Beginners Guide to Google Tag Manager (GTM) Course for 2024
- Marketing
- Dec 26, 2024
Beginners Guide to Google Tag Manager (GTM) Course for 2024, available at $89.99, has an average rating of 4.45, with 38 lectures, 5 quizzes, based on 605 reviews, and has 8652 subscribers.
You will learn about Install a wide array of marketing tools without the need for a developer Setup Google Tag Manager in different CMS and e-commerce platforms (WordPress, Shopify, Squarespace, …) Deploy Facebook, Google Ads Remarketing, LinkedIn and other third-party tracking pixels with Google Tag Manager Track conversions, auto events, file downloads, link clicks, button clicks鈥?Import and export tags from one Google Tag Manager account to another Troubleshoot the problems that might arise How to simply exclude traffic from analytic reports for specific devices and people Send values to Custom Dimensions and Events in Google Analytics 4 Reading and Writing First-party Cookies Learn about Lookup Tables, Scroll Triggers, Time Triggers and more… This course is ideal for individuals who are Anyone trying to simplify the setup and installment of Google Analytics 4 & Ads, Facebook Pixel, HotJar, and other 3rd party tools. or Marketing managers trying to iterate experiments quicker and without involving developers. or Online business owners and marketers trying to simplify their work by learning Google Tag Manager. It is particularly useful for Anyone trying to simplify the setup and installment of Google Analytics 4 & Ads, Facebook Pixel, HotJar, and other 3rd party tools. or Marketing managers trying to iterate experiments quicker and without involving developers. or Online business owners and marketers trying to simplify their work by learning Google Tag Manager.
Enroll now: Beginners Guide to Google Tag Manager (GTM) Course for 2024
Summary
Title: Beginners Guide to Google Tag Manager (GTM) Course for 2024
Price: $89.99
Average Rating: 4.45
Number of Lectures: 38
Number of Quizzes: 5
Number of Published Lectures: 38
Number of Published Quizzes: 5
Number of Curriculum Items: 43
Number of Published Curriculum Objects: 43
Original Price: 鈧?19.99
Quality Status: approved
Status: Live
What You Will Learn
Who Should Attend
Target Audiences
In this course, we will cover everything from basic Google Tag Manager concepts, tools, and tags all the way to more advanced topics and interconnected tags.
We will start with the basic theory and transition to over 21 real-world examples so you can build your own tags as we go along.
By the end of this course, you will have a deep understanding of Google Tag Manager (GTM) and be able to come up with your own tag ideas and implement them confidently.
Become a tracking superstar capable of executing advanced marketing experiments and installing 3rd party tools without the need for an IT expert.
With Google Tag Manager, you can quickly add new marketing tools to your website with little to no technical knowledge. This way you can speed up testing and the deployment of marketing experiments.
In short Google Tag Manager (GTM) is a free platform from Google (duh 馃檪 ) that allows you to install different types of marketing tools/scripts like Google Analytics 4, Facebook Pixel, and Mailchimp forms,… to your website.
You’ll learn how to do all this without any special technical knowledge.
WHAT PEOPLE SAY
“Had zero knowledge of tag management and it was really easy to follow. Each lesson was adding a new level of complexity that was just right above the previous one and in the end, I had a really good understanding of the platform.”
鈥?/em>Gabriel Denav (5 stars)
“Well, I’m a digital marketing manager with over 15 years of exp. This course was great as it add value to my work and fill up some blank space. Thank you and I’m waiting for the next courses from you.”
鈥?/em>Mariusz Ma膰kowiak (5 stars)
“Excellent course – Ziga goes above and beyond with this GTM course. It’s terrific for beginners – but he also covers some surprisingly advanced topics as well. If you already has a basic understanding of GTM, this course will take your skills to another level. Bravo!”
鈥?/em>David Eyler (5 stars)
SOME OF THE TOPICS WE WILL COVER
The initial Google Tag Manager installation and browser setup In this section, we鈥檒l take a look at some of the essential browser plugins that will help you debug and troubleshoot problems. I鈥檒l show you how to create and set up GTM on the most popular eCommerce platforms (WordPress, Shopify, Squarespace) and on a custom website. We鈥檒l go through some of the most common problems that might occur during your setup and how to solve them.
Google Tag Manager overview and some good practices This section will be a bit more theoretical as we鈥檒l explore and explain different parts of Google Tag Manager. We鈥檒l take a look at what tags, variables, and triggers are used for. I will also give you some of the best practices I’ve picked up over the years.
