What is zero-party data and how to use it in eCommerce

What is zero-party data and how to use it in eCommerce, available at Free, has an average rating of 4.15, with 5 lectures, 1 quizzes, based on 38 reviews, and has 1624 subscribers.

You will learn about Difference between third, first, and zero-party data Key zero-party data traits to use to your advantage Practical tools to effectively collect, manage, and action zero-party data Customers trends based on research This course is ideal for individuals who are All kind of marketers and eCommerce owners who whant to know how gather and use Customers preferences in the most ethical way. It is particularly useful for All kind of marketers and eCommerce owners who whant to know how gather and use Customers preferences in the most ethical way.

Enroll now: What is zero-party data and how to use it in eCommerce

Summary

Title: What is zero-party data and how to use it in eCommerce

Price: Free

Average Rating: 4.15

Number of Lectures: 5

Number of Quizzes: 1

Number of Published Lectures: 5

Number of Published Quizzes: 1

Number of Curriculum Items: 6

Number of Published Curriculum Objects: 6

Original Price: Free

Quality Status: approved

Status: Live

What You Will Learn

Difference between third, first, and zero-party data

Key zero-party data traits to use to your advantage

Practical tools to effectively collect, manage, and action zero-party data

Customers trends based on research

Who Should Attend

All kind of marketers and eCommerce owners who whant to know how gather and use Customers preferences in the most ethical way.

Target Audiences

All kind of marketers and eCommerce owners who whant to know how gather and use Customers preferences in the most ethical way.

Hi

During this course, you will learn about the most revolutionary concept in eCommerce since the introduction of cookies. It is called zero-party data. Technically, they are cookies. However, their function and applications are quite different from traditional ones.

In subsequent lessons, we will review the basic facts about cookies and outline how first and third-party cookies have been used in eCommerce. You will learn how eCommerce is changing and why a new tool is needed to meet the demands.

You will learn about the nature of third-party cookies and the weird relationship between customers and eCommerce businesses because of them.

Then, we will explain why first-party data is not so different from third-party data and the flaws they share. In the same lesson, we will introduce you to the revolutionary concept of zero-party data. You will learn what they are, how they work, and its advantages. In addition, you will see various examples of the kind of information that can be considered zero-party data.

Finally, we will introduce you to our new zero-party data focused Customer Data Platform. It is the first tool in the industry designed to collect, manage and make zero-party data actionable.

So, without further delay,

Let’s jump in!

Course Curriculum

Chapter 1: Introduction

Lecture 1: Introduction

Chapter 2: What are cookies?

Lecture 1: What are cookies?

Chapter 3: Zero Party Data. Why are they a revolution and not just another dataset type.

Lecture 1: Zero Party Data. why are they a revolution and not just another dataset type

Chapter 4: How to collect, manage, and make zero-party data actionable?

Lecture 1: How to collect, manage, and make zero-party data actionable?

Lecture 2: Solutions to gather Zero Party Data

Chapter 5: Exam

Instructors

SALESmanago CDP & Marketing Automation
Customer Data Platform

Rating Distribution

1 stars: 0 votes

2 stars: 4 votes

3 stars: 1 votes

4 stars: 8 votes

5 stars: 25 votes

Frequently Asked Questions

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