Consumer Behavior_1

Consumer Behavior, available at $19.99, has an average rating of 4.65, with 18 lectures, 3 quizzes, based on 311 reviews, and has 1325 subscribers.

You will learn about When a new smartphone is launched by iPhone or Samsung or Huawei, why do some people buy it on the first day, whereas, others don't? Understanding the definitions of consumer behavior Understanding why do consumer behave in a certain way Those factors that influence consumer's decision making The decision-making influencers Established models of consumer behavior Understanding Cultural, Marketing, Situational, and Psychological Influences on consumer decision making Finding out different types of consumer decisions Why and how do we react when a new product is launched? This course is ideal for individuals who are Business Administration or Marketing or Economics or Consumer psychology or Students of BBA and MBA or Lecturers, teachers, and professors or Businesses who want to understand consumer behavior It is particularly useful for Business Administration or Marketing or Economics or Consumer psychology or Students of BBA and MBA or Lecturers, teachers, and professors or Businesses who want to understand consumer behavior.

Enroll now: Consumer Behavior

Summary

Title: Consumer Behavior

Price: $19.99

Average Rating: 4.65

Number of Lectures: 18

Number of Quizzes: 3

Number of Published Lectures: 18

Number of Published Quizzes: 3

Number of Curriculum Items: 21

Number of Published Curriculum Objects: 21

Original Price: $89.99

Quality Status: approved

Status: Live

What You Will Learn

When a new smartphone is launched by iPhone or Samsung or Huawei, why do some people buy it on the first day, whereas, others don't?

Understanding the definitions of consumer behavior

Understanding why do consumer behave in a certain way

Those factors that influence consumer's decision making

The decision-making influencers

Established models of consumer behavior

Understanding Cultural, Marketing, Situational, and Psychological Influences on consumer decision making

Finding out different types of consumer decisions

Why and how do we react when a new product is launched?

Who Should Attend

Business Administration

Marketing

Economics

Consumer psychology

Students of BBA and MBA

Lecturers, teachers, and professors

Businesses who want to understand consumer behavior

Target Audiences

Business Administration

Marketing

Economics

Consumer psychology

Students of BBA and MBA

Lecturers, teachers, and professors

Businesses who want to understand consumer behavior

One of the secrets of successful businesses is that they understand how do their consumers/ customers behave. It is because once you know certain triggers that the consumers positively react to, you capitalise on those and provide the best experiences that your consumers are looking for. To find out these triggers that we being consumers are prone to, it is inevitable to study the behavior of consumers.

Understanding consumer behavior helps us to treat the consumers the way they want to be treated, in result, it makes them happy consumers/ customers, which in return, make them come back to our company, business, and organisation again and again. This is a win-win situation for both parties. But how will we understand the behavior of consumers?

Worry not. This course of consumer behaviour will teach you some very established models in the field of marketing. Understanding these models will help you know those factors that influence consumer decision making. Further, there are models in this course that will also teach you the process a consumer goes through in making a purchase decision. Businesses, companies, and organisations must know these models to improve their marketing strategies, and also to understand the psychology of ideal consumers/ customers.

After attending this course, you will be able to at least understand the following:

Established definitions of consumer behavior

Main factors that influence consumer’s decisions

Different types of decisions that we make being a consumer

What are the different stages that we go through before we buy a product/ service?

What should companies, businesses, and organisations focus on during “pre-purchase”, “purchase”, and “post-purchase” stages?

Why do some people buy products as soon as they are launched, while others buy it at a later time?

Remember, with a sound understanding of your consumers, the success of your business is guaranteed!

Course Curriculum

Chapter 1: Introduction

Lecture 1: About this course

Lecture 2: Course Description

Chapter 2: Definitions

Lecture 1: What is Consumer Behavior?

Chapter 3: Decision-Making Influencers

Lecture 1: What influences our decisions?

Lecture 2: Cultural or Social influences

Lecture 3: Marketing influences

Lecture 4: Situational influences

Lecture 5: Psychological influences

Chapter 4: Types of Decisions

Lecture 1: Types of Consumer Decisions

Chapter 5: Buyer Decision Process

Lecture 1: Buying Process Model

Lecture 2: Information Search Influencers

Chapter 6: New Product Adoption | Adoption stages

Lecture 1: A Model of New Product Adoption

Lecture 2: Categories of Adopters

Chapter 7: Some More Videos

Lecture 1: A recipe for successful business

Lecture 2: Learn this if you want the customers to feel at ease

Lecture 3: Something really important to understand

Lecture 4: Something you should target

Lecture 5: Neuromarketing | Influencing consumer behaviour

Chapter 8: Let's get practical

Instructors

Dr. Muhammad Tahir Jan
Associate Professor

Rating Distribution

1 stars: 4 votes

2 stars: 6 votes

3 stars: 31 votes

4 stars: 57 votes

5 stars: 213 votes

Frequently Asked Questions

How long do I have access to the course materials?

You can view and review the lecture materials indefinitely, like an on-demand channel.

Can I take my courses with me wherever I go?

Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!