Marketing Mastery 101 - Essential Fundamentals for Success

Marketing Mastery 101 : Essential Fundamentals for Success, available at $44.99, with 40 lectures, 2 quizzes, and has 3 subscribers.

You will learn about Understanding of ATL, BTL Develop and execute ATL & BTL ATL Integration : Develop a cross-channel approach that leverages the strengths of both ATL and BTL strategies. Marketing landscape & knowing the overview This course is ideal for individuals who are Zero Experience about marketing strategy and wants to know more or Craving to learn something new in a dynamic marketing world or You. It is particularly useful for Zero Experience about marketing strategy and wants to know more or Craving to learn something new in a dynamic marketing world or You.

Enroll now: Marketing Mastery 101 : Essential Fundamentals for Success

Summary

Title: Marketing Mastery 101 : Essential Fundamentals for Success

Price: $44.99

Number of Lectures: 40

Number of Quizzes: 2

Number of Published Lectures: 39

Number of Published Quizzes: 2

Number of Curriculum Items: 42

Number of Published Curriculum Objects: 41

Original Price: $29.99

Quality Status: approved

Status: Live

What You Will Learn

Understanding of ATL, BTL

Develop and execute ATL & BTL

ATL Integration : Develop a cross-channel approach that leverages the strengths of both ATL and BTL strategies.

Marketing landscape & knowing the overview

Who Should Attend

Zero Experience about marketing strategy and wants to know more

Craving to learn something new in a dynamic marketing world

You.

Target Audiences

Zero Experience about marketing strategy and wants to know more

Craving to learn something new in a dynamic marketing world

You.

Our course provides a strong foundation in marketing, perfect for those starting a career or wanting to grow their business. You’ll learn about customer needs, market research, audience segmentation, and crafting compelling marketing messages and products. Plus, we’ll delve into pricing, choosing the right channels, and measuring campaign success.

We cover traditional and the latest digital marketing strategies, including social media and email marketing, and you’ll learn how to leverage these tools to reach a wider audience and increase your return on investment.

Expect practical exercises, real-world examples, and a community of like-minded learners for discussion and feedback. By the end, you’ll have a solid understanding of marketing fundamentals and the skills to apply them to your own business or career. Whether you’re new to marketing or want to enhance your knowledge, this course is the perfect way to get started. Enroll now to gain the knowledge and skills you need to succeed in marketing.

Unlock a world of marketing expertise and join us on a journey toward mastering the art of marketing. By the end of the course, you’ll be equipped with the essential knowledge and skills to confidently navigate the marketing landscape and drive success. Don’t miss out on this opportunity to invest in your future. Enroll today!

Course Curriculum

Chapter 1: Introduction

Lecture 1: Handy

Lecture 2: Introduction to Marketing

Lecture 3: Essential

Chapter 2: Overview of marketing

Lecture 1: Understanding Consumer Behaviour

Lecture 2: Types of marketing based on target audiences and the nature of the business

Chapter 3: 4P of Marketing Mix

Lecture 1: Overview

Lecture 2: Product

Lecture 3: Price

Lecture 4: Place

Lecture 5: Promotion

Lecture 6: Real Case of 4P Marketing

Chapter 4: ATL (Above the line Marketing)

Lecture 1: ATL overview

Lecture 2: Cinema & Broadcasting Advertising

Lecture 3: Print Media advertising

Lecture 4: SponsorShip advertising

Chapter 5: BTL (Below the Line)

Lecture 1: Overview of common BTL marketing channels

Lecture 2: Event Marketing

Lecture 3: Direct Mail Marketing

Lecture 4: Customer Relationship Management

Lecture 5: GWP & Giveaway Marketing

Lecture 6: Product Sampling/ Touch & Try

Lecture 7: Incentives Program

Chapter 6: Influencer Marketing

Lecture 1: Definitions & Key Takeaways

Lecture 2: In general

Lecture 3: Platform & Size

Lecture 4: ATL vs BTL

Lecture 5: How to Utilize influencer marketing

Chapter 7: Digital Marketing

Lecture 1: How it differs from traditional marketing

Lecture 2: Email Marketing

Lecture 3: Search Engine Optimization (SEO)

Lecture 4: Search Engine Marketing (SEM)

Lecture 5: Social Media Marketing

Lecture 6: Content Marketing

Lecture 7: Study Case For Digital marketing

Chapter 8: Marketing Plan

Lecture 1: Importance

Lecture 2: Preparation Phase

Lecture 3: KPI

Lecture 4: Summary & Key takeaways

Chapter 9: Marketing 101 Overview

Lecture 1: Course Keytakeways

Instructors

Handy Han
Marketing Communication

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Frequently Asked Questions

How long do I have access to the course materials?

You can view and review the lecture materials indefinitely, like an on-demand channel.

Can I take my courses with me wherever I go?

Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!