Top 10 Principles of Public Relations

Top 10 Principles of Public Relations, available at $64.99, has an average rating of 4.65, with 13 lectures, 4 quizzes, based on 106 reviews, and has 239 subscribers.

You will learn about Identify the principles that support successful public relations. Articulate the value of public relations for people and organizations. Understand how public relations can be used to achieve desired results Understand the role and responsibilities of a public relations professional This course is ideal for individuals who are Public relations practitioners or people who are exploring the PR profession. It is particularly useful for Public relations practitioners or people who are exploring the PR profession.

Enroll now: Top 10 Principles of Public Relations

Summary

Title: Top 10 Principles of Public Relations

Price: $64.99

Average Rating: 4.65

Number of Lectures: 13

Number of Quizzes: 4

Number of Published Lectures: 13

Number of Published Quizzes: 4

Number of Curriculum Items: 20

Number of Published Curriculum Objects: 20

Original Price: $19.99

Quality Status: approved

Status: Live

What You Will Learn

Identify the principles that support successful public relations.

Articulate the value of public relations for people and organizations.

Understand how public relations can be used to achieve desired results

Understand the role and responsibilities of a public relations professional

Who Should Attend

Public relations practitioners or people who are exploring the PR profession.

Target Audiences

Public relations practitioners or people who are exploring the PR profession.

This course provides a top-level view of the public relations profession and answers questions such as, “What is public relations?” and “How can I be a successful PR professional?” My more than 30 years practicing and teaching public relations went into the creation of my top 10 foundational PR principles. Whether you just want to know more about public relations or take your PR career to the next level, this course is for you. Beginner or mid-level practitioner, this course will help you develop more effective PR strategies and tactics, and teach you the secrets of building long-term relationships, delivering tangible results, and keeping your bosses and clients happy.

The public relations industry has changed dramatically over the last 10 to 20 years. Old maps of the PR field are no longer useful; and new maps will need to be updated continually in order to be helpful. This is course is not a map, but rather a compass. The principles in this course are designed to guide you through your PR career no matter how the terrain changes. I have hundreds of former students who are using these principles today to help manage the public relations efforts of major corporations in Silicon Valley and beyond. And I’m sure these principles will be helpful to you as well.

ADDITIONAL CONTENT: You will also get one additional video that guides you step-by-step through writing an effective news release.

Course Curriculum

Chapter 1: Course Preview

Lecture 1: Course Promo Video

Chapter 2: Public Relations Defined

Lecture 1: What is Public Relations

Chapter 3: What We Do – Principles 1-3

Lecture 1: Principle 1

Lecture 2: Principle 2

Lecture 3: Principle 3

Chapter 4: How We Do It – Principles 4-6

Lecture 1: Principle 4

Lecture 2: Principle 5

Lecture 3: Principle 6

Chapter 5: How We Prove It – Principles 7-9

Lecture 1: Principle 7

Lecture 2: Principle 8

Lecture 3: Principle 9

Chapter 6: Conclusion – Principle 10

Lecture 1: Principle 10

Chapter 7: Additional Content: How to Write a News Release

Lecture 1: How to Write a News Release

Instructors

Dr. Matt Cabot
Professor of Public Relations, San Jose State

Rating Distribution

1 stars: 0 votes

2 stars: 1 votes

3 stars: 3 votes

4 stars: 23 votes

5 stars: 79 votes

Frequently Asked Questions

How long do I have access to the course materials?

You can view and review the lecture materials indefinitely, like an on-demand channel.

Can I take my courses with me wherever I go?

Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!