How to get featured on CNN, ABC, and NBC for free

How to get featured on CNN, ABC, and NBC for free, available at $49.99, has an average rating of 4.45, with 55 lectures, 8 quizzes, based on 31 reviews, and has 221 subscribers.

You will learn about Craft your PR strategy around the 5 most effective story-telling formats Know when to post content on Reddit to double your chances of going viral Know what works and what doesn't in today's ever-changing media landscape Build lasting relationships with journalists, bloggers, and media outlets Write and sumbit emails and Press Releases that actually get read Apply a repeatable framework to get publicity for your brand or product This course is ideal for individuals who are You should take this course if you're looking to promote your brand or product or You should take this course if you want to give your brand or product the best chance of going viral It is particularly useful for You should take this course if you're looking to promote your brand or product or You should take this course if you want to give your brand or product the best chance of going viral.

Enroll now: How to get featured on CNN, ABC, and NBC for free

Summary

Title: How to get featured on CNN, ABC, and NBC for free

Price: $49.99

Average Rating: 4.45

Number of Lectures: 55

Number of Quizzes: 8

Number of Published Lectures: 55

Number of Published Quizzes: 8

Number of Curriculum Items: 63

Number of Published Curriculum Objects: 63

Original Price: $199.99

Quality Status: approved

Status: Live

What You Will Learn

Craft your PR strategy around the 5 most effective story-telling formats

Know when to post content on Reddit to double your chances of going viral

Know what works and what doesn't in today's ever-changing media landscape

Build lasting relationships with journalists, bloggers, and media outlets

Write and sumbit emails and Press Releases that actually get read

Apply a repeatable framework to get publicity for your brand or product

Who Should Attend

You should take this course if you're looking to promote your brand or product

You should take this course if you want to give your brand or product the best chance of going viral

Target Audiences

You should take this course if you're looking to promote your brand or product

You should take this course if you want to give your brand or product the best chance of going viral

Did you know?

According to the former CEO of Google, Eric Schmidt, humanity today creates as much content every 48 hours, as we did from the dawn of civilization up until 2003. Think about that for a second.

With so much content being created every single day, how can YOUR brand or product stand out from the rest? And let alone for free!?

Not to worry

In this course I’m going to show you the insider tricks and tips to get coverage in major media outlets with no marketing budget. It’s the same techniques I’ve used over the last 10 years to get coverage on CNN, ABC, NBC, Time, Univision, Houston Chronicle, and many other media outlets.

Why should you listen to me?

Well, in addition to having done this myself successfully several times with different types of projects, and sometimes unsuccessfully (so you can learn from my mistakes), I’ve also been on both sides of the media world. For the last few years I was the Editor in Chief of iPhone Life magazine and Android Life magazine, where I would receive 100s of story pitches every week, and I’ll show you some of those as part of the course.

So I know what what works from the journalists side, and most importantly, I know what doesn’t work, so you don’t waste your time.

Some of the things I’ll show you in this course include:

The 5 most effective story-telling formats that work best for businesses and brands.

Case studies of brands using unconventional methods to get tons of free publicity.

The real purpose of a press release (and why journalists hate them so much).

The single best way to build relationships with the media.

The 5 things you should NEVER do when contacting the media.

And as a bonus, I’ll show you the best time to post content on Reddit, to double your chances of going viral.

After you’re done with the course:

You’ll know how to craft powerful branding stories capable of getting hundreds of thousands of dollars of free publicity.

You’ll end up with a framework that you can repeat as many times as you want to promote your brand or products.

You’ll know what works and what doesn’t work in today’s ever-changing media landscape.

Let’s do it!

If you’re serious about your business, and serious about wanting to get major media coverage, then by now the value of this course should be a no-brainer. It’s a lot of work, but it’ll all be worth it when you see yourself on CNN without having spent a dime 馃檪 So go ahead and click to take this course now, and let’s get started!

Course Curriculum

Chapter 1: Intro to course

Lecture 1: Overview of this course

Chapter 2: How to Create a Compelling Story

Lecture 1: Section overview

Lecture 2: The story is everything

Lecture 3: 3 brands that got tons of publicity through a compelling story

Lecture 4: The 5 most effective story-telling formats for businesses and brands

Lecture 5: How to time your story to current events

Lecture 6: Questions to ask to help you craft your own winning narratives

Chapter 3: How I got featured on Major Media Outlets (My own mini case studies)

Lecture 1: Section overview

Lecture 2: The strategy that got me featured on CNN, Time.com, and NBC.

Lecture 3: How I got featured on an ABC affiliate, Univision, and the Houston Chronicle

Lecture 4: How I got to the front page of a Reddit subreddit, and missed out on major media

Lecture 5: How I got my meditation project featured in the biggest niche spiritual magazine

Lecture 6: How I use media partnerships to boost my brands awareness

Chapter 4: How to write a press release that actually gets read

Lecture 1: Section overview

Lecture 2: The real purpose of a press release

Lecture 3: What to include in a press release

Lecture 4: When to send a press release

Lecture 5: Dos and Don'ts

Chapter 5: Targeting the right media outlets for your brand or products

Lecture 1: Section overview

Lecture 2: Dissecting your market segment for more targeted story-telling

Lecture 3: Building relationships with media outlets

Lecture 4: How to retarget and pitch the same story to a media outlet

Chapter 6: How to find media contact information

Lecture 1: Section overview

Lecture 2: For online media

Lecture 3: For independent bloggers and contributors

Lecture 4: For offline media

Lecture 5: How to use friends and family connections

Chapter 7: How to pitch a story to the media

Lecture 1: Section overview

Lecture 2: What to have ready

Lecture 3: Pitching via email

Lecture 4: Pitching via phone

Lecture 5: Pitching in person

Lecture 6: Pitching via social media

Chapter 8: What NOT to do when pitching the media

Lecture 1: Section overview

Lecture 2: How to be persistent, but not annoying

Lecture 3: How to avoid sending off-topic pitches

Lecture 4: Why you shouldn't send automated emails

Lecture 5: Why you should never assume coverage

Lecture 6: Why you should not offer to pay for coverage

Chapter 9: Making the media come to you

Lecture 1: Section overview

Lecture 2: Understand that you're a media company

Lecture 3: How to get featured as an expert on stories journalists are working on

Lecture 4: What works best on Reddit

Lecture 5: What works best on Imgur

Lecture 6: What works best on Facebook

Lecture 7: What works best on Pinterest

Lecture 8: What works best on Instagram

Lecture 9: What works best on Medium

Chapter 10: Off-the-wall and Creative Ideas (mini case studies)

Lecture 1: Section overview

Lecture 2: Why creativity and fun always wins

Lecture 3: Parody websites and creative design

Lecture 4: Why events are the most undervalued opportunity for massive publicity

Lecture 5: Fun PR stunt examples

Lecture 6: Taking full advantage of video

Lecture 7: Final exercise

Instructors

Alex Cequea
Marketing Executive at Cisco, host of Social Good Now.

Rating Distribution

1 stars: 0 votes

2 stars: 0 votes

3 stars: 7 votes

4 stars: 6 votes

5 stars: 18 votes

Frequently Asked Questions

How long do I have access to the course materials?

You can view and review the lecture materials indefinitely, like an on-demand channel.

Can I take my courses with me wherever I go?

Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!