Market Segmentation- For Both B2C and B2B Markets

Market Segmentation: For Both B2C and B2B Markets, available at $49.99, has an average rating of 4.4, with 15 lectures, 12 quizzes, based on 18 reviews, and has 2966 subscribers.

You will learn about The concept of market segmentation The different types of segmentation in consumer (B2C) markets The different types of segmentation in B2B markets The benefits of market segmentation The different strategies for implementing market segmentation The required criteria for successful market segmentation This course is ideal for individuals who are Business builders or Marketers or Entrepreneurs It is particularly useful for Business builders or Marketers or Entrepreneurs.

Enroll now: Market Segmentation: For Both B2C and B2B Markets

Summary

Title: Market Segmentation: For Both B2C and B2B Markets

Price: $49.99

Average Rating: 4.4

Number of Lectures: 15

Number of Quizzes: 12

Number of Published Lectures: 15

Number of Published Quizzes: 12

Number of Curriculum Items: 27

Number of Published Curriculum Objects: 27

Original Price: $39.99

Quality Status: approved

Status: Live

What You Will Learn

The concept of market segmentation

The different types of segmentation in consumer (B2C) markets

The different types of segmentation in B2B markets

The benefits of market segmentation

The different strategies for implementing market segmentation

The required criteria for successful market segmentation

Who Should Attend

Business builders

Marketers

Entrepreneurs

Target Audiences

Business builders

Marketers

Entrepreneurs

This course explains the concept of market segmentation and its benefits. Then it analyses the different types of market segmentation in business-to-consumer (B2C) markets and in business-to-business (B2B) markets. Finally, it analyses strategies for implementing segmentation and explains the required criteria for successful market segmentation.

Why should you segment your market?Market segmentation is all about dividing your general group of potential customers into sub-groups that share common attributes. Segmenting your market helps you gain a better understanding of your potential customer’s needs and wants. This understanding will enable you to tailor your marketing strategy to customer segments, most likely to buy your product or service.

Segmenting your market enables you to efficiently use your resources to develop a product and marketing strategy that accurately meets your customers’ needs. It also helps you identify your competitors’ actual strengths and weaknesses and spot new opportunities in the market.

The course examines all the different types of segmentation, like macro, micro, geographic, demographic, geodemographic, psychographic, behaviour and multivariable. It also examines the different types of strategies for targeting market segments, such as concentrated, differentiated and undifferentiated.

On completing the course, you will have a big picture understanding of market segmentation and what it involves, regardless of the type of company you own or work for.

Course Curriculum

Chapter 1: Introduction

Lecture 1: Introduction

Lecture 2: What is Market Segmentation?

Lecture 3: Join the Community and Give Feedback

Lecture 4: Benefits of Market Segmentation

Chapter 2: Business-to-Consumer (B2C) Market Segmentation

Lecture 1: Overview and Geographic Segmentation

Lecture 2: Demographic Segmentation

Lecture 3: Geodemographic Segmentation

Lecture 4: Psychographic Segmentation

Lecture 5: Behaviour Segmentation

Lecture 6: Multivariable Segmentation

Chapter 3: Business-to-Business (B2B) Market Segmentation

Lecture 1: Overview and Macro Segmentation

Lecture 2: Micro Segmentation

Chapter 4: Implementation of Segmentation

Lecture 1: Implementation of Segmentation

Lecture 2: Criteria for Successful Segmentation

Chapter 5: Conclusion

Lecture 1: Conclusion

Instructors

Ikenna Oyenta
Founder of Edifen | Marketing & Product Growth Manager

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3 stars: 2 votes

4 stars: 8 votes

5 stars: 8 votes

Frequently Asked Questions

How long do I have access to the course materials?

You can view and review the lecture materials indefinitely, like an on-demand channel.

Can I take my courses with me wherever I go?

Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!