Account Based Marketing- B2B Marketing, Lead Generation

Account Based Marketing: B2B Marketing, Lead Generation, available at $59.99, has an average rating of 4.61, with 55 lectures, 3 quizzes, based on 177 reviews, and has 12782 subscribers.

You will learn about Account Based Marketing Account Base Marketing ABM Demand Generation Account Based Marketing Strategy This course is ideal for individuals who are B2B Marketers It is particularly useful for B2B Marketers.

Enroll now: Account Based Marketing: B2B Marketing, Lead Generation

Summary

Title: Account Based Marketing: B2B Marketing, Lead Generation

Price: $59.99

Average Rating: 4.61

Number of Lectures: 55

Number of Quizzes: 3

Number of Published Lectures: 55

Number of Published Quizzes: 3

Number of Curriculum Items: 58

Number of Published Curriculum Objects: 58

Original Price: $199.99

Quality Status: approved

Status: Live

What You Will Learn

Account Based Marketing

Account Base Marketing

ABM

Demand Generation

Account Based Marketing Strategy

Who Should Attend

B2B Marketers

Target Audiences

B2B Marketers

Attention B2B Marketers, Salespeople & Entrepreneurs!

Are you looking to generate short-term pipeline and revenue? Are you excited about the prospect of account-based marketing but don’t really know where to start? I’m going to show you, step-by-step, how to create account-based marketing campaigns to generate pipeline.

Learn how to:

Generate pipeline revenue and qualified leads quickly

Execute an ABM advertising campaign in LinkedIn

Generate millions of dollars in pipeline revenue (theoretically, no promises!)

Develop an account-based marketing strategy for content and email nurturing

Replicate the success of high-impact ABM direct mail campaigns

How to do account-based targeting and advertising through Twitter, Google, and Facebook

Build a targeted list used using various methods

Track performance using the latest ABM-style marketing funnels

Identify and leverage people who influence your target accounts

Integrate cold email and other tactics into your ABM campaigns

This course is primarily for business-to-business marketers who want to start executing an account-based marketing strategy to generate pipeline revenue. Entrepreneurs, product managers, salespeople, and business development managers may also benefit from this course.

This course includes real case studies, step-by-step instructions on building campaigns, some strategic frameworks in action, and advice from a veteran marketing executive.

I have 11 years of experience marketing for companies including Sony and a Google-backed startup. I also have an MBA in marketing from the Kellogg School of Management, taught college-level marketing, and published numerous marketing books. I am also a program advisor for a university MBA program.

Course Curriculum

Chapter 1: ABM at a high level

Lecture 1: High level framework

Lecture 2: Content funnel

Lecture 3: Lead nurturing mistake

Lecture 4: Reciprocity

Lecture 5: What Makes it Different

Lecture 6: ABM Funnel

Lecture 7: Key ABM Trigger Events

Chapter 2: ABM: start with LinkedIn Ads

Lecture 1: Linkedin advertising mistakes

Lecture 2: LinkedIn company/account targeting

Lecture 3: ABM campaign to target accounts

Lecture 4: Setting up the ABM campaign

Lecture 5: Setting up the ABM ad

Lecture 6: Finishing a conversation ad

Lecture 7: Measuring ad performance

Lecture 8: Persona level targeting

Lecture 9: Integrations

Lecture 10: 3 things worth testing

Chapter 3: ABM Direct Mail

Lecture 1: Direct mail overview

Lecture 2: Mailing list

Lecture 3: 3 considerations

Lecture 4: Direct mail execution

Lecture 5: Successful direct mail examples

Lecture 6: Direct mail case study

Chapter 4: Your list

Lecture 1: a

Lecture 2: b

Lecture 3: c

Lecture 4: d

Lecture 5: e

Lecture 6: f

Lecture 7: g

Chapter 5: Other ABM channels

Lecture 1: Influencer marketing for B2B ABM

Lecture 2: Sales Navigator

Lecture 3: Sales Navigator Walk-Through (Updated Interface)

Lecture 4: Facebook ad setup

Lecture 5: Facebook lead gen ad

Lecture 6: Twitter ads

Lecture 7: Account targeting with Google ads

Lecture 8: Content syndication & display ads

Chapter 6: Email & sales outreach

Lecture 1: 3-2-1 Strategy – Salesforce

Lecture 2: 3-2-1 Strategy HubSpot

Lecture 3: 3-2-1 Strategy Mailchimp

Lecture 4: CRM triggers

Lecture 5: Trigger example

Lecture 6: Don't require a work email

Lecture 7: Cold emails

Chapter 7: ABM content & persuasion

Lecture 1: ABM content marketing mistake & correction

Lecture 2: Changing people's minds

Lecture 3: Addressing objections 1

Lecture 4: Addressing objections 2

Lecture 5: Familiarity

Chapter 8: Sales enablement

Lecture 1: Introduction to sales enablement

Lecture 2: Internal education 1

Lecture 3: Internal education 2

Lecture 4: Customer facing content

Lecture 5: Operational improvement

Instructors

Dekker Fraser, MBA
Marketing Executive | Startups to Fortune 100 | Kellogg MBA

Jyra Galosmo
Teaching Assistant

Neelisha Singhal

Rating Distribution

1 stars: 4 votes

2 stars: 6 votes

3 stars: 25 votes

4 stars: 64 votes

5 stars: 78 votes

Frequently Asked Questions

How long do I have access to the course materials?

You can view and review the lecture materials indefinitely, like an on-demand channel.

Can I take my courses with me wherever I go?

Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!