How to Create the right Social Media Strategy for your brand

How to Create the right Social Media Strategy for your brand, available at Free, has an average rating of 4.45, with 16 lectures, based on 54 reviews, and has 856 subscribers.

You will learn about Social Media marketing Develop social media strategy Plan their digital marketing This course is ideal for individuals who are Marketing staff or Digital marketing managers or Small business owners It is particularly useful for Marketing staff or Digital marketing managers or Small business owners.

Enroll now: How to Create the right Social Media Strategy for your brand

Summary

Title: How to Create the right Social Media Strategy for your brand

Price: Free

Average Rating: 4.45

Number of Lectures: 16

Number of Published Lectures: 16

Number of Curriculum Items: 16

Number of Published Curriculum Objects: 16

Original Price: Free

Quality Status: approved

Status: Live

What You Will Learn

Social Media marketing

Develop social media strategy

Plan their digital marketing

Who Should Attend

Marketing staff

Digital marketing managers

Small business owners

Target Audiences

Marketing staff

Digital marketing managers

Small business owners

Before undertaking any activity in your personal or professional life, you must set a goal, an objective or an end game. If you do not, it is like shooting a gun without aiming, so how can you hit the target?

If your objectives or goals are complex and will require time and perseverance, you need to be able to evaluate that you are moving towards the right direction at regular intervals, so that you know that you are heading towards your goal and have not deviated from your path.

For example if you are taking a long trip that will take you through several cities, you set your starting and ending point and plan your road trip. But every so often you also need to check that you are following the right path and have not taken the wrong turn.

So why would your business journey and your marketing be any different.

To be successful in business and in marketing, before starting your journey you must set your ending point or your goal.

If you are a florist and are planning a digital marketing campaign on valentine’s day, say a special offer of bouquets of red roses, you can set an objective as to how many bouquets of red roses you sold.

Knowing where you would like to end up will make it so much easier to plan a path to success.

And since in the digital marketing world, almost everything is measurable, you can set signals or key points to indicate that you are heading towards your end objective.

In technical terms these are called KPIs or Key Performance Indicators and they are an intricate part of any digital marketing strategy.

Course Curriculum

Chapter 1: Introduction

Lecture 1: Introduction

Lecture 2: Who is George Economides

Chapter 2: How to create a social media marketing strategy

Lecture 1: What is social media marketing?

Lecture 2: Choose the right social media marketing goals

Lecture 3: Choose the right target audience

Lecture 4: Know your competition

Lecture 5: Audit your social media assets

Lecture 6: Setup or improve your social media accounts

Lecture 7: Find inspiration and draft your campaign

Lecture 8: Create your social media calendar

Lecture 9: Evaluate and adjust your strategy

Chapter 3: From theory to practice

Lecture 1: Sum up and real life example

Lecture 2: How much effort should I put in my Strategy

Lecture 3: What if you have ready content

Lecture 4: The value of your message and virality

Chapter 4: Summary and conclusion

Lecture 1: The last word

Instructors

George Economides
Digital Marketing Professional with 20 plus years experience

Rating Distribution

1 stars: 1 votes

2 stars: 2 votes

3 stars: 8 votes

4 stars: 17 votes

5 stars: 26 votes

Frequently Asked Questions

How long do I have access to the course materials?

You can view and review the lecture materials indefinitely, like an on-demand channel.

Can I take my courses with me wherever I go?

Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!