Masterclass Media Buying

Masterclass Media Buying, available at $39.99, has an average rating of 3, with 110 lectures, based on 23 reviews, and has 128 subscribers.

You will learn about Complete A to Z knowledge about Facebook Ads and Facebook Marketing by experts In-Depth Understanding about Programmatic Media Buying Complete Understanding of the Fundamentals of AdWords and How they work from Beginner to Expert level This course is ideal for individuals who are Beginners looking to get introduced to Facebook Ads and Facebook Marketing or Anybody looking to learn highly paid and in demand marketing skills or Entrepreneurs, Bloggers & Small Business Owners or Beginners looking to get introduced to Facebook Ads and Google Ads or Programmatic Advertisers or Programmatic Media Sellers or Professionals in Traditional Marketing Background or Digital Marketing Professionals It is particularly useful for Beginners looking to get introduced to Facebook Ads and Facebook Marketing or Anybody looking to learn highly paid and in demand marketing skills or Entrepreneurs, Bloggers & Small Business Owners or Beginners looking to get introduced to Facebook Ads and Google Ads or Programmatic Advertisers or Programmatic Media Sellers or Professionals in Traditional Marketing Background or Digital Marketing Professionals.

Enroll now: Masterclass Media Buying

Summary

Title: Masterclass Media Buying

Price: $39.99

Average Rating: 3

Number of Lectures: 110

Number of Published Lectures: 110

Number of Curriculum Items: 110

Number of Published Curriculum Objects: 110

Original Price: $29.99

Quality Status: approved

Status: Live

What You Will Learn

Complete A to Z knowledge about Facebook Ads and Facebook Marketing by experts

In-Depth Understanding about Programmatic Media Buying

Complete Understanding of the Fundamentals of AdWords and How they work from Beginner to Expert level

Who Should Attend

Beginners looking to get introduced to Facebook Ads and Facebook Marketing

Anybody looking to learn highly paid and in demand marketing skills

Entrepreneurs, Bloggers & Small Business Owners

Beginners looking to get introduced to Facebook Ads and Google Ads

Programmatic Advertisers

Programmatic Media Sellers

Professionals in Traditional Marketing Background

Digital Marketing Professionals

Target Audiences

Beginners looking to get introduced to Facebook Ads and Facebook Marketing

Anybody looking to learn highly paid and in demand marketing skills

Entrepreneurs, Bloggers & Small Business Owners

Beginners looking to get introduced to Facebook Ads and Google Ads

Programmatic Advertisers

Programmatic Media Sellers

Professionals in Traditional Marketing Background

Digital Marketing Professionals

Go from Beginner to Advanced

A Career in Media buying and selling is one of the hottest careers of the decade, with the advance in Digital marketing paid media marketing is growing by leaps and bounds every single day

Facebook Ads

If you are curious about Facebook Ads or you want to learn how to make a Facebook Ad and grow your business, this is the right place for you.

Programmatic Media Buying:

Programmatic advertising is the use of automated technology for media buying. Programmatic media buying utilizes data insights and algorithms to serve ads to the right user at the right time and at the right price

Google Adwords:

A Google Ads course dedicated to teaching advanced strategies & practice! | Learn and become a Google AdWords Expert in just 2 hours.

A lot goes into creating a successful Google AdWords campaign, and it can be overwhelming.

Throughout this course, you will learn all the parts that go into creating campaigns that deliver a high return on every penny you spend – from targeting, to research, to writing compelling ads, to campaign optimization.

You will also get a solid hold from basic to the expertise of AdWords and how it works. After completing Google AdWords, you will be loaded with knowledge, and ready to run your business.

This course is a step-by-step guide to teach you – Facebook Marketing and Advertising, Programmatic Media Buying, Google AdWords.

Learn Google Ads, Facebook Ads, and programmatic Media Buying from SCRATCH!

Our instructor – Abhishek Singh Rajpurohit (ex-advertiser turned social/digital media entrepreneur with over 10 years of experience working with prestigious brands and agencies) has designed this course using his real-life experiences and examples.

He also shares the EXACT methods and tricks that have helped him in building long-lasting relationships with clients and in growing his business.

This course includes over 2-hour worth of advanced Guide. From the theory, all the way through to hands-on practice, take your skills to the next level.

The course is module-based and not run to a particular order, so you can choose a module or technique that seems useful to you, learn about it and apply it to your own practice.

I hope you enjoy the course!

