LinkedIn Ads Course 2022 - Advanced Strategies for Success

LinkedIn Ads Course 2022 : Advanced Strategies for Success, available at $19.99, has an average rating of 3.9, with 38 lectures, based on 48 reviews, and has 9871 subscribers.

You will learn about LinkedIn Ads V/S Facebook Ads – Where should be you spending your advertising dollars on? LinkedIn Ads V/S Google Ads- Where should be you spending your advertising dollars on? How to get admin access of the company page How to get access to the LinkedIn Ads Account Setting up LinkedIn Insight Tag Setting up Conversion Tracking Using site wide insight tag Setting up Conversion Tracking using an event specific pixel Account Structure and Organization Selecting our Campaign Objective LinkedIn Ads Targeting Audience Expansion and LinkedIn Audience Network Bids and Budgeting for LinkedIn Ads Setting up Creatives for LinkedIn Ads Benchmarking of LinkedIn Ads LinkedIn Ads – Testing Strategy and Optimization Schedule Top 5 LinkedIn Ads Mistakes Frequently Asked Questions on LinkedIn Ads This course is ideal for individuals who are Digital Marketing Managers or Digital Marketing Specialists or Digital Marketing Freelancers or B2B & B2C Marketeers or Demand Generation Managers or Business Owners or Online Store Owners or Marketing Manager or Sales Vice President or Marketing Vice President or Director of Sales or Marketing Director or Chief Sales Officer or Chief Marketing Officer or Chief Executive Officer or Growth Marketers It is particularly useful for Digital Marketing Managers or Digital Marketing Specialists or Digital Marketing Freelancers or B2B & B2C Marketeers or Demand Generation Managers or Business Owners or Online Store Owners or Marketing Manager or Sales Vice President or Marketing Vice President or Director of Sales or Marketing Director or Chief Sales Officer or Chief Marketing Officer or Chief Executive Officer or Growth Marketers.

Enroll now: LinkedIn Ads Course 2022 : Advanced Strategies for Success

Summary

Title: LinkedIn Ads Course 2022 : Advanced Strategies for Success

Price: $19.99

Average Rating: 3.9

Number of Lectures: 38

Number of Published Lectures: 38

Number of Curriculum Items: 38

Number of Published Curriculum Objects: 38

Original Price: $19.99

Quality Status: approved

Status: Live

What You Will Learn

LinkedIn Ads V/S Facebook Ads – Where should be you spending your advertising dollars on?

LinkedIn Ads V/S Google Ads- Where should be you spending your advertising dollars on?

How to get admin access of the company page

How to get access to the LinkedIn Ads Account

Setting up LinkedIn Insight Tag

Setting up Conversion Tracking Using site wide insight tag

Setting up Conversion Tracking using an event specific pixel

Account Structure and Organization

Selecting our Campaign Objective

LinkedIn Ads Targeting

Audience Expansion and LinkedIn Audience Network

Bids and Budgeting for LinkedIn Ads

Setting up Creatives for LinkedIn Ads

Benchmarking of LinkedIn Ads

LinkedIn Ads – Testing Strategy and Optimization Schedule

Top 5 LinkedIn Ads Mistakes

Frequently Asked Questions on LinkedIn Ads

Who Should Attend

Digital Marketing Managers

Digital Marketing Specialists

Digital Marketing Freelancers

B2B & B2C Marketeers

Demand Generation Managers

Business Owners

Online Store Owners

Marketing Manager

Sales Vice President

Marketing Vice President

Director of Sales

Marketing Director

Chief Sales Officer

Chief Marketing Officer

Chief Executive Officer

Growth Marketers

Target Audiences

Digital Marketing Managers

Digital Marketing Specialists

Digital Marketing Freelancers

B2B & B2C Marketeers

Demand Generation Managers

Business Owners

Online Store Owners

Marketing Manager

Sales Vice President

Marketing Vice President

Director of Sales

Marketing Director

Chief Sales Officer

Chief Marketing Officer

Chief Executive Officer

Growth Marketers

LinkedIn Ads Course 2022 is designed to give Successful strategies for Selecting Right Campaign Objective, Ad Format, Bids and Budgeting, Targeting, Testing and Optimization which would help you to achieve higher Return on Ad Spend (ROAS).

The course covers

1. LinkedIn Ads V/S Facebook Ads – Where should be you spending your advertising dollars on?

In this lecture students will be learning about the difference between LinkedIn Ads and Facebook Ads and on which platform they should be spending their advertising dollars

2. LinkedIn Ads V/S Google Ads- Where should be you spending your advertising dollars on?

In this lecture students will be learning about the difference between LinkedIn and Google Ads and on which platform they should be spending their advertising dollars

3. How to get admin access of the company page

In this lecture students will learn how to get admin access to the company page

4. How to get access to the LinkedIn Ads Account

In this lecture students will learn how to get access to the LinkedIn Ads Account

5. Setting up LinkedIn Insight Tag

In this lecture students will learn how to set up LinkedIn Insight Tag onto your website

6. Setting up Conversion Tracking Using site wide insight tag

In this lecture students will learn how to set up Conversion Tracking using site-wide Insight Tag

7. Setting up Conversion Tracking using an event specific pixel

In this lecture students will be learning how to track conversion using an event specific pixel

8. Account Structure and Organization

In this lecture students will learn the theoretical aspect of how to name the campaign

9. Strategies for Selecting Right Campaign Objective

In this lecture students will be learning which campaign objective we should be selecting and which we should be avoiding

10. Strategies for Selecting the Right Targeting

In this lecture students will learn the theoretical aspect of targeting on LinkedIn as well as the best practices for targeting on LinkedIn

11. Bidding Strategy

12. Budgeting Strategy

13.  Benchmarking

14. Testing Strategy

15. Optimization Schedule

Course Curriculum

Chapter 1: Introduction

Lecture 1: How we have designed this course

Lecture 2: How we have designed this section

Lecture 3: LinkedIn Ads Vs Facebook Ads- Where Should you spend your Advertising Dollars ?

Lecture 4: LinkedIn Ads Vs Google Ads- Where should you spend your advertising Dollars?

Lecture 5: Basics of LinkedIn Ads – A Brief Overview

Chapter 2: Let's get started with LinkedIn Ads

Lecture 1: What we have covered in this section?

Lecture 2: How to get admin access to the Company Page?

Lecture 3: How to get access to the LinkedIn Ad Account

Lecture 4: Setting up LinkedIn Insight Tag

Lecture 5: Understanding the theoretical aspect of Conversion Tracking

Lecture 6: Setting up Conversion Tracking using site-wide Insight Tag

Lecture 7: How to track Conversion using an Event Specific Pixel

Chapter 3: Account Structure and Organization

Lecture 1: Account Structure and Organization – Theory

Lecture 2: Follow Along- Account Structure

Chapter 4: Selecting our Campaign Objective

Lecture 1: Which LinkedIn Campaign Objective you should select- Follow Along

Lecture 2: LinkedIn Ad Objectives- What to select and What to Avoid (Theory)

Chapter 5: LinkedIn Ads Targeting

Lecture 1: Targeting on LinkedIn Ads (Theory and Best Practices)

Lecture 2: Follow Along- Targeting on LinkedIn Ads

Chapter 6: Audience Expansion and LinkedIn Audience Network

Lecture 1: Audience Expansion and LinkedIn Audience Network- Select or Not to Select?

Chapter 7: Setting up Bids and Budgeting on LinkedIn Ads

Lecture 1: Bidding on LinkedIn Ads – Theory and Best Practises

Lecture 2: Follow Along- Bidding Strategy and Deciding your bids

Lecture 3: How much should I budget for LinkedIn Ads?

Lecture 4: LinkedIn Ads for Small Budgets

Lecture 5: How does LinkedIn Auction works

Chapter 8: Setting up Creatives within LinkedIn Ads

Lecture 1: LinkedIn Ad Formats-What to select and What to Avoid

Lecture 2: A/B testing Strategy for LinkedIn Ads

Lecture 3: How many ads should i have per campaign?

Lecture 4: Should I use Rotate Ads Evenly Function?

Lecture 5: Offers that convert on LinkedIn Ads

Lecture 6: Follow Along- Setting up Creatives within LinkedIn Ads

Lecture 7: Where would I see the Ad Rotation Option?

Chapter 9: Benchmarking for LinkedIn Ads

Lecture 1: Benchmarking for LinkedIn Ads

Lecture 2: Reasons for low CTR

Lecture 3: Reasons for High CPC

Lecture 4: Reasons for Low Conversion Rate

Chapter 10: LinkedIn Ads- Testing Strategy and Optimization Schedule

Lecture 1: LinkedIn Ads- Testing Strategy and Optimization Schedule

Chapter 11: Top 5 LinkedIn Ads Mistakes

Lecture 1: Top 5 LinkedIn Ads Mistakes

Chapter 12: Frequently Asked Questions (FAQ) on LinkedIn Ads

Lecture 1: Frequently Asked Questions (FAQ) on LinkedIn Ads

Instructors

Sheshank Anand
Digital Marketing Instructor

Rating Distribution

1 stars: 1 votes

2 stars: 2 votes

3 stars: 8 votes

4 stars: 22 votes

5 stars: 15 votes

Frequently Asked Questions

How long do I have access to the course materials?

You can view and review the lecture materials indefinitely, like an on-demand channel.

Can I take my courses with me wherever I go?

Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!