Go Hollywood- Boost Your Business with Video Storyselling

Go Hollywood: Boost Your Business with Video Storyselling, available at $34.99, has an average rating of 4.4, with 60 lectures, based on 21 reviews, and has 112 subscribers.

You will learn about Write and produce entertaining and informative video content on a consistent basis that will market and promote their businesses. Place those video stories in the most effective social media channels to get the best ROI. Define and target their best potential audience, in order to keep their current customers engaged with their brand while also bringing in new clients and getting their videos shared on social media. This course is ideal for individuals who are This course is for entrepreneurs and small businesses with a limited marketing budget yet great enthusiasm for making videos that get noticed. or Who’ve heard “Content is King” but don’t have a clue what to put in their videos beyond “make a video.” or This course is not for those wanting to play it safe or who just want to make boring videos that nobody will watch. It is particularly useful for This course is for entrepreneurs and small businesses with a limited marketing budget yet great enthusiasm for making videos that get noticed. or Who’ve heard “Content is King” but don’t have a clue what to put in their videos beyond “make a video.” or This course is not for those wanting to play it safe or who just want to make boring videos that nobody will watch.

Enroll now: Go Hollywood: Boost Your Business with Video Storyselling

Summary

Title: Go Hollywood: Boost Your Business with Video Storyselling

Price: $34.99

Average Rating: 4.4

Number of Lectures: 60

Number of Published Lectures: 60

Number of Curriculum Items: 60

Number of Published Curriculum Objects: 60

Original Price: $189.99

Quality Status: approved

Status: Live

What You Will Learn

Write and produce entertaining and informative video content on a consistent basis that will market and promote their businesses.

Place those video stories in the most effective social media channels to get the best ROI.

Define and target their best potential audience, in order to keep their current customers engaged with their brand while also bringing in new clients and getting their videos shared on social media.

Who Should Attend

This course is for entrepreneurs and small businesses with a limited marketing budget yet great enthusiasm for making videos that get noticed.

Who’ve heard “Content is King” but don’t have a clue what to put in their videos beyond “make a video.”

This course is not for those wanting to play it safe or who just want to make boring videos that nobody will watch.

Target Audiences

This course is for entrepreneurs and small businesses with a limited marketing budget yet great enthusiasm for making videos that get noticed.

Who’ve heard “Content is King” but don’t have a clue what to put in their videos beyond “make a video.”

This course is not for those wanting to play it safe or who just want to make boring videos that nobody will watch.

Once upon a time, every web marketer heard that video was the latest, greatest marketing thing they could do.

So they made millions of videos and put them on YouTube and said, “Look at all our videos! You must watch and become our customer!” Yet despite all the videos uploaded, few were watched, less were shared, and almost nobody became a customer. What went wrong?

Every marketer knows that “content is king.” So what makes good video marketing content? A good story, that’s what!

“Going Hollywood” means making a great STORY that people want to watch and share – and a good story is the magic spice that gets your viewers to take action and become your customer.

A good story, however, is usually what’s missing from most marketing videos. This course will teach you how to write and produce Hollywood-style video stories that market your company to your buying and sharing audience.

How We Help You Learn: Much like a TV talk show, your co-hosts include an experienced teacher and his young student. Kevin Campbell sold his first feature film to Lions Gate Entertainment and has 35+ years of professional story-driven video production experience; his student Mindy is an actress who will use his lessons to market her on-camera spokesperson skills to corporate clients.

We’ll walk you through each step in ways that makes it fun to learn how to tell stories, with simple exercises that anyone can do at any skill level, from beginners to experts.

From the very first lessons you’ll be making online video content that will work to market your business and pull in customers and fans. There’s not much waiting around, you get to dive right in!?

What are the requirements?

You must want to showcase your expertise and passion to the world and want to become a well-known expert in your field

You must have a desire to succeed and know that people all over the world share your videos and help market YOU

You must not be afraid of video or social media

You must be willing to try these exciting video stories and be on camera

You must have a phone that can film and an online connection

You must have a basic understanding of social media

What Will I get from this course?

Learn the structure behind successful short video marketing stories

Learn how to write and film successful marketing video stories, even if you’re not a creative writer nor have you ever written much of anything before

Learn how to release your inner story-telling child that can get excited about your business no matter what you do

Understand the steps of non-fiction stories that appeal to your audience where they are online (YouTube, Facebook, Instagram, etc.)

