The Complete Guide to Sponsorship Marketing

The Complete Guide to Sponsorship Marketing, available at $54.99, has an average rating of 4.2, with 25 lectures, 5 quizzes, based on 74 reviews, and has 674 subscribers.

You will learn about Understand the many types and branches of sponsorship, from corporate to influencers Learn how Sponsorships are created, scheduled, measured and analysed Learn how to plan, strategise and deploy specific sponsorship tactics How to utilise sponsorships not only offline but also online Become an expert in sponsorship campaigns, running them from start to finish Advanced tracking and attribution techniques …And plenty of up to date examples! This course is ideal for individuals who are New to Sponsorships or Looking to set up an Sponsorship Marketing channel in your own business or Looking to improve your existing knowledge or Looking to enhance your Sponsorship Marketing skills It is particularly useful for New to Sponsorships or Looking to set up an Sponsorship Marketing channel in your own business or Looking to improve your existing knowledge or Looking to enhance your Sponsorship Marketing skills.

Enroll now: The Complete Guide to Sponsorship Marketing

Summary

Title: The Complete Guide to Sponsorship Marketing

Price: $54.99

Average Rating: 4.2

Number of Lectures: 25

Number of Quizzes: 5

Number of Published Lectures: 25

Number of Published Quizzes: 5

Number of Curriculum Items: 30

Number of Published Curriculum Objects: 30

Original Price: $24.99

Quality Status: approved

Status: Live

What You Will Learn

Understand the many types and branches of sponsorship, from corporate to influencers

Learn how Sponsorships are created, scheduled, measured and analysed

Learn how to plan, strategise and deploy specific sponsorship tactics

How to utilise sponsorships not only offline but also online

Become an expert in sponsorship campaigns, running them from start to finish

Advanced tracking and attribution techniques

…And plenty of up to date examples!

Who Should Attend

New to Sponsorships

Looking to set up an Sponsorship Marketing channel in your own business

Looking to improve your existing knowledge

Looking to enhance your Sponsorship Marketing skills

Target Audiences

New to Sponsorships

Looking to set up an Sponsorship Marketing channel in your own business

Looking to improve your existing knowledge

Looking to enhance your Sponsorship Marketing skills

Are you just starting out with Sponsorships? Or perhaps looking to improve your existing Sponsorship campaigns? Perhaps you are looking to become an all-round marketing expert and wish to tie your performance marketing knowledge with branding and sponsorships?  

Then this is the course for you!

Many marketers who are focusing on digital marketing skills are forgetting some of the core marketing techniques that still exist in abundance, and one of those is Sponsorships. Sponsorships are mastered by some of the biggest brands out there; Pepsi, Emirates, M&S & Samsung. It’s vital that budding marketers grasp this topic and ensure they tie it into their wider marketing mix to achieve their multi-attributed marketing objectives.

What’s more, Sponsorships have evolved. No longer is it simply a logo on a billboard. Sponsorships have now moved online and they’ve become trackable. Marketers are forgetting this fact, and this course aims to teach you not only traditional offline sponsorship methods, but the advancing online options too.

In this course I aim to teach you everything there is to know about Sponsorships:

Understand the many types and branches of sponsorship, from corporate to influencers

Learn how Sponsorships are created, scheduled, measured and analysed

Learn how to plan, strategise and deploy specific sponsorship tactics

How to utilise sponsorships not only offline but also online

Become an expert in sponsorship campaigns, running them from start to finish

Advanced tracking and attribution techniques

And plenty of up to date examples.

To truly become an all-round marketer one needs to understand the techniques of Sponsorship Marketing

About the instructor:

Partnercademy (follow us on LinkedIn) is the largest FREE resource hub for Partnerships & Affiliate professionals to learn and upskill. We’ll turn you into a Partnerships expert with our FREE resources, expert courses, and bespoke 1-to-1 Q&A sessions.

Partnercademy’s courses now have over 10,000+ students with 500+ positive reviews. Some are even rated in the top 5% of all Udemy courses!

Our aim is to turn you all into experts!

Course Curriculum

Chapter 1: Introduction to this course

Lecture 1: Welcome to this course

Lecture 2: Introduction to The Complete Guide to Sponsorship Marketing course

Lecture 3: What is Partnercademy?

Chapter 2: Fundamentals of Sponsorship Marketing

Lecture 1: Understanding all types of Sponsorships

Lecture 2: Examples of Sponsorships & why we focus on Branding

Chapter 3: The 4P's of Sponsorship – Proposition, Partners, Planning & Pricing

Lecture 1: Proposition – who and where are my audience?

Lecture 2: Partners – finding Sponsorships & who is right for us?

Lecture 3: Planning – key campaign decisions

Lecture 4: Pricing – how much should you pay for Sponsorships?

Lecture 5: Top 10 Sponsorship Campaigns

Chapter 4: Negotiations, Assets & Arranging Sponsorships

Lecture 1: Working with agencies & negotiating packages

Lecture 2: Scheduling assets across multiple campaigns

Lecture 3: Sponsorship Contract Template Examples

Chapter 5: Advanced Sponsorship – Tactics & Strategy

Lecture 1: Key tactics across different types of Sponsorships

Lecture 2: Various strategic approaches

Chapter 6: Attribution and Tracking your Sponsorships

Lecture 1: Understanding tracking methods – Traditional to Online

Lecture 2: Attribution & Post Campaign Analysis

Lecture 3: Understanding Marketing Attribution

Chapter 7: Evolution & Future of Sponsorships

Lecture 1: New opportunities to capitalise on

Lecture 2: What the future holds

Lecture 3: My Top 4 Predictions

Chapter 8: Tips & Advice from a Professional Marketer

Lecture 1: My Top 4 Tips for Sponsorship Marketing

Lecture 2: My 8 Key Takeaways from this Course

Lecture 3: Glossary

Lecture 4: Disclaimer

Instructors

Partnercademy +
We'll turn you into a Partnerships expert!

Rating Distribution

1 stars: 1 votes

2 stars: 2 votes

3 stars: 13 votes

4 stars: 29 votes

5 stars: 29 votes

Frequently Asked Questions

How long do I have access to the course materials?

You can view and review the lecture materials indefinitely, like an on-demand channel.

Can I take my courses with me wherever I go?

Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!