Fundraising Success- Creating an Annual Marketing Campaign

Fundraising Success: Creating an Annual Marketing Campaign, available at $19.99, has an average rating of 3.85, with 22 lectures, based on 22 reviews, and has 141 subscribers.

You will learn about Understand the importance of creating an annual marketing and communication plan Segment their ideal audience craft messaging that delivers impact and a call to action. Identify the individuals that make up the marketing team, and how to leverage their expertise and resources to create a plan. Set goals and objectives that are actionable and measurable. Create a complete marketing and communications plan that outlines channels of communication, frequency of messaging and team member responsibilities. Evaluate the success of the plan, areas for improvement and planning ahead. This course is ideal for individuals who are This course is meant for anyone with responsibilities for fundraising, marketing, or communications in a nonprofit organization or Both paid staff and volunteers can benefit from this class It is particularly useful for This course is meant for anyone with responsibilities for fundraising, marketing, or communications in a nonprofit organization or Both paid staff and volunteers can benefit from this class.

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Summary

Title: Fundraising Success: Creating an Annual Marketing Campaign

Price: $19.99

Average Rating: 3.85

Number of Lectures: 22

Number of Published Lectures: 21

Number of Curriculum Items: 22

Number of Published Curriculum Objects: 21

Original Price: $39.99

Quality Status: approved

Status: Live

What You Will Learn

Understand the importance of creating an annual marketing and communication plan

Segment their ideal audience craft messaging that delivers impact and a call to action.

Identify the individuals that make up the marketing team, and how to leverage their expertise and resources to create a plan.

Set goals and objectives that are actionable and measurable.

Create a complete marketing and communications plan that outlines channels of communication, frequency of messaging and team member responsibilities.

Evaluate the success of the plan, areas for improvement and planning ahead.

Who Should Attend

This course is meant for anyone with responsibilities for fundraising, marketing, or communications in a nonprofit organization

Both paid staff and volunteers can benefit from this class

Target Audiences

This course is meant for anyone with responsibilities for fundraising, marketing, or communications in a nonprofit organization

Both paid staff and volunteers can benefit from this class

Creating a marketing and communications plan to engage your donors, volunteers, partners and clients.

Harness the mission of your organization.? Communicate its impact. Create a call to action.? Start by determining where you are. Then decide where you want to go. Finally set a map for getting there.

This course will help you craft a marketing and communications plan that you can use all year long, tailored to your organizational goals, size of your team and scalable to your needs. Many nonprofits know what they want to say, but don’t know how to best reach their intended audience and provide opportunities for engagement.? This course provides you with tools and resources to help you create impactful messaging, outline how your audience is best communicated with, and actionable activities to support your overall organization marketing and communication objectives.? You will receive guidance on how to create your own plan and implement it!

Nonprofit teams that include marketing professionals or a one-person department, regardless of experience, will benefit from the comfortable discussion style with over 2.5 hours of video lectures, Merrill Stewart, and Louanne Saraga Walters. You’ll become part of the discussion as you determine how you want to communicate your organization’s brand, unique factors and impactful purpose with a comprehensive marketing and communications plan.?

Course Curriculum

Chapter 1: Introduction

Lecture 1: Course Overview

Lecture 2: Why you need an annual marketing and communications plan

Lecture 3: Marketing and Branding Defined

Chapter 2: Where are you in marketing your mission/brand?

Lecture 1: Identifying the impact of your mission

Lecture 2: Identifying your audience

Lecture 3: How do you represent your mission/brand?

Chapter 3: Creating Your Message

Lecture 1: Pulling together your mission and impact

Lecture 2: Integrate a Call to Action

Chapter 4: Identifying Your Marketing Team

Lecture 1: Identify Subject Matter Experts

Lecture 2: Involving Marketing Experts on your Team

Chapter 5: Setting Your Goals

Lecture 1: What do you want to accomplish?

Lecture 2: Creating Measureable Goals (ROI)

Chapter 6: Creating an actionable marketing & communications plan

Lecture 1: Identifying Marketing/Communications channels and activities

Lecture 2: Timing is Everything

Lecture 3: Affording your Marketing/Communications Plan

Lecture 4: Accountability for your Champions

Chapter 7: Evaluating Success

Lecture 1: Checking in on your Progress

Lecture 2: Have you met your goals/benchmarks for success

Lecture 3: How to tweak the plan

Lecture 4: Expanding the plan

Chapter 8: Summary Overview

Lecture 1: Summary and Conclusion

Instructors

Louanne Saraga Walters, MS HNFM
Media Production Educator, Wellness Coach, Speaker

Merrill Stewart
Marketing & Fundraising Specialist

Rating Distribution

1 stars: 0 votes

2 stars: 3 votes

3 stars: 3 votes

4 stars: 8 votes

5 stars: 8 votes

Frequently Asked Questions

How long do I have access to the course materials?

You can view and review the lecture materials indefinitely, like an on-demand channel.

Can I take my courses with me wherever I go?

Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!