Public Relations for Startups - Dekker Fraser

Public Relations for Startups | Dekker Fraser, available at $64.99, has an average rating of 4.86, with 80 lectures, 15 quizzes, based on 202 reviews, and has 18876 subscribers.

You will learn about PR Public Relations Media Relations Startup Marketing PR for Startups Public Relations for Startups Media Relations for Startups This course is ideal for individuals who are Startup Marketers or Startup Founders or Startup CEOs or Startup Marketing Managers or Marketing Agencies or Marketing Consultants It is particularly useful for Startup Marketers or Startup Founders or Startup CEOs or Startup Marketing Managers or Marketing Agencies or Marketing Consultants.

Enroll now: Public Relations for Startups | Dekker Fraser

Summary

Title: Public Relations for Startups | Dekker Fraser

Price: $64.99

Average Rating: 4.86

Number of Lectures: 80

Number of Quizzes: 15

Number of Published Lectures: 80

Number of Published Quizzes: 15

Number of Curriculum Items: 95

Number of Published Curriculum Objects: 95

Original Price: $199.99

Quality Status: approved

Status: Live

What You Will Learn

PR

Public Relations

Media Relations

Startup Marketing

PR for Startups

Public Relations for Startups

Media Relations for Startups

Who Should Attend

Startup Marketers

Startup Founders

Startup CEOs

Startup Marketing Managers

Marketing Agencies

Marketing Consultants

Target Audiences

Startup Marketers

Startup Founders

Startup CEOs

Startup Marketing Managers

Marketing Agencies

Marketing Consultants

Learn practical public relations (PR) for startups in this new course from renowned instructor Dekker Fraser, MBA.

Key Public Relations Learnings:

How one company generated $1M after only 12 days in business, using a PR-focused marketing strategy

Dekker’s “3S Formula” for Startup PR: Soliciting, Storytelling & Scaling

How to tons of media attention and virality with minimal budget

PR crisis communication

Winning awards to drive sales

Creative, unconventional approaches for PR virality

How to leverage the advantages startups have over large companies to garner public relations attention

Real case studies and tutorials that demonstrate my success with public relations

Growth hacks such as advertising and direct mail pitches to journalists

Powering search engine optimization (SEO) with public relations

Piggybacking off bigger brands to garner media attention

Podcast marketing

Influencer marketing

Building and automating media outreach lists

Researching media outlets and journalists

Using the latest tools such as Sparktoro, Lemlist, LeadEnforce, and LinkedIn to maximize PR

Writing a press release

Leveraging stories for maximum reach

The types of stories and story angles to write

How to interview

Journalist relationships and pitching

Public relations content creation and thought leadership

Influencer relations

Scaling your PR campaigns

Real examples of effective public relations for product launches, personal branding, awareness marketing & more!

Dekker was the head of marketing for a Google accelerator startup where he growth hacking using modern public relations tactics. He also worked with some of the top public relations managers in the world at companies such as Sony PlayStation. He worked at a Google Ventures backed startup in Silicon Valley and has consulted with countless startups at various stages of growth.

Dekker received his MBA from the #1 ranked business school for marketing, Philip Kotler’s Kellogg School of Management. He also studied at Northwestern’s Medill School of Journalism and received leadership training from Columbia Business School.

Course Curriculum

Chapter 1: Introduction

Lecture 1: Introduction

Lecture 2: Virality

Lecture 3: Soliciting for Public Relations 1

Lecture 4: Soliciting for Public Relations 2

Lecture 5: Easy Public Relations Pitch – HARO

Lecture 6: Pay Journalists Directly

Lecture 7: $1M in 12 Days: Case Study

Lecture 8: Concept Cars

Chapter 2: LinkedIn Taplio Tutorial

Lecture 1: Taplio 1

Lecture 2: Taplio 2

Lecture 3: Taplio 3

Lecture 4: Taplio 4

Lecture 5: Taplio Slides

Chapter 3: Virality and Word of Mouth

Lecture 1: Word of Mouth (McKinsey & Company)

