor analysis

Lecture 9: Keyphrase analysis

Lecture 10: Cost-benefit analysis_Planing and implementation_Measuring and reporting

Lecture 11: Basic algorithm-Site build and hosting

Lecture 12: Relevance-URL,Page title and Meta data 1

Lecture 13: Relevance-URL,Page title and Meta data 2

Lecture 14: Relevance-On page content 1

Lecture 15: Relevance-On page content 2

Lecture 16: Relevance-Duplicate content_Images, video and audio

Lecture 17: Relevance-PDFs

Lecture 18: Credibility-Link building_Page rank

Lecture 19: Credibility-Hub and authority pages_Link relevance

Lecture 20: Credibility-Types of site_On site promotion

Lecture 21: Credibility-Tools

Lecture 22: Algorithm evolution-Social 1

Lecture 23: Algorithm evolution-Social 2

Lecture 24: Algorithm evolution-Mobile_Google local_Google shopping

Lecture 25: Summary SEO

Instructors

Oxford Learning Lab
Professional Marketing Courses by Top Experts

Rating Distribution

1 stars: 0 votes

2 stars: 0 votes

3 stars: 3 votes

4 stars: 4 votes

5 stars: 3 votes

Frequently Asked Questions

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You can view and review the lecture materials indefinitely, like an on-demand channel.

Can I take my courses with me wherever I go?

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