Content Marketing for B2B Enterprises

Content Marketing for B2B Enterprises, available at Free, has an average rating of 3.85, with 19 lectures, based on 2351 reviews, and has 42500 subscribers.

You will learn about Learn the fundamentals of an end-to-end content marketing process for B2B businesses Learn how to create interesting content and match content to offers that convert Learn how to find industry influencers and identify promotional opportunities Learn how to use various products to build the data you need to systematically improve This course is ideal for individuals who are Marketers interested in leveraging a content marketing strategy or SEO, social media, and PR professionals that are interested in leveraging content to drive their efforts or IT professionals interested in understanding the rationale of the content marketing process and that types of tools are needed It is particularly useful for Marketers interested in leveraging a content marketing strategy or SEO, social media, and PR professionals that are interested in leveraging content to drive their efforts or IT professionals interested in understanding the rationale of the content marketing process and that types of tools are needed.

Enroll now: Content Marketing for B2B Enterprises

Summary

Title: Content Marketing for B2B Enterprises

Price: Free

Average Rating: 3.85

Number of Lectures: 19

Number of Published Lectures: 19

Number of Curriculum Items: 19

Number of Published Curriculum Objects: 19

Original Price: Free

Quality Status: approved

Status: Live

What You Will Learn

Learn the fundamentals of an end-to-end content marketing process for B2B businesses

Learn how to create interesting content and match content to offers that convert

Learn how to find industry influencers and identify promotional opportunities

Learn how to use various products to build the data you need to systematically improve

Who Should Attend

Marketers interested in leveraging a content marketing strategy

SEO, social media, and PR professionals that are interested in leveraging content to drive their efforts

IT professionals interested in understanding the rationale of the content marketing process and that types of tools are needed

Target Audiences

Marketers interested in leveraging a content marketing strategy

SEO, social media, and PR professionals that are interested in leveraging content to drive their efforts

IT professionals interested in understanding the rationale of the content marketing process and that types of tools are needed

Interested in content marketing, particularly for B2B products?

In this course, we will go through the complete, 4-step content marketing process used by Audienti (formerly OMA) both with clients and in our own efforts to drive B2B lead generation efforts.

In this course, we’ll answer questions like:

How to get inside the mind of your market, and build content that really interests them, even it you’re in a boring industry

How to wire together blogs, offers, outreach, metrics and more to build a content marketing system that can systematically improve over time

What types of content to produce, and what channels to use to promote it

How to manage a content creation calendar, even if you’re not a journalist

How to find promotional channels and influencers that are interested in your content

How to tool your process for measurement

What products and services we use today to get results

The course is structured in 19 video lessons. Each will take around 5 minutes. The entire course clocks in around 35 minutes. So, if you have an hour, you can knock this out over lunch!

Once you’ve completed the course, check out other resources we’ve developed at Audienti’s content marketing resources area.

Course Curriculum

Chapter 1: Introduction

Lecture 1: What we will cover

Lecture 2: Why do content marketing?

Lecture 3: Our success with content marketing

Lecture 4: The 4 step content marketing process

Chapter 2: Creating interesting, relevant content

Lecture 1: Creating interesting, relevant content

Lecture 2: What kind of content should you produce?

Lecture 3: Building stackable content

Lecture 4: Managing content creation with Trello

Chapter 3: Publishing content for conversion

Lecture 1: Publishing content for conversions

Lecture 2: Matching content to offers

Lecture 3: Publishing, CRM & landing page tools

Chapter 4: Getting content in front of your audience

Lecture 1: Why you need to promote

Lecture 2: Getting your content in front of your audience

Lecture 3: Minimizing friction and maximizing natural ability to rank

Lecture 4: Discovering channels and influencers

Chapter 5: Learn and improving over time

Lecture 1: Learning and improving with metrics

Lecture 2: Metrics for each stage of the funnel

Lecture 3: Tooling for measurement

Chapter 6: Conclusions

Lecture 1: Conclusions

Instructors

William Flanagan
Growth hacking entrepreneur with 3+ successful ventures

Rating Distribution

1 stars: 41 votes

2 stars: 122 votes

3 stars: 560 votes

4 stars: 881 votes

5 stars: 747 votes

Frequently Asked Questions

How long do I have access to the course materials?

You can view and review the lecture materials indefinitely, like an on-demand channel.

Can I take my courses with me wherever I go?

Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!