B2B Marketing- Customer Segmentation Strategies And Models

B2B Marketing: Customer Segmentation Strategies And Models, available at $44.99, has an average rating of 3.86, with 7 lectures, 5 quizzes, based on 7 reviews, and has 52 subscribers.

You will learn about Segmentation by Customer Workflow: Discover new segments to drive growth. Prioritize attractive segments for product development and go-to-market optimization. Segmentation by Customer Application: Revolutionize your segmentation strategy with the "jobs-to-be-done" framework to drive customer intimacy. Pricing Segmentation: Different customer segments value product benefits differently. Ensure that your pricing strategy is tailored to the target segments. Go-to-market Segmentation: Customer journey needs vary based on product complexity, average selling price, and journey stage, leading to need for custom GTM. This course is ideal for individuals who are Marketing Communications, Digital Marketing, Product Marketing, Marketing Operations professionals and leaders in the B2B domain. or Professionals new to B2B Marketing It is particularly useful for Marketing Communications, Digital Marketing, Product Marketing, Marketing Operations professionals and leaders in the B2B domain. or Professionals new to B2B Marketing.

Enroll now: B2B Marketing: Customer Segmentation Strategies And Models

Summary

Title: B2B Marketing: Customer Segmentation Strategies And Models

Price: $44.99

Average Rating: 3.86

Number of Lectures: 7

Number of Quizzes: 5

Number of Published Lectures: 7

Number of Published Quizzes: 5

Number of Curriculum Items: 12

Number of Published Curriculum Objects: 12

Original Price: $19.99

Quality Status: approved

Status: Live

What You Will Learn

Segmentation by Customer Workflow: Discover new segments to drive growth. Prioritize attractive segments for product development and go-to-market optimization.

Segmentation by Customer Application: Revolutionize your segmentation strategy with the "jobs-to-be-done" framework to drive customer intimacy.

Pricing Segmentation: Different customer segments value product benefits differently. Ensure that your pricing strategy is tailored to the target segments.

Go-to-market Segmentation: Customer journey needs vary based on product complexity, average selling price, and journey stage, leading to need for custom GTM.

Who Should Attend

Marketing Communications, Digital Marketing, Product Marketing, Marketing Operations professionals and leaders in the B2B domain.

Professionals new to B2B Marketing

Target Audiences

Marketing Communications, Digital Marketing, Product Marketing, Marketing Operations professionals and leaders in the B2B domain.

Professionals new to B2B Marketing

Is Your B2B Segmentation Truly Customer Focused?

Deploy the “Jobs-to-be-done” framework to add strategic depth to your segmentation model. Uncover opportunities for revenue growth, go-to-market optimization, product development, and pricing improvement by discovering, targeting, and tailoring to attractive customer segments.

While demographic, psychographic, geographic, and behavioral customer segmentation frameworks can be useful, they may not be enough for a robust B2B segmentation strategy. To target a cluster of customers who may have a similar need for the same product/service you need to ensure that the cluster has uniform jobs-to-be-done and pain points. Even if a group of customers has similar demographic, psychographic, geographic or behavioral attributes, if they do not have the same jobs-to-be-done, you can’t pitch them a specific product or service in a targeted manner.

This small investment in example-based learning will help you improve customer relevancy for your marketing initiatives. Compare to theory-based courses that can cost hundreds of dollars and can take months to complete. Quickly learn practical and useful B2B customer segmentation concepts, based on real-world examples, to help you get started quickly. Imagine addressing attractive, but underserved, customer segments with growth potential! Wouldn’t that make you the marketing genius in your team?

This course is a part of the ValuZition B2B Marketing Specializationto transform your marketing strategy with customer intimacy and data-driven decision making. Learn practical and useful B2B marketing concepts, based on real-world examples, from an accomplished marketing leader. Get tools that can improve your company’s revenue growth, profitability, marketing ROI, and CX. Below is a summary of the courses in the Specialization and their outcomes.

1. Leading with Customer Applications:Learn how to engage with customers earlier in their journey to generate influence and preference for your products later in their journey. Trigger your customers to move from status-quo and prefer your solutions over your competitors’ by focusing on their jobs-to-be-done and pain points.

2. Strategic Messaging Using Value Proposition Design:Differentiate your products and solutions by focusing on customer outcomes. Increase the impact of your B2B Marketing messaging, copy, content, and sales enablement tools.

3. Customer Segmentation Strategies and Models:Deploy the “Jobs-to-be-done” framework to add strategic depth to your segmentation model. Uncover opportunities for revenue growth, go-to-market optimization, product development, and pricing optimization by discovering and targeting attractive customer segments.

4. Customer Journey and Go-to-market Strategy:Learn why customer journeys are important, how voice of the customer and data analytics can be great tools to discover customer journey insights, and why it’s critical to have your go-to-market strategy is informed by customer journey inputs.

5. Pricing Management to Drive Revenue and Margin Growth:Transform your B2B Pricing Strategy from Price to Value. Explore new Pricing Strategies and learn how to effectively use Pricing as a Revenue and Margin Management tool. Learn fast, apply faster from real-world examples and spreadsheet-based analysis tools.

Course Curriculum

Chapter 1: Introduction

Lecture 1: Segmentation Definition

Chapter 2: Segmentation by Customer Workflow

Lecture 1: Real-world Example of Segmentation by Customer Workflow

Chapter 3: Segmentation by Customer Application

Lecture 1: Real-world Example of Segmentation by Customer Application

Chapter 4: Pricing Segmentation

Lecture 1: Real-world Example of Pricing Segmentation

Lecture 2: Pricing Segmentation with Good-Better-Best Pricing

Chapter 5: Segmentation by Customer Journey

Lecture 1: Real-world Example of Segmentation by Customer Journey

Chapter 6: Conclusion

Lecture 1: Summary

Instructors

Jay Shah
Experienced B2B Marketing Leader

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3 stars: 4 votes

4 stars: 1 votes

5 stars: 2 votes

Frequently Asked Questions

How long do I have access to the course materials?

You can view and review the lecture materials indefinitely, like an on-demand channel.

Can I take my courses with me wherever I go?

Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!