Where to put your videos online for the best results

How to create a weekly SHOW that’s fun to watch and gets clients to like, trust and HIRE you

How to help your fans — your non-customers — share your videos and market for you

We provide links to top-selling online video marketing experts, so you can study from those who know how to tell great stories.

You won’t learn a lot of tech stuff. We’ll cover the basics of microphones, low-cost teleprompters, lighting and editing, but strictly from a beginner’s perspective.

Most of all, you’ll get a profound sense of what you can create each week to entertain your audience in ways that help them take your call to action (and become a customer). No more staring at a blank screen and wondering, “What video do I make next?”

What is the target audience?

Entrepreneurs and small business owners who are struggling to market to the right audience with a limited amount of time and money;

Marketing companies who want to offer video marketing to their clients but aren’t quite sure what to actually put in their videos

It’s not for those want to make simple boring blogs or those who want to try out a few videos to see if this works. You go big, or go home!

Course Curriculum

Chapter 1: Introduction and Welcome to Hollywood

Lecture 1: Why "Go Hollywood"?

Lecture 2: WHO are we, WHO is this for?

Lecture 3: Get over your fears of using video stories

Lecture 4: Business goals for your video stories

Lecture 5: What videos are already out there?

Lecture 6: Wrap-up and review

Chapter 2: Your First Video Stories

Lecture 1: Han Solo storytelling method

Lecture 2: Marketing story beats

Lecture 3: Filming your first story

Lecture 4: Your "Call to Action"

Lecture 5: Edit your first video

Lecture 6: YouTube your first video

Lecture 7: Wrap-up and review

Chapter 3: Avoid Video Marketing’s Biggest Pitfalls

Lecture 1: Introduction to video pitfalls

Lecture 2: Video marketing MUST be your priority

Lecture 3: Pitching your ideas (so they don’t suck)

Lecture 4: Your website and offer

Lecture 5: Follow-up

Lecture 6: Sell YOU, not what you do

Lecture 7: Think global, not local

Lecture 8: Your next video story

Lecture 9: Wrap up and exercise

Chapter 4: Know Your Audience

Lecture 1: Introduction: Who will watch?

Lecture 2: Follow the money trail

Lecture 3: Worldview

Lecture 4: Define your audience

Lecture 5: What story your audience wants

Lecture 6: Review your YouTube research

Lecture 7: Pain points and pleasure points

Chapter 5: Teleprompters and Tech Stuff

Lecture 1: Teleprompter time

Lecture 2: Microphones

Lecture 3: Lights

Lecture 4: Editing: B-roll, images and music

Lecture 5: Animations and whiteboard videos

Chapter 6: Formats: How to Write Your Show the Easy way

Lecture 1: Show formats and why they work

Lecture 2: SHOW TIME, not blog time

Lecture 3: Marketing story beats

Lecture 4: Show writing tips

Chapter 7: Marketing Your Show

Lecture 1: Intro to marketing your show

Lecture 2: Where to put your show

Lecture 3: YouTube marketing

Lecture 4: Facebook video marketing

Lecture 5: Blog sites and Google Plus

Lecture 6: LinkedIn video marketing

Lecture 7: Website video marketing

Lecture 8: Email video marketing

Lecture 9: Wrap up and exercise

Chapter 8: Branded Storytelling

Lecture 1: Intro to Branded Storytelling

Lecture 2: Branded story beats

Lecture 3: Step by step: Dollar Shave Club

Lecture 4: Great branded story examples

Lecture 5: Wrap up and exercise

Chapter 9: Advertising Stories

Lecture 1: Intro to Social Media Ad Stories

Lecture 2: Short and silent works best

Lecture 3: Stories for Landing pages

Lecture 4: Wrap up and exercise

Chapter 10: Video Story Examples

Lecture 1: Why study other business videos?

Lecture 2: Examples of Online Video Story Selling

Lecture 3: Wrap up and exercise

Chapter 11: Wrap Up and Roll Credits

Lecture 1: What Mindy learned about video stories

Instructors

Kevin Campbell
Video Marketer and Storyteller

Rating Distribution

1 stars: 0 votes

2 stars: 0 votes

3 stars: 5 votes

4 stars: 1 votes

5 stars: 15 votes

Frequently Asked Questions

How long do I have access to the course materials?

You can view and review the lecture materials indefinitely, like an on-demand channel.

Can I take my courses with me wherever I go?

Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!