Marketing Plan- Systematic Business Transformation

Marketing Plan: Systematic Business Transformation, available at $19.99, has an average rating of 4.56, with 17 lectures, 3 quizzes, based on 9 reviews, and has 839 subscribers.

You will learn about In this course, you will learn how businesses create value for customers. Fundamentals of Marketing Management and the problem solving technique. Case studies on market giants Brand Loyalty Brand Value How to make customer aware with the products listed Marketing Strategy Push and Pull strategy of Marketing Targeting Segmentation and Positioning Strategy. Search Engine Optimization (SEO) This course is ideal for individuals who are MBA or Data Science or Human Resource or Operation or Supply chain or logistics or law or art or analytics or finance or project management or engineer or IT and systems It is particularly useful for MBA or Data Science or Human Resource or Operation or Supply chain or logistics or law or art or analytics or finance or project management or engineer or IT and systems.

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Summary

Title: Marketing Plan: Systematic Business Transformation

Price: $19.99

Average Rating: 4.56

Number of Lectures: 17

Number of Quizzes: 3

Number of Published Lectures: 17

Number of Published Quizzes: 3

Number of Curriculum Items: 20

Number of Published Curriculum Objects: 20

Original Price: ?1,999

Quality Status: approved

Status: Live

What You Will Learn

In this course, you will learn how businesses create value for customers.

Fundamentals of Marketing Management and the problem solving technique.

Case studies on market giants

Brand Loyalty

Brand Value

How to make customer aware with the products listed

Marketing Strategy

Push and Pull strategy of Marketing

Targeting Segmentation and Positioning Strategy.

Search Engine Optimization (SEO)

Who Should Attend

MBA

Data Science

Human Resource

Operation

Supply chain

logistics

law

art

analytics

finance

project management

engineer

IT and systems

Target Audiences

MBA

Data Science

Human Resource

Operation

Supply chain

logistics

law

art

analytics

finance

project management

engineer

IT and systems

According to Philip Kotler, “Marketing management is the analysis, planning, implementation and control of programs designed to bring about desired exchanges with target markets for the purpose of achieving organizational objectives.

It relies heavily on designing the organizations offering in terms of the target market’s needs and desires and using effective pricing, communication, and distribution to inform, motivate and service the market.” Marketing management is concerned with the chalking out of a definite program, after careful analysis and forecasting of the market situations and the ultimate execution of these plans to achieve the objectives of the organization.

Further, their sales plan to a greater extent rest upon the requirements and motives of the consumers in the market. To achieve this objective, the organization has to pay heed to the right pricing, effective advertising and sales promotion, distribution, and stimulating the consumers through the best services.

To sum up, marketing management may be defined as the process of management of marketing
programmes for accomplishing organisational goals and objectives. It involves planning, implementation, and control of marketing programmes or campaigns.

The only way people become aware of a product, service, or idea is if it’s marketed well. A marketing manager builds that awareness by developing and executing marketing strategies to meet consumer needs — and maximize profits. Working in industries as varied as advertising, hospitality, healthcare, finance, technology, retail, and education, marketing managers are integral to a company’s success. They manage internal teams, craft (or oversee) promotional messaging and products, and work to publish or distribute them to the public via media, advertising, and social media. Depending on the size of the company, they may be one of many marketing managers, specializing in a group of products or services, or a specific area of execