Technical SEO Course- Boost Your Web Site Performance Easily

Technical SEO Course: Boost Your Web Site Performance Easily, available at $44.99, has an average rating of 4.4, with 51 lectures, based on 21 reviews, and has 2051 subscribers.

You will learn about How to use free and paid tools to audit their web site for any technical issues that affect SEO How to identify indexing and crawling problems and how to deal with duplicate content. How to improve page speed by using Lighthouse and PageSpeed Insights. How to install google analytics and configure it to track conversions. How to use schema to improve their rankings and improve their click through rates. How to perform manual crawling checks and how to understand indexing priorities. This course is ideal for individuals who are Bloggers who need to be in control of the technical aspects of their web site or Small business owners need to fix important issues to improve their organic traffic or Beginner SEO professionals need to learn more about Technical SEO It is particularly useful for Bloggers who need to be in control of the technical aspects of their web site or Small business owners need to fix important issues to improve their organic traffic or Beginner SEO professionals need to learn more about Technical SEO.

Enroll now: Technical SEO Course: Boost Your Web Site Performance Easily

Summary

Title: Technical SEO Course: Boost Your Web Site Performance Easily

Price: $44.99

Average Rating: 4.4

Number of Lectures: 51

Number of Published Lectures: 51

Number of Curriculum Items: 51

Number of Published Curriculum Objects: 51

Original Price: $49.99

Quality Status: approved

Status: Live

What You Will Learn

How to use free and paid tools to audit their web site for any technical issues that affect SEO

How to identify indexing and crawling problems and how to deal with duplicate content.

How to improve page speed by using Lighthouse and PageSpeed Insights.

How to install google analytics and configure it to track conversions.

How to use schema to improve their rankings and improve their click through rates.

How to perform manual crawling checks and how to understand indexing priorities.

Who Should Attend

Bloggers who need to be in control of the technical aspects of their web site

Small business owners need to fix important issues to improve their organic traffic

Beginner SEO professionals need to learn more about Technical SEO

Target Audiences

Bloggers who need to be in control of the technical aspects of their web site

Small business owners need to fix important issues to improve their organic traffic

Beginner SEO professionals need to learn more about Technical SEO

Technical SEO is a crucial aspect of search engine optimization (SEO) that focuses on ensuring your website’s infrastructure and code are optimized for search engines. It encompasses a range of factors that affect how search engines crawl, index, and rank your website, ultimately influencing its visibility and organic traffic.

Key Areas of Technical SEO

1. URL Structure and Permalinks: Implement a logical and clear URL structure that reflects the content of each page. Employ descriptive and relevant permalinks to enhance search engine understanding.

2. Mobile Optimization: Ensure your website is responsive and displays seamlessly across various devices, including desktops, laptops, tablets, and smartphones. This caters to the increasing mobile-first approach of search engines.

3. Internal Linking: Create a robust internal linking strategy to connect relevant pages on your website. This helps search engines understand the hierarchy and relationships between pages, improving navigation and authority.

4. Sitemaps: Submit sitemaps to search engines to provide a comprehensive overview of your website’s content and structure. This guides crawlers efficiently through your site.

5. Page Loading Speed: Optimize page loading speed to enhance user experience and reduce bounce rates. Search engines favor websites with faster loading times.

6. Server Issues: Address any server-related issues that might hinder crawling or indexing. Ensure your server is reliable and responsive to search engine crawler requests.

7. Schema Markup: Implement Schema markup to provide structured data about your website’s content. This enhances search engine understanding and presentation in search results.

8. Title Tags and Meta Descriptions: Craft compelling and informative title tags and meta descriptions for each page. These elements influence search rankings and click-through rates.

9. Robots.txt File: Configure the robots.txt file to specify which pages search engines can access and which pages should be excluded. This controls crawling behavior.

10. HTTPS and SSL Certificates: Implement HTTPS and secure your website with valid SSL certificates. This boosts user trust and signals credibility to search engines.

Benefits of Technical SEO

Effective technical SEO plays a significant role in improving your website’s SEO performance, leading to several benefits:

1. Increased Search Rankings: Technical SEO optimization can boost your website’s rankings in search results, making it more visible and accessible to potential searchers.

2. Enhanced User Experience: A well-structured and optimized website provides a positive user experience, leading to lower bounce rates and increased engagement.

3. Improved Content Discoverability: Search engines can effectively crawl and index your website, making your content more discoverable to relevant users.

4. Enhanced Brand Reputation: Technical SEO contributes to a positive user experience and brand perception, strengthening your online presence.

Course Curriculum

Chapter 1: Tools For Technical SEO Audit

Lecture 1: What you will learn in this course

Lecture 2: Tools For Technical SEO Audit

Lecture 3: Page Speed Insights

Lecture 4: Google Search Console

Chapter 2: Technical SEO Audit Factors

Lecture 1: Manual Checks

Lecture 2: Screaming Frog Reports

Lecture 3: Core Web Vitals

Lecture 4: Robots.txt

Lecture 5: Duplicate Content

Lecture 6: Page Speed Insights

Lecture 7: Common Schema

Lecture 8: Javascript Usage

Lecture 9: Mobile SEO

Chapter 3: Google Analytics Reports

Lecture 1: What Is Google Analytics

Lecture 2: Google Analytics Set Up

Lecture 3: GA Audience Report

Lecture 4: GA Conversions Report

Lecture 5: GA Create An Audience From Segments

Lecture 6: GA Custom Audiences Report

Lecture 7: GA Engegement Report

Lecture 8: GA Events Report

Lecture 9: GA Landing Page Report

Lecture 10: GA Technology Report

Lecture 11: GA Traffic Acquisition Report

Lecture 12: GA User Acquisition Report

Lecture 13: GA Traffic Acquisition Report

Chapter 4: Technical SEO Audit With Screaming Frog Spider

Lecture 1: Screaming Frog Installation

Lecture 2: Identifying Issues With Screaming Frog Spider

Lecture 3: How To Include & Exclude Directories from Crawling

Lecture 4: Bulk Export

Lecture 5: Examining Inlinks

Lecture 6: Mixed Content

Lecture 7: Locating Slow Pages

Lecture 8: Learn How To Crawl A Sitemap

Lecture 9: Finding & Fixing Redirect Chains

Lecture 10: Finding Orphan Pages

Lecture 11: Cannonicalization Issues

Lecture 12: Auditing Page Titles

Lecture 13: Spell Check & Grammar

Lecture 14: Validation Errors & Warnings

Lecture 15: How To Find Non-Indexable Pages

Lecture 16: Missing HSTS Header

Lecture 17: Understanding Status Codes

Lecture 18: Unsafe Cross Origin Links.mp4

Lecture 19: Configuring The Robots.txt File

Lecture 20: How To Audit & Optimize Meta Descriptions

Lecture 21: How To Find Internal Redirects

Lecture 22: Dealing With Duplicate Content

Lecture 23: How To Create An XML Sitemap

Lecture 24: How To Crawl An XML Sitemap

Lecture 25: Missing Alt Tags

Instructors

Stefanos Anastasiadis
SEO Instructor At Udemy

Rating Distribution

1 stars: 0 votes

2 stars: 1 votes

3 stars: 2 votes

4 stars: 2 votes

5 stars: 16 votes

Frequently Asked Questions

How long do I have access to the course materials?

You can view and review the lecture materials indefinitely, like an on-demand channel.

Can I take my courses with me wherever I go?

Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!