Set up essential tags and publish them In this section, we鈥檒l set up all the basic tracking that you would need. Like Facebook, Google Analytics 4 (GA4), and LinkedIn 鈥?Then we鈥檒l take a look at how to create a new version and publish the container on your website. We will also take a look at how to copy and paste your tags to different containers and accounts. Most importantly we’ll learn how to check if your tags work correctly with the help of Google Tag Assistant.
How to improve & expand your tracking data In this section, we鈥檒l build on what we learned in the previous section and learn some new concepts. We will take the tags previously created and improve them. We鈥檒l send custom events to Facebook, learn to track scroll distance, time on site, and link clicks, and send all this data to Google Analytics. We’ll also play around with cookies and URL parameters.
More advanced tracking concepts In the last section, we鈥檒l take a look at custom dimensions and how to exclude your internal team’s traffic. We will also look at the visibility trigger and how it can replace or improve your scroll tracking. With the help of the data layer and custom events, we will track purchases and mark them as conversions in Google Ads Manager.
WHO IS THIS FOR
If you鈥檝e just started your own eCommerce store and would like to learn how to set up a Google Tag Manager, then join this course.You’ll learn the most essential tracking concepts that each business nowadays needs.
If you are a marketer who wants more control in setting up marketing tools and doing faster experiments without involving the IT department, then this course is for you as well.
WHAT WILL YOU GET
By joining this course you鈥檒l get lifetime access with a 30-day money-back guarantee. On top of that, you will also get personalized helpfrom me.
So, stop pondering and start learning now!
Course Curriculum
Chapter 1: Introduction
Lecture 1: Introduction to The Course
Lecture 2: What is Google Tag Manager and Why do You Need it
Lecture 3: How to Get The Most Out of This Course
Chapter 2: Initial Google Tag Manager (GTM) Installation and Browser Setup
Lecture 1: Useful Chrome Plugins For Working With Google Tag Manager
Lecture 2: Create a Google Tag Manager Account
Lecture 3: The Overview of 5 Google Tag Manager Installation Methods
Lecture 4: Manual Installation of Google Tag Manager on Your Website
Lecture 5: Setup Google Tag Manager on WordPress
Lecture 6: Setup Google Tag Manager on Shopify
Lecture 7: Setup Google Tag Manager on Squarespace
Lecture 8: Inject Google Tag Manager Container to any Website
Lecture 9: Short Recap
Chapter 3: Overview of Google Tag Manager (GTM) Interface and Best Practices
Lecture 1: Interface Overview
Lecture 2: Best Practices & Considerations
Lecture 3: Naming Conventions
Lecture 4: Short Recap
Chapter 4: Setup Essential Tags and Publish Them
Lecture 1: Google Analytics 4 Setup & Publishing The First Version
Lecture 2: Google Ads Remarketing Setup
Lecture 3: Testing & Debugging Before Publishing a New Version
Lecture 4: Facebook Pixel Setup
Lecture 5: Copy Tag and Export Container
Lecture 6: Troubleshooting Problems You Might Encounter
Lecture 7: Short Recap
Chapter 5: Improving & Expanding Your Tracking Data
Lecture 1: Time Triggered Tags Part 1: Custom Facebook Events For Remarketing
Lecture 2: Time Triggered Tags Part 2: Time on Site With Google Events
Lecture 3: Scroll Distance Tracking Part 1: The Basic
Lecture 4: Scroll Distance Tracking Part 2: Time Triggered
Lecture 5: Click Tracking Part 1: Outbound Links
Lecture 6: Click Tracking Part 2: Buttons and Other Elements
Lecture 7: Reading and Writing First-party Cookies
Lecture 8: Short Recap
Chapter 6: Advanced Tracking Concepts
Lecture 1: Visibility Trigger
Lecture 2: Conversion Tracking Part 1: Simple Google Ads Conversion Tracking
Lecture 3: Conversion Tracking Part 2: Custom Variables & Data Layer
Lecture 4: Simplifying UTM Links With the Help of Lookup Tables
Lecture 5: Detecting Ad Blockers with Tag Manager
Chapter 7: Conclusion
Lecture 1: The Wrap-up
Lecture 2: Bonus Lecture
Instructors
Ziga Berce
Head of Marketing @scaleup, Entrepreneur & Lecturer
Rating Distribution
Frequently Asked Questions
How long do I have access to the course materials?
You can view and review the lecture materials indefinitely, like an on-demand channel.
Can I take my courses with me wherever I go?
Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!
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