Marketing Basics You Have to Know

Marketing Basics You Have to Know, available at $19.99, has an average rating of 3.8, with 24 lectures, 6 quizzes, based on 152 reviews, and has 12969 subscribers.

You will learn about Broad understanding of marketing theory Fundamentals of marketing mix SWOT analysis Overview of different pricing strategies Basics of market segmentation This course is ideal for individuals who are Anyone who is interested in marketing or Anyone who is pursuing a business-related career/study or Disclaimer: this course is not about digital marketing, thus you won't find any tutorials on Facebook Ads, Google Ads and others as such It is particularly useful for Anyone who is interested in marketing or Anyone who is pursuing a business-related career/study or Disclaimer: this course is not about digital marketing, thus you won't find any tutorials on Facebook Ads, Google Ads and others as such.

Enroll now: Marketing Basics You Have to Know

Summary

Title: Marketing Basics You Have to Know

Price: $19.99

Average Rating: 3.8

Number of Lectures: 24

Number of Quizzes: 6

Number of Published Lectures: 24

Number of Published Quizzes: 6

Number of Curriculum Items: 30

Number of Published Curriculum Objects: 30

Original Price: $22.99

Quality Status: approved

Status: Live

What You Will Learn

Broad understanding of marketing theory

Fundamentals of marketing mix

SWOT analysis

Overview of different pricing strategies

Basics of market segmentation

Who Should Attend

Anyone who is interested in marketing

Anyone who is pursuing a business-related career/study

Disclaimer: this course is not about digital marketing, thus you won't find any tutorials on Facebook Ads, Google Ads and others as such

Target Audiences

Anyone who is interested in marketing

Anyone who is pursuing a business-related career/study

Disclaimer: this course is not about digital marketing, thus you won't find any tutorials on Facebook Ads, Google Ads and others as such

Do you want to learn the fundamentals of marketing in just 1 hour?

I’m sure you know that marketing skills are highly demanded in today’s world. Regardless of your current occupation, understanding the basic theory behind marketing concepts will come in handy in almost every industry, sector or vertical.

Now that this very cliche introduction is out of the way, welcome to my the course “Marketing Basics You Have to Know”.

This course offers you a short and concise overview of the most prominent concepts in marketing. No long and boring lectures, only the necessities, presented in an accessible and visualised way with multiple real-life examples!

Here’s a snapshot of what you will learn in this course:

4PS of Marketing (aka Marketing Mix)

Brand positioning

Market segmentation

Market research frameworks (SWOT, Ansoff matrix, external forces etc.)

SMART goals framework

Pricing strategies

And more

My aim is to provide value at an accessible price point. Here’s what you pay for:

1 hour of video content(recorded in 1080p)

Short quizzesto test your knowledge

Lifetime access to all of the course materials (incl. FREE updates)

Certificate of completion

Needless to say, if you have any questions, issues or concerns – don’t hesitate to send me a message.

Pss… let me remind you, that there’s a 30-day money back guarantee – no hard feelings and no questions asked.

What have you got to lose? Give this course a shot!

Course Curriculum

Chapter 1: To begin with…

Lecture 1: Definition of Marketing & why marketing matters

Lecture 2: Basic marketing terms

Lecture 3: Market segmentation

Chapter 2: Marketing mix

Lecture 1: 4P’s marketing mix

Lecture 2: Products

Lecture 3: Pricing strategies

Lecture 4: Place

Lecture 5: Promotion

Chapter 3: Relationships with customers

Lecture 1: Bonus lecture: Consumer Psychology

Lecture 2: Personal selling tips and tricks

Lecture 3: Building relationships with customers

Chapter 4: Planning & Forecasting

Lecture 1: Marketing plan

Lecture 2: Bonus lecture: SMART goals

Lecture 3: Forecasting

Chapter 5: Marketing Research

Lecture 1: External environment

Lecture 2: SWOT Analysis

Lecture 3: Bonus lecture: Ansoff matrix

Lecture 4: Collecting Marketing Intelligence

Chapter 6: Branding& PR

Lecture 1: Branding

Lecture 2: Brand positioning

Lecture 3: PR activities

Chapter 7: Marketing budget

Lecture 1: Marketing budget

Chapter 8: Bonus lecture & Last words

Lecture 1: Ethical Issues in Marketing

Lecture 2: Last words for this course

Instructors

Andrei Cucleschin
A growth marketer with a growth mindset

Rating Distribution

1 stars: 2 votes

2 stars: 6 votes

3 stars: 33 votes

4 stars: 66 votes

5 stars: 45 votes

Frequently Asked Questions

How long do I have access to the course materials?

You can view and review the lecture materials indefinitely, like an on-demand channel.

Can I take my courses with me wherever I go?

Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!