Digital Marketing 101

Digital Marketing 101, available at $39.99, has an average rating of 4.53, with 15 lectures, based on 2266 reviews, and has 21136 subscribers.

You will learn about Digital Marketing Search Engine Optimization (SEO) Digital Marketing Strategy Content Marketing Email Marketing Social Media Marketing Point of Sale This course is ideal for individuals who are Business owners that want to grow or Working professionals that want to learn digital marketing or Entrepreneurs that want to do the digital marketing themselves It is particularly useful for Business owners that want to grow or Working professionals that want to learn digital marketing or Entrepreneurs that want to do the digital marketing themselves.

Enroll now: Digital Marketing 101

Summary

Title: Digital Marketing 101

Price: $39.99

Average Rating: 4.53

Number of Lectures: 15

Number of Published Lectures: 15

Number of Curriculum Items: 17

Number of Published Curriculum Objects: 17

Original Price: $19.99

Quality Status: approved

Status: Live

What You Will Learn

Digital Marketing

Search Engine Optimization (SEO)

Digital Marketing Strategy

Content Marketing

Email Marketing

Social Media Marketing

Point of Sale

Who Should Attend

Business owners that want to grow

Working professionals that want to learn digital marketing

Entrepreneurs that want to do the digital marketing themselves

Target Audiences

Business owners that want to grow

Working professionals that want to learn digital marketing

Entrepreneurs that want to do the digital marketing themselves

In this beginner’s course (11 Language Subtitles Available), you’ll learn how to generate more traffic to your businesses’s website, increase your ranking on Google, generate compelling content that will drive interest and sales, create social media posts that people will want to share, and learn how to keep customers coming back. This course is for business owners, entrepreneurs, and working professionals.

After you complete this introductory course, you’ll have the opportunity to dive deeper into each subject in specialized courses in the following areas: Search Engine Optimization (SEO), Email Marketing, Social Media Marketing, Content Marketing, and How to Build a Website.

This is the most popular Digital Marketing course taught in NYC. Since 2014, I have taught the material in this course to over 80,000 small business owners in person in downtown Manhattan. I have lectured at Baruch University, the General Assembly, and for New York City Business Solutions.

I have been helping business owners, entrepreneurs and Fortune 1,000 companies since 1995. As a former business owner and former Vice President of Digital Marketing at JPMorgan Chase, I have the experience and insight to help anyone succeed with digital marketing.

Learn from the most influential digital marketer in the industry and transform your business or career today.

I am proud to announce that subtitles are available for 11 languages in my course. In total, my courses have the potential to reach 5.2 billion people worldwide—that’s 65% of the world’s 8 billion population:

1. English is spoken by 1.2 billion people.

2. Mandarin Chinese is spoken by 1.1 billion people.

3. Hindi is spoken by 698 million people in India. Although many Chinese are picking up the language as trade between those two countries increase.

4. Spanish is spoken by 512 million people.

5. French is spoken by 284 million people.

6. Bengali is spoken by 265 million people mostly in Bangladesh and West Bengal.

7. Russian is spoken by 258 million people.

8. Portuguese is spoken by 234 million people in Brazil and Portugal.

9. Indonesian is spoken by 200 million people in Indonesia and some parts of Malaysia.

10. Urdu is spoken by 170 million people mostly in Pakistan although is also commonly spoken in norther India.

11. Japanese is spoken by 150 million people.

Course Curriculum

Chapter 1: Introduction to Digital Marketing

Lecture 1: Introduction to Digital Marketing

Lecture 2: The Hub & Spoke Model

Lecture 3: The Conversion Probability Matrix

Chapter 2: Search Engine Optimization (SEO)

Lecture 1: Search Ranking Factors

Lecture 2: Why People Search

Lecture 3: Identifying Keywords and Optimizing Your Website

Lecture 4: Broken Links

Lecture 5: Page Load Speed

Lecture 6: Sitemaps

Lecture 7: Backlink Building

Chapter 3: Content Marketing

Lecture 1: Repurposing Content

Lecture 2: How to Write Content that Your Customers want to Read

Chapter 4: Directories

Lecture 1: Increase Discoverability with Directories

Chapter 5: Social Media

Lecture 1: Facebook

Chapter 6: Improving the Customers' Shopping Experience

Lecture 1: Improving the Customer's Shopping Experience

Instructors

Steven Matt
Global Digital Marketer & Entrepreneur

Rating Distribution

1 stars: 12 votes

2 stars: 35 votes

3 stars: 274 votes

4 stars: 826 votes

5 stars: 1119 votes

Frequently Asked Questions

How long do I have access to the course materials?

You can view and review the lecture materials indefinitely, like an on-demand channel.

Can I take my courses with me wherever I go?

Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!