Customer Journey Mapping Crash Course

Customer's Journey Mapping Crash Course, available at $19.99, has an average rating of 4, with 8 lectures, 6 quizzes, based on 1 reviews, and has 2 subscribers.

You will learn about Learners will gain an insight into how the Customer Journey Map marketing tool works and how to apply it to their business, startup or organisation Learners will receive an overall understanding in how Design Thinking can be applied to the Customer's Journey Map and marketing in general Learners will be able to receive and download practical exercises and worksheets to help them with their first steps Learners will understand how to apply the Customer's Journey Map to their outreach and communication, and better promote their products or services This course is ideal for individuals who are This course was designed especially for people who are just starting their business or who just started running their enterprise and are making their first steps into marketing strategies and tools to improve their outchreach. The Course will include a walk-through the Customer Journey Mapping steps, with some insights and practical tools and handouts concerning targeting and design thinking. It is particularly useful for This course was designed especially for people who are just starting their business or who just started running their enterprise and are making their first steps into marketing strategies and tools to improve their outchreach. The Course will include a walk-through the Customer Journey Mapping steps, with some insights and practical tools and handouts concerning targeting and design thinking.

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Summary

Title: Customer's Journey Mapping Crash Course

Price: $19.99

Average Rating: 4

Number of Lectures: 8

Number of Quizzes: 6

Number of Published Lectures: 8

Number of Published Quizzes: 6

Number of Curriculum Items: 14

Number of Published Curriculum Objects: 14

Number of Practice Tests: 1

Number of Published Practice Tests: 1

Original Price: 44.99

Quality Status: approved

Status: Live

What You Will Learn

Learners will gain an insight into how the Customer Journey Map marketing tool works and how to apply it to their business, startup or organisation

Learners will receive an overall understanding in how Design Thinking can be applied to the Customer's Journey Map and marketing in general

Learners will be able to receive and download practical exercises and worksheets to help them with their first steps

Learners will understand how to apply the Customer's Journey Map to their outreach and communication, and better promote their products or services

Who Should Attend

This course was designed especially for people who are just starting their business or who just started running their enterprise and are making their first steps into marketing strategies and tools to improve their outchreach. The Course will include a walk-through the Customer Journey Mapping steps, with some insights and practical tools and handouts concerning targeting and design thinking.

Target Audiences

This course was designed especially for people who are just starting their business or who just started running their enterprise and are making their first steps into marketing strategies and tools to improve their outchreach. The Course will include a walk-through the Customer Journey Mapping steps, with some insights and practical tools and handouts concerning targeting and design thinking.

A customer journey map is a picture of the customer or user journey. It helps you tell the story of your customers’ experiences with your brand across social media, marketing tools and any other channels they might use.

This course is intended for beginners in the field of marketing, meaning for those who are about to begin to implement their marketing strategies and plans, and those who just begun and are looking for improvements to be implemented.

In this course we are going to explore the principles and approach of the Customer’s Journey Mapping to be applied to your existing marketing, PR and communication efforts, namely we are going to explore: 

Gain an overview of what is the Customer’s Journey Map and how it can be applied

Understand the roots of the Customer’s Journey Map by exploring Design Thinking and how it applies to marketing

Discover targeting by developing your own marketing Persona/ae

Familiarise with concepts and terms such as funnels, touchpoints, points of delight and painpoints and to apply them to your own Customer Journey Map

To explore in detail each phase of the Customer Journey Map with practical tips and advice

Moreover, each episode will provide you with summary handouts about each lesson, as well as three worksheets for you to use and adopt in your practice. 

Our wish is that this course proves useful to you, and improves your marketing, outreach, communication and pr endeavours in your field.

Course Curriculum

Chapter 1: Introduction

Lecture 1: Introduction to the Customer's Journey Mapping Crash Course

Chapter 2: Exploring the Customer Journey Map

Lecture 1: Lesson 2: Exploring the Customer Journey Map

Chapter 3: Customer Journey Map and Design Thinking

Lecture 1: Customer Journey Map and Design Thinking

Chapter 4: Targeting, defining the Persona and the Customer Journey Map

Lecture 1: Targeting, defining the Persona and the Customer Journey Map

Chapter 5: Funnels, Touchpoints, Points of Delight and Pain Points

Lecture 1: Funnels, Touchpoints, Points of Delight and Pain Points

Chapter 6: Customer Journey Map: From Awareness to Decision

Lecture 1: Customer Journey Map: From Awareness to Decision

Chapter 7: Customer Journey Map: From Decision to Loyalty

Lecture 1: Customer Journey Map: From Decision to Loyalty

Chapter 8: Conclusion

Lecture 1: Conclusions

Instructors

Lorenzo Nava
Trainer specialised in youth and adult education

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Frequently Asked Questions

How long do I have access to the course materials?

You can view and review the lecture materials indefinitely, like an on-demand channel.

Can I take my courses with me wherever I go?

Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!