How to fundraise during the end of the year like a pro
- Marketing
- Dec 29, 2024

How to fundraise during the end of the year like a pro, available at $39.99, has an average rating of 4.6, with 19 lectures, based on 21 reviews, and has 1332 subscribers.
You will learn about Explain why year-end giving is so important Plan a tailored year-end giving campaign Budget and execute a year-end giving campaign Raise more money through year-end giving This course is ideal for individuals who are Non-profit Executive Directors, Non-profit Marketers and Non-profit fundraisers It is particularly useful for Non-profit Executive Directors, Non-profit Marketers and Non-profit fundraisers.
Enroll now: How to fundraise during the end of the year like a pro
Summary
Title: How to fundraise during the end of the year like a pro
Price: $39.99
Average Rating: 4.6
Number of Lectures: 19
Number of Published Lectures: 19
Number of Curriculum Items: 19
Number of Published Curriculum Objects: 19
Original Price: $19.99
Quality Status: approved
Status: Live
What You Will Learn
Who Should Attend
Target Audiences
My first year fundraising I was petrified. The pressure was on to deliver and I had never done anything like fundraising before. One night I saw an email had a statistic that changed everything for me. The statistic was simple – 24% of all donations for the year happen in December, and most of those occur in the last week of the year.
I read this two weeks before the end of the year – I had to act fast. That week I put together a communications campaign that raised over $10,000 during that last week. I tried the campaign again, and raised $30,000 in one day!
This year, consumers will donate an estimated $48 billion dollars between November and December this year. You have the same opportunity right now to raise some serious cash.
This class will teach you, step-by-step, how to develop a strategic plan to reaching and motivating donors so that they donate. I will also include the exact campaign I used to raise that $30,000.
Did you know that non-profits who develop a strategic plan and refine it every year can experience up to 70 percent growth in year-end giving? Let’s make sure your cause gets the funding you need.
Now, here are some things to consider:
If all this course did was teach you how to organize your communications tools so that they work together, would it be worth the investment? YES!
If all this course did was teach you how to talk to your donors so that they respond and want to donate, would it be worth the investment? YES!
If all this course did was double your investment, would it be worth it? YES!
This is the time of year to get your donors motivated, so what are you waiting for?! Let’s get started.
Course Curriculum
Chapter 1: Your introduction to raising more money
Lecture 1: What you can expect from this course
Chapter 2: Step 1: Set a goal
Lecture 1: Why are goals important?
Lecture 2: Assignment: Write out your woes
Lecture 3: Make a Problem Statement
Lecture 4: Assignment: Make a "problem statement"
Lecture 5: Make your goal and hang it up!
Lecture 6: Setting Goals – level Pro
Chapter 3: Step 2: Define your audience
Lecture 1: Why you should define your audience
Lecture 2: Assignment: Get to know your donor.
Lecture 3: Who are you already talking to?
Lecture 4: Information is the Secret to Fundraising
Chapter 4: Step 3: Find your story
Lecture 1: Your story is meant to be heard
Lecture 2: The Art of Story Telling
Chapter 5: Step 4: Choose your tools
Lecture 1: How can you reach your audience?
Lecture 2: Must have tools for year-end campaign
Lecture 3: Craig's $30,000 campaign
Chapter 6: Step 5: Budget, measure and execute
Lecture 1: Set the budget and execute your plan
Chapter 7: Conclusion – Your plan will work
Lecture 1: Summary
Lecture 2: Questions?
Instructors

Craig Severinsen
Storyteller and catalyst for change
Rating Distribution
Frequently Asked Questions
How long do I have access to the course materials?
You can view and review the lecture materials indefinitely, like an on-demand channel.
Can I take my courses with me wherever I go?
Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!
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