Digital copywriting in 90 minutes- a beginner’s guide

Digital copywriting in 90 minutes: a beginner’s guide, available at $19.99, has an average rating of 4.75, with 10 lectures, based on 2 reviews, and has 25 subscribers.

You will learn about How people read information online How to make your copy benefit, not feature, led How to guide your readers through a journey to conversion How to write in concise, plain English How to create copy that’s accessible to everyone How to optimise your copy for search engines How to plan and structure your copy following some basic copywriting models This course is ideal for individuals who are People new to their copywriting career or Marketeers looking to learn about digital copywriting or Bloggers or Online business owners It is particularly useful for People new to their copywriting career or Marketeers looking to learn about digital copywriting or Bloggers or Online business owners.

Enroll now: Digital copywriting in 90 minutes: a beginner’s guide

Summary

Title: Digital copywriting in 90 minutes: a beginner’s guide

Price: $19.99

Average Rating: 4.75

Number of Lectures: 10

Number of Published Lectures: 10

Number of Curriculum Items: 10

Number of Published Curriculum Objects: 10

Original Price: ￡19.99

Quality Status: approved

Status: Live

What You Will Learn

How people read information online

How to make your copy benefit, not feature, led

How to guide your readers through a journey to conversion

How to write in concise, plain English

How to create copy that’s accessible to everyone

How to optimise your copy for search engines

How to plan and structure your copy following some basic copywriting models

Who Should Attend

People new to their copywriting career

Marketeers looking to learn about digital copywriting

Bloggers

Online business owners

Target Audiences

People new to their copywriting career

Marketeers looking to learn about digital copywriting

Bloggers

Online business owners

Whether you’re starting a business and need inspiration for your website, or want a new career as a copywriter, this course will give you all the tools and techniques you need to create great digital copy in just 90 minutes.

During the recordings we’ll work through how to improve your content writing from start to finish, taking an existing webpage and systematically re-writing it step-by-step. You’ll learn how to plan, create and maintain content that connects your audience’s needs to your business’s product. We’ll also cover the importance of SEO, accessibility and how to use content to shepard your user from awareness through to conversion.

This course is ideal for anyone who wants to create better emails, blogs or websites, and is built from my experience across the B2B, B2C, public and not for profit sectors.

You don’t need any experience of copywriting to enrol, just a piece of content you’ve written, or an idea for a piece of content you’d like to write, and a commitment to putting in the time to make it better. So if you’re ready to learn some basic tried and tested copywriting methods in 90 minutes, hit the ‘buy now’ button and get started.

Course Curriculum

Chapter 1: Introduction

Lecture 1: Introduction

Chapter 2: The importance of writing for digital

Lecture 1: Why do we need to write for digital?

Chapter 3: Writing benefit led copy

Lecture 1: Features and benefits

Chapter 4: The conversion funnel

Lecture 1: Using copy to guide your audience's journey to conversion

Chapter 5: Writing in plain English

Lecture 1: Writing in plain English (part 1)

Lecture 2: Writing in plain English (part 2)

Chapter 6: Accessibility

Lecture 1: Making your writing accessible

Chapter 7: Search Engine Optimisation (SEO)

Lecture 1: Optimising your copy for search

Chapter 8: How to plan and structure your copy

Lecture 1: Simple ways to structure digital content

Chapter 9: Course wrap-up

Lecture 1: Wrap-up and further reading

Instructors

Chris Flood
Content strategist, content designer and copywriter

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Frequently Asked Questions

How long do I have access to the course materials?

You can view and review the lecture materials indefinitely, like an on-demand channel.

Can I take my courses with me wherever I go?

Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!