Fundamentals Of Digital Marketing

Fundamentals Of Digital Marketing, available at $19.99, has an average rating of 3.83, with 18 lectures, 1 quizzes, based on 9 reviews, and has 858 subscribers.

You will learn about Fundamentals Concepts Of Digital Marketing Importance and Advantages of Digital Marketing Objectives of Digital Marketing, Elements of Digital Marketing Digital Marketing Channels or Tools, Future of Digital Marketing, Choosting Best Digital Marketing strategy This course is ideal for individuals who are Early Or Mid-Career Career Executives From The Domains Of Sales, Marketing, Advertising, Public Relations| It Professionals (With Basic Understanding Of Marketing) | Entrepreneurs| All Those Who Are Looking For a Career Shift To Digital Marketing It is particularly useful for Early Or Mid-Career Career Executives From The Domains Of Sales, Marketing, Advertising, Public Relations| It Professionals (With Basic Understanding Of Marketing) | Entrepreneurs| All Those Who Are Looking For a Career Shift To Digital Marketing.

Enroll now: Fundamentals Of Digital Marketing

Summary

Title: Fundamentals Of Digital Marketing

Price: $19.99

Average Rating: 3.83

Number of Lectures: 18

Number of Quizzes: 1

Number of Published Lectures: 18

Number of Published Quizzes: 1

Number of Curriculum Items: 19

Number of Published Curriculum Objects: 19

Original Price: $19.99

Quality Status: approved

Status: Live

What You Will Learn

Fundamentals Concepts Of Digital Marketing

Importance and Advantages of Digital Marketing

Objectives of Digital Marketing, Elements of Digital Marketing

Digital Marketing Channels or Tools, Future of Digital Marketing, Choosting Best Digital Marketing strategy

Who Should Attend

Early Or Mid-Career Career Executives From The Domains Of Sales, Marketing, Advertising, Public Relations| It Professionals (With Basic Understanding Of Marketing) | Entrepreneurs| All Those Who Are Looking For a Career Shift To Digital Marketing

Target Audiences

Early Or Mid-Career Career Executives From The Domains Of Sales, Marketing, Advertising, Public Relations| It Professionals (With Basic Understanding Of Marketing) | Entrepreneurs| All Those Who Are Looking For a Career Shift To Digital Marketing

In today’s world, digital marketing is the most effective and popular kind of advertising. It’s really about connecting with customers through digital channels such as search engines, social media, email, and more. The curriculum of the “Foundation Course In Digital Marketing” will ensure that you master the art of digital marketing by reaching out to your target audiences in a more effective way by using a variety of digital platforms, engaging and impressing them to convert as your customers. It aids in the development and management of marketing strategies for your business’s website.

The contents of the course are as follows:

1 Basics of Marketing

2 Basics Marketing Process

3 what is Digital marketing, it’s evolution

4 Role of Search Engines

5 Future of Digital Marketing

6 Difference Between Traditional and Digital Marketing?

7 Understanding the Digital Marketing Process

8 The Importance of Digital Marketing

9 Objectives of Digital Marketing

10 Some Key Concepts Of Digital Marketing

11 Digital Marketing Advantages For Businesses

12 Customer Benefits of Digital Marketing

13 Digital Marketing’s Five Most Important Elements

14 Digital Marketing’s Disadvantages And Limitations

15 Digital Marketing Channels Such as

Search Engine Optimization (SEO),

Pay Per Click (PPC),

Email Marketing,

Social Media Marketing,

Affiliate Marketing,

Content Marketing

16 Choosing The Best Digital Marketing Channel

17 Digital marketing’s legal and regulatory obligations

18 Planning And Strategy For Digital Marketing (S. M.A.R.T Goals of Digital Marketing)

19 Audit Your Existing Digital Marketing Strategies

20 The Future and Scope of Digital Marketing (for Students, Professionals, And Companies)

21 Benefits of a Career in Digital Marketing

and

Quiz

References:

1. Digital Marketing: Strategy, Implementation & Practice   (Dave Chaffey & Fiona Ellis-Chadwick)

2. The Power of Visual Storytelling (Ekaterina Walter)

3. Convert!: Designing Websites For Traffic and Conversions(Ben Hunt)

4. The Social Media Bible: Tactics, Tools, & Strategies for Business Success(Lon Safko)

5. Global Content Marketing(Pam Didner)

6. Content Inc.: How Entrepreneurs Use Content to Build Massive Audiences and

Create Radically Successful Businesses(Joe Pulizzi)

7. You’re My Favorite Client(Mike Monteiro)

8. All Marketers Are Liars(Seth Godin)

9. Youtility: Why Smart Marketing Is About Help Not Hype(Jay Baer)

10. The Big Data-Driven Business(Russell Glass & Sean Callahan)

Course Curriculum

Chapter 1: INTRODUCTION TO MARKETING

Lecture 1: Introduction To Marketing

Chapter 2: INTRODUCTION TO DIGITAL MARKETING

Lecture 1: Introduction To Digital Marketing

Chapter 3: GETTING TO KNOW DIGITAL MARKETING

Lecture 1: Getting to Know Digital Marketing

Chapter 4: UNDERSTANDING THE DIGITAL MARKETING PROCESS

Lecture 1: Understanding the Digital Marketing Process

Chapter 5: IMPORTANCE OF DIGITAL MARKETING

Lecture 1: Importance of Digital Marketing

Chapter 6: OBJECTIVES OF DIGITAL MARKETING

Lecture 1: Objectives of Digital Marketing

Chapter 7: KEY CONCEPTS OF DIGITAL MARKETING

Lecture 1: Key Concepts Of Digital Marketing

Chapter 8: ADVANTAGES OF DIGITAL MARKETING FOR BUSINESSES

Lecture 1: Advantages of Digital Marketing for Businesses

Chapter 9: DIGITAL MARKETING'S FIVE MOST IMPORTANT ELEMENTS

Lecture 1: Five Most Important Elements of Digital Marketing

Chapter 10: DISADVANTAGES AND LIMITATIONS OF DIGITAL MARKETING

Lecture 1: Disadvantages And Limitations of Digital Marketing

Chapter 11: FUTURE OF DIGITAL MARKETING

Lecture 1: Future of Digital Marketing

Chapter 12: CHANNELS OF DIGITAL MARKETING

Lecture 1: Channels of Digital Marketing

Chapter 13: CHOOSING THE BEST DIGITAL MARKETING CHANNEL

Lecture 1: Choosing a Best Digital Marketing Channel

Chapter 14: HOW TO PICK DIGITAL MARKETING CHANNELS

Lecture 1: Examples of How To Pick Digital Marketing Channels

Chapter 15: LEGAL AND REGULATORY OBLIGATIONS OF DIGITAL MARKETING

Lecture 1: Legal and Regulatory obligations of Digital marketing

Chapter 16: PLANNING AND STRATEGY FOR DIGITAL MARKETING

Lecture 1: Planning And Strategy For Digital Marketing

Chapter 17: AUDITING YOUR EXISTING DIGITAL MARKETING STRATEGIES

Lecture 1: Auditing Your Existing Digital Marketing Strategies

Chapter 18: QUIZ ON DIGITAL MARKETING

Chapter 19: RESOURCES

Lecture 1: Free Downloadable Books and Articles

Instructors

Srinivas R. G. Franklin M.B.A, M.Phil
Instructor

Rating Distribution

1 stars: 1 votes

2 stars: 0 votes

3 stars: 1 votes

4 stars: 5 votes

5 stars: 2 votes

Frequently Asked Questions

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