Mastering Marketing Psychology for Conversion Optimisation

Mastering Marketing Psychology for Conversion Optimisation, available at $19.99, with 56 lectures, and has 4 subscribers.

You will learn about Learn cutting-edge marketing psychology with one of the most awarded digital marketing agencies within the UK From fear, reciprocity and diminished sensitivity, to obedience, learn to leverage 40+ human biases to influence the behaviour of your audience online Learn how to use consumer psychology to drive more sales, engagement and loyalty Become part of the Top 1% Marketers who go beyond just "clicking buttons": learn the science underlying the use of tools and conversion optimisation actions This course is ideal for individuals who are Any marketer looking to be at the top of their profession, as practiced within a multi London based Digital Growth Agency It is particularly useful for Any marketer looking to be at the top of their profession, as practiced within a multi London based Digital Growth Agency.

Enroll now: Mastering Marketing Psychology for Conversion Optimisation

Summary

Title: Mastering Marketing Psychology for Conversion Optimisation

Price: $19.99

Number of Lectures: 56

Number of Published Lectures: 56

Number of Curriculum Items: 56

Number of Published Curriculum Objects: 56

Original Price: ￡44.99

Quality Status: approved

Status: Live

What You Will Learn

Learn cutting-edge marketing psychology with one of the most awarded digital marketing agencies within the UK

From fear, reciprocity and diminished sensitivity, to obedience, learn to leverage 40+ human biases to influence the behaviour of your audience online

Learn how to use consumer psychology to drive more sales, engagement and loyalty

Become part of the Top 1% Marketers who go beyond just "clicking buttons": learn the science underlying the use of tools and conversion optimisation actions

Who Should Attend

Any marketer looking to be at the top of their profession, as practiced within a multi London based Digital Growth Agency

Target Audiences

Any marketer looking to be at the top of their profession, as practiced within a multi London based Digital Growth Agency

Unlock the power of 40+ human biases, drawing from extensive research, experiments, and neuropsychology studies. From cognitive dissonance & confirmation bias to availability bias and obedience to authority, dive deep into the psychology that drives consumer behavior.

Why take this course?

Crafted for forward-thinking, driven marketers, this course unlocks the power of 40+ human biases, drawing from extensive research, experiments, and neuropsychology studies. From the Zeigarnik & endowment effects to the illusion of willpower, we dive deep into the psychology that drives consumer behavior. With insights into these cutting-edge psychological principles, you’ll not only gain the knowledge to sell more, but also create more meaningful connections with your customers. Join us on this transformative journey to become a master of marketing psychology.

What will You Learn?

You’ll delve into the cutting-edge world of human decision-making. Explore the impact of powerful heuristics like fear, cognitive dissonance, and classical conditioning, while uncovering the subtleties of biases such as halo effects and familiarity. With insights from 40+ human biases and extensive research, you’ll learn to decode the unconscious choices people make. Discover how to harness this knowledge as a marketer to sell more effectively, connecting with your audience on a deeper level and staying at the forefront of consumer psychology in the ever-evolving digital landscape.

Your Instructor

Constantin is the multi-award winning Chief Digital Officer @ Pufferr. With an impressive academic background, Constantin holds not one, but three Master’s degrees, showcasing his dedication to continuous learning and mastery of diverse fields. His expertise extends beyond traditional realms as he also boasts a Diploma in VR & Game Development. Constantin’s commitment to staying at the forefront of the digital landscape is exemplified by his completion of the prestigious Disruptive Digital Marketing Program at the University of Oxford.

Learn digital marketing with one of the most awarded digital marketers in the UK!

Some of the 50+ awards and nominations we have won as a team at Puffer include the UKBA Award for Best Marketing Agency, The UKB&I Award for Best Family Business, 4 Drum Awards, Global Digital Awards for Best Biddable Campaign, Best Website Project at UK Digital Awards, and many more.

I am confident that at the end of this course, you will become a better marketer than 99% of marketers out there.

Course Curriculum

Chapter 1: Attributing free will to humans is not an ethical judgement (Yuval Noah Harari)

Lecture 1: The Consciousness Illusion: Two Systems of Decision Making

Lecture 2: The Purple Cow

Lecture 3: First Impressions Matter (Confirmation bias)

Lecture 4: …but what you remember first matters too (Availability Bias)

Lecture 5: …and don't forget the last impressions, either

Lecture 6: Relevant beats cool (The Hallo Effect)

Lecture 7: It's All About the Feelings (The Mood heuristic)

Lecture 8: Power of feelings: a case study in Fear

Lecture 9: Reciprocity and…inverted reciprocity

Lecture 10: The world gets faster: a feeling of impatience

Lecture 11: Monkey see, monkey do (Emotional Contagion)

Lecture 12: Copy and feelings

Lecture 13: Images and feelings

Lecture 14: Video and feelings

Lecture 15: Sound and feelings

Lecture 16: Familiarity and feelings (The Familiarity Principle)

Lecture 17: Not everyone sees Red (Impact of Colour)

Lecture 18: To conclude…

Lecture 19: Beware the large incentive trap…

Lecture 20: …but don't be afraid of using Free

Lecture 21: The Power of (Wrong) Associations

Lecture 22: Everything is relative (The Relativity Principle)

Lecture 23: Probabilities suck…

Lecture 24: Give people a reason…any reason

Lecture 25: The tick that makes the difference…

Lecture 26: And…ask them a question

Lecture 27: Don't invite them in your bed on the first date (The Ascending Model)

Lecture 28: But when you get them in your bed…don't spoil it all (Classical Conditioning)

Lecture 29: The surprising effects of Scarcity

Lecture 30: The Myth of "Less is More" (The "Sources of Power" Paradox)

Lecture 31: Monkey do, Monkey believe…(The Endowment Effect)

Lecture 32: The White Bear Challenge…

Lecture 33: Launch to the Moon (The Power of Expectations)

Lecture 34: The Long Tail

Chapter 2: Growing Social

Lecture 1: The Power Of (Perceived) Similarity

Lecture 2: The 3 Degrees of Influence Principle

Lecture 3: Empathy and Adverse Experience traps

Lecture 4: Obedience to Authority (a Disturbing Experiment)

Lecture 5: In conclusion…

Chapter 3: Reviews matter…in ways you may not imagine

Lecture 1: Follow the Herd? (Some Interesting experiments)

Lecture 2: An (un)conscious proces

Lecture 3: The Funny (and Powerful) effect of Anchoring

Lecture 4: The Primacy Effect

Chapter 4: There is Hope for OK products too

Lecture 1: An interesting fMRI Study…

Lecture 2: The Sunk Cost Fallacy

Lecture 3: The Zeigarnik Effect

Chapter 5: Money Counts…just not in the way you may think

Lecture 1: The Contrast Effect

Lecture 2: Side by side

Lecture 3: Door in the face

Lecture 4: Diminishing sensitivity

Lecture 5: Who's paying?

Lecture 6: Social values pay off…literally

Chapter 6: Make them work for it…and time it well

Lecture 1: Joining Marines and Special forces

Lecture 2: The Illusion of Willpower

Lecture 3: A disturbing experiment

Chapter 7: Final Thoughts

Lecture 1: Final Thoughts

Instructors

Constantin Singureanu
Chief Digital Officer @Pufferr

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Frequently Asked Questions

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