Employer Branding for Talent Acquisition

Employer Branding for Talent Acquisition, available at $59.99, has an average rating of 4.22, with 19 lectures, based on 2003 reviews, and has 5725 subscribers.

You will learn about Build an effective employer branding strategy that focuses on ROI. Understand modern candidate behaviors, and how employer branding plays a role in attracting/converting the right people A toolset that you can use to start building your brand today This course is ideal for individuals who are HR and talent acquisition professionals who want to learn more about employer branding and how to enhance their company's talent brand. or Marketing professionals who are looking to support their HR teams in building the employer brand or C-level executives who want ta better understanding of employer branding, and how their organization should be leveraging this concept to attract the best talent It is particularly useful for HR and talent acquisition professionals who want to learn more about employer branding and how to enhance their company's talent brand. or Marketing professionals who are looking to support their HR teams in building the employer brand or C-level executives who want ta better understanding of employer branding, and how their organization should be leveraging this concept to attract the best talent.

Enroll now: Employer Branding for Talent Acquisition

Summary

Title: Employer Branding for Talent Acquisition

Price: $59.99

Average Rating: 4.22

Number of Lectures: 19

Number of Published Lectures: 19

Number of Curriculum Items: 19

Number of Published Curriculum Objects: 19

Original Price: $22.99

Quality Status: approved

Status: Live

What You Will Learn

Build an effective employer branding strategy that focuses on ROI.

Understand modern candidate behaviors, and how employer branding plays a role in attracting/converting the right people

A toolset that you can use to start building your brand today

Who Should Attend

HR and talent acquisition professionals who want to learn more about employer branding and how to enhance their company's talent brand.

Marketing professionals who are looking to support their HR teams in building the employer brand

C-level executives who want ta better understanding of employer branding, and how their organization should be leveraging this concept to attract the best talent

Target Audiences

HR and talent acquisition professionals who want to learn more about employer branding and how to enhance their company's talent brand.

Marketing professionals who are looking to support their HR teams in building the employer brand

C-level executives who want ta better understanding of employer branding, and how their organization should be leveraging this concept to attract the best talent

Recruiting is becoming more like marketing each day. ?Talent acquisition teams now need to have a strategy for everything from video to SEO?to social media, or else risk getting left behind.

More than that, individuals must learn about these new trends in the recruiting space or risk having their own careers stagnate.

This course is first and foremost for HR?and talent acquisition professionals who want to master employer branding in order to help their organizations attract the best talent, and to propel their own careers.

In this course, we’ll cover why employer branding matters in the age of transparency, how organizations can build their brands both with large and small budgets, and how to track the effectiveness of your employer branding efforts.

Course Curriculum

Chapter 1: Why Employer Branding?

Lecture 1: Introduction

Lecture 2: The Business Case for Employer Branding

Lecture 3: The Candidate Journey

Chapter 2: Strategy: Building the Career Site

Lecture 1: Microsites

Lecture 2: Microsite Structure

Chapter 3: Employee Generated Content

Lecture 1: Employee Generated Content

Lecture 2: The Age of Glassdoor

Lecture 3: Building Employer Branding Content Cheaply

Lecture 4: Culture Videos Best Practices

Chapter 4: Strategy: Talent Communities

Lecture 1: Talent Communities

Chapter 5: Other Employer Branding Strategies and Tactics

Lecture 1: Facebook for Talent Acquisition

Lecture 2: Social Media Best Practices

Lecture 3: Task Force

Chapter 6: Measuring Results

Lecture 1: Social Media and Employer Branding

Lecture 2: Employer Branding Analytics

Lecture 3: Measuring ROI for Employer Branding

Lecture 4: Measuring ROI for Talent Communities

Lecture 5: Calculating ROI for Time to Fill

Chapter 7: What's Next

Lecture 1: Conclusion

Instructors

Phil Strazzulla
Entrepreneur, MBA, Self Taught Programmer

Rating Distribution

1 stars: 19 votes

2 stars: 74 votes

3 stars: 397 votes

4 stars: 756 votes

5 stars: 757 votes

Frequently Asked Questions

How long do I have access to the course materials?

You can view and review the lecture materials indefinitely, like an on-demand channel.

Can I take my courses with me wherever I go?

Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!