Lecture 2: Understanding Word of Mouth 1

Lecture 3: Understanding Word of Mouth 2

Chapter 4: Cold Email Outreach

Lecture 1: LinkedIn Sales Navigator & Outreach

Lecture 2: Introduction to Digital Marketing with Cold Emails

Lecture 3: Cold Email Marketing Tip #1

Lecture 4: Cold Email Marketing Tip #2

Lecture 5: Cold Email Marketing Tip #3

Lecture 6: GDPR & Cold Email Marketing Compliance

Lecture 7: Cold Email Marketing Tip #4

Lecture 8: Cold Email Marketing Tip #5

Lecture 9: Cold Email Marketing Tip #6

Lecture 10: Cold Email Marketing Tip #6 Explained

Lecture 11: SAMPLE EMAIL MARKETING

Lecture 12: Cold Email Marketing that Worked on Me!

Lecture 13: Case Study on Email Marketing

Lecture 14: Measuring Success of Email Marketing

Lecture 15: BDR Email Marketing Advice

Lecture 16: New Email + Warming It Up

Lecture 17: Deliverability Checklist for Email Marketing

Lecture 18: Data-Driven Cold Email Marketing Insights

Lecture 19: Bounce Rate

Chapter 5: Soliciting

Lecture 1: TEMPLATE to pitch bloggers/journalists.

Lecture 2: Perfect Pitch (Based on Science)

Lecture 3: How to Get on Podcasts

Lecture 4: Getting Published in Major Publications

Lecture 5: Startup PR Case Study: Luggage

Lecture 6: Easiest Way to Get Published (HARO – Help a Reporter Out)

Lecture 7: 15 HARO Rules

Lecture 8: Sample Haro Pitch

Lecture 9: HARO PR Pitch Templates from DigiGrow

Lecture 10: SparkToro

Chapter 6: Storytelling

Lecture 1: PR Storytelling 1

Lecture 2: Case Study: Peace by Chocolate

Lecture 3: PR Storytelling 2

Lecture 4: PR Storytelling 3

Lecture 5: PR Storytelling 4

Lecture 6: Public Relations Storytelling Examples

Lecture 7: Dramatization Examples

Lecture 8: PR Crisis Management

Lecture 9: Advice from the YouTube Formula

Lecture 10: Gong Example

Lecture 11: My #1 Piece of Advice for PR & Event Content

Lecture 12: Personal Branding Public Relations

Lecture 13: Public Relations Examples (Storytelling)

Lecture 14: Building a Story Brand

Lecture 15: Profiting from PR Surprise

Chapter 7: Scaling

Lecture 1: PR Tips from Ryan Holiday

Lecture 2: Unconventional PR 1

Lecture 3: Unconventional PR 2

Lecture 4: Scaling Public Relations 1

Lecture 5: Scaling Public Relations2

Lecture 6: Udemy's PR

Lecture 7: PR Stunt Case Study: Ikea

Lecture 8: How to Become Famous in 2 Months

Chapter 8: PR Lessons from Stop Chasing Influencers

Lecture 1: Influencer lessons from "Stop Chasing Influencers" – Part 1

Lecture 2: Influencer lessons from "Stop Chasing Influencers" – Part 2

Chapter 9: Your Outreach List

Lecture 1: The Best Approach

Lecture 2: Finding or Buying a List

Lecture 3: Rent a List

Lecture 4: Compile or Build a List

Lecture 5: Build a List from Scratch (continued)

Lecture 6: Your List- Conclusion

Instructors

Dekker Fraser, MBA
Marketing Executive | Startups to Fortune 100 | Kellogg MBA

Jyra Galosmo
Teaching Assistant

Neelisha Singhal

Rating Distribution

1 stars: 0 votes

2 stars: 0 votes

3 stars: 8 votes

4 stars: 58 votes

5 stars: 136 votes

Frequently Asked Questions

How long do I have access to the course materials?

You can view and review the lecture materials indefinitely, like an on-demand channel.

Can I take my courses with me wherever I go?

Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!