Course Curriculum

Chapter 1: Introduction to Google Adwords

Lecture 1: Introduction to Google Ads

Lecture 2: Keyword Planner

Lecture 3: Slide – Is it better to bid on a Low or a High Competition

Lecture 4: Landing Page and Ad Copy

Lecture 5: How Google Search Works

Chapter 2: Setting Up a New Campaign

Lecture 1: New Campaign

Lecture 2: New Conversion Action

Lecture 3: New Campaign Continued

Lecture 4: How to Identify Audiences

Lecture 5: Budget & Bidding

Lecture 6: Setting up the Campaign

Lecture 7: Responsive Search Ads

Lecture 8: Extensions

Lecture 9: How to Integrate Map Links

Lecture 10: Parameters to Rank Higher on Google

Lecture 11: Excluding Keywords

Lecture 12: Auction Insights

Lecture 13: Recommendations

Chapter 3: Prerequisites for a New Campaign

Lecture 1: Targeting

Lecture 2: Question – Remarketing

Lecture 3: How to Link Google Analytics with Adwords

Lecture 4: Placing Pixels on Analytics

Lecture 5: Pixels on all Pages

Lecture 6: Ad Preview

Lecture 7: Campaigns for YouTube

Chapter 4: Campaign

Lecture 1: New Campaign

Lecture 2: Store Visit Campaign

Lecture 3: Shopping Ads

Lecture 4: Smart Ads

Lecture 5: Discovery Ads

Lecture 6: Display Ads

Lecture 7: How to Measure Performance?

Lecture 8: Attribution

Lecture 9: How does one click for a paid ad and then go to organic ad ?

Lecture 10: Overview of Tools

Lecture 11: Search Terms

Lecture 12: What Search Terms to use for New Product

Lecture 13: Dynamic Ads for Google

Chapter 5: Facebook Ads Module 1

Lecture 1: Introduction to Facebook Ads

Lecture 2: Types of Ads

Lecture 3: Slide – How to get Footfall at your Physical Store

Lecture 4: Slide – How Can We Add Location

Lecture 5: Facebook Ads Manager

Lecture 6: How to limit the no. of Impressions of Ads

Lecture 7: Detailed Audience Targeting

Lecture 8: Retargeting Leads

Lecture 9: App Install Campaign

Lecture 10: Dynamic Creatives and Dynamic Ads

Lecture 11: Placement and Optimization

Lecture 12: Live Campaign Example

Lecture 13: Custom Audiences

Lecture 14: New Ads

Lecture 15: Conversion Based Campaign

Lecture 16: Dynamic Ads Only for Creatives or Also For Targeting?

Lecture 17: Conversion Campaign Example

Chapter 6: Facebook Module 2

Lecture 1: How to place a pixel on the site

Lecture 2: How to Set Up Pixels

Lecture 3: Audience

Lecture 4: Using Facebook Sources

Lecture 5: Instant Experience Ads

Lecture 6: Click to Call Ads and Footfall Traffic

Lecture 7: Remarketing Campaigns

Lecture 8: Slide 1 – Is it possible to only target messenger

Lecture 9: Slide 2 – How does Audience Network Work

Lecture 10: Can you see the list of the audience network and can you select from the list

Lecture 11: Catalogue Manager

Lecture 12: Live Publishing of an Ad

Lecture 13: Are pixels used in Catalogues also?

Lecture 14: Campaign Planner

Lecture 15: Business Settings

Lecture 16: Tools – Connection.io

Lecture 17: Campaign Example for Lead Generation

Lecture 18: What if you have a list of Email Ids

Lecture 19: How Bidding works on Facebook

Chapter 7: Introduction to Programmatic Media Buying

Lecture 1: Introduction to Programmatic Media Buying

Lecture 2: Overview of Process

Lecture 3: Real Time Buying

Lecture 4: Question 1st & 2nd Highest Bidding

Lecture 5: DSPs, SSPs, & DMPs

Lecture 6: Process

Lecture 7: Question List of SSPs & DSPs – Can double click work in SSP & DSP

Lecture 8: Examples

Lecture 9: Can Ad Agencies also get in touch with a SSP

Chapter 8: Media Math

Lecture 1: Introduction to Media Math

Lecture 2: Campaign

Lecture 3: FAQs – Are Supply side Platforms same as the Publishers

Lecture 4: Targeting

Lecture 5: Creative

Lecture 6: FAQs- How to add pixels on Programmatic ads

Lecture 7: Reporting

Lecture 8: How to setup a remarketing campaign

Lecture 9: Supply

Instructors

Abhishek Rajpurohit
Co founder at Beeing Social & Chief Educator at CDMC

Rating Distribution

1 stars: 5 votes

2 stars: 6 votes

3 stars: 5 votes

4 stars: 3 votes

5 stars: 4 votes

Frequently Asked Questions

How long do I have access to the course materials?

You can view and review the lecture materials indefinitely, like an on-demand channel.

Can I take my courses with me wherever I go?

Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!