How The Online Advertising Industry Works

How The Online Advertising Industry Works, available at $34.99, has an average rating of 3.55, with 19 lectures, based on 10 reviews, and has 83 subscribers.

You will learn about To learn about the Online Advertising Industry Better understand Google's Ad Sense, Ad Exchange & AdMob This course is ideal for individuals who are Everyone and anyone It is particularly useful for Everyone and anyone .

Enroll now: How The Online Advertising Industry Works

Summary

Title: How The Online Advertising Industry Works

Price: $34.99

Average Rating: 3.55

Number of Lectures: 19

Number of Published Lectures: 19

Number of Curriculum Items: 19

Number of Published Curriculum Objects: 19

Original Price: $19.99

Quality Status: approved

Status: Live

What You Will Learn

To learn about the Online Advertising Industry

Better understand Google's Ad Sense, Ad Exchange & AdMob

Who Should Attend

Everyone and anyone

Target Audiences

Everyone and anyone

Website Owners, App Developers & Video/Games Producers – Overwhelmed with all the ways to make money online? When it comes to online advertising there’s banner advertising, direct and indirect sales, affiliate marketing, text links, sponsorships, pop-ups and pop-unders. Where do you begin? If you find yourself repeating this question over and over then look no further than this comprehensive guide to making money with online advertising.

You will learn how the online advertising industry works, all the key players and how to connect your content (website, app, video, game, etc) with quality advertisers. We’ll discuss the difference between selling directly and working through third parties like ad networks and ad exchanges. Finally, we’ll dive into your business model and figure out what are the right moves for YOU.

In this course we will cover:

1. Introduction to Online Advertising
2. Ad Networks and AdSense
3. Ad Exchanges and the Google Ad Exchange
4. Mobile Web and App
5. Optimizing the Performance of Your Ads
6. Choosing the right advertising partner for YOUR business

As a BONUS, we’ll also dive into ad serving and explore:

What is ad serving?

How does ad serving work and do I need an ad server?

What is the best ad server for me?

Take this course and discover all the ways to make money online today!

Course Curriculum

Chapter 1: Welcome

Lecture 1: What you'll learn

Chapter 2: Introduction to Online Advertising

Lecture 1: Supply & Demand

Lecture 2: Inventory

Lecture 3: Pricing Models – CPM & CPC

Lecture 4: Direct & Indirect Sales

Chapter 3: Introduction to Ad Networks

Lecture 1: Ad Networks 101

Lecture 2: Introduction to AdSense

Lecture 3: Getting Started with AdSense

Lecture 4: Optimizing AdSense

Chapter 4: Introduction to Ad Exchanges

Lecture 1: Ad Exchanges 101

Lecture 2: Introduction to the Google Ad Exchange

Chapter 5: The Mobile Opportunity

Lecture 1: Introduction to Mobile

Lecture 2: Mobile Web & Apps

Lecture 3: AdSense Mobile & AdMob

Chapter 6: What's right for YOU?

Lecture 1: Know Your Traffic

Lecture 2: Understand Fill Rate

Lecture 3: Why Content is King

Chapter 7: Wrap Up

Lecture 1: 2014 Trends

Chapter 8: BONUS: Introduction to Ad Serving

Lecture 1: Ad Serving 101

Instructors

Michael Peggs
Chief Branding Officer & Ex-Googler

Rating Distribution

1 stars: 0 votes

2 stars: 3 votes

3 stars: 3 votes

4 stars: 2 votes

5 stars: 2 votes

Frequently Asked Questions

How long do I have access to the course materials?

You can view and review the lecture materials indefinitely, like an on-demand channel.

Can I take my courses with me wherever I go?

Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!