Product Marketing for Technology Companies

Product Marketing for Technology Companies, available at $49.99, has an average rating of 4.36, with 18 lectures, 5 quizzes, based on 528 reviews, and has 2099 subscribers.

You will learn about Support the marketing funnel by producing product marketing content to drive more qualified leads to your sales team. Define different types of product launches and their deliverables which are recognized across both product and marketing. Setup and manage a scalable Learning Management System for standardized, interactive training sessions to ensure that everyone in your company is up to date on the latest product marketing information. Create your product positioning and successfully deploy multilayered messaging through the use of strong storytelling. This course is ideal for individuals who are You are considering a career as a Product Marketing Manager, are new to the profession and looking for guidance and clarification. or You work as a Product Marketing Manager in a SaaS, B2B, or B2C company. or You already have many years of experience in the role and are looking for new inspiration and strategies. or You are interested in learning how to collaborate with a Product Marketing Manager colleague of yours within your organization. It is particularly useful for You are considering a career as a Product Marketing Manager, are new to the profession and looking for guidance and clarification. or You work as a Product Marketing Manager in a SaaS, B2B, or B2C company. or You already have many years of experience in the role and are looking for new inspiration and strategies. or You are interested in learning how to collaborate with a Product Marketing Manager colleague of yours within your organization.

Enroll now: Product Marketing for Technology Companies

Summary

Title: Product Marketing for Technology Companies

Price: $49.99

Average Rating: 4.36

Number of Lectures: 18

Number of Quizzes: 5

Number of Published Lectures: 18

Number of Published Quizzes: 5

Number of Curriculum Items: 23

Number of Published Curriculum Objects: 23

Original Price: $89.99

Quality Status: approved

Status: Live

What You Will Learn

Support the marketing funnel by producing product marketing content to drive more qualified leads to your sales team.

Define different types of product launches and their deliverables which are recognized across both product and marketing.

Setup and manage a scalable Learning Management System for standardized, interactive training sessions to ensure that everyone in your company is up to date on the latest product marketing information.

Create your product positioning and successfully deploy multilayered messaging through the use of strong storytelling.

Who Should Attend

You are considering a career as a Product Marketing Manager, are new to the profession and looking for guidance and clarification.

You work as a Product Marketing Manager in a SaaS, B2B, or B2C company.

You already have many years of experience in the role and are looking for new inspiration and strategies.

You are interested in learning how to collaborate with a Product Marketing Manager colleague of yours within your organization.

Target Audiences

You are considering a career as a Product Marketing Manager, are new to the profession and looking for guidance and clarification.

You work as a Product Marketing Manager in a SaaS, B2B, or B2C company.

You already have many years of experience in the role and are looking for new inspiration and strategies.

You are interested in learning how to collaborate with a Product Marketing Manager colleague of yours within your organization.

Ultimately, product marketing is about developing a compelling positioning and multilayered messaging for a product or product line. Getting to that point successfully is not an easy feat as it involves masterful communication both internally and externally within the organization. In addition, product marketing is responsible for supporting the marketing funnel, managing product-focused campaigns, organizing successful product launches, and providing powerful sales enablement to empower the company to reach its financial goals and increase customer stickiness.

This course teaches these skills through practical examples and clear explanations. It covers, in detail, the interaction needed with prospects, customers, and different business units within a company as well as necessary ownership and best practices to achieve the goals of any ambitious technology company.

Course Curriculum

Chapter 1: Foundation

Lecture 1: Foundation: Introduction

Lecture 2: Foundation: Part 1

Lecture 3: Foundation: Part 2

Chapter 2: Marketing

Lecture 1: Marketing: Introduction

Lecture 2: Marketing: Part 1

Lecture 3: Marketing: Part 2

Chapter 3: Product Management and Development

Lecture 1: Product Management and Development: Introduction

Lecture 2: Product Management and Development: Part 1

Lecture 3: Product Management and Development: Part 2

Chapter 4: Sales Enablement

Lecture 1: Sales Enablement: Introduction

Lecture 2: Sales Enablement: Part 1

Lecture 3: Sales Enablement: Part 2

Lecture 4: Sales Enablement: Part 3

Chapter 5: Product Positioning and Messaging

Lecture 1: Product Positioning and Messaging: Introduction

Lecture 2: Product Positioning and Messaging: Part 1

Lecture 3: Product Positioning and Messaging: Part 2

Lecture 4: Product Positioning and Messaging: Part 3

Chapter 6: Thank you!

Lecture 1: Thank you!

Instructors

Lucas Weber
Product Marketer

Rating Distribution

1 stars: 7 votes

2 stars: 12 votes

3 stars: 75 votes

4 stars: 220 votes

5 stars: 214 votes

Frequently Asked Questions

How long do I have access to the course materials?

You can view and review the lecture materials indefinitely, like an on-demand channel.

Can I take my courses with me wherever I go?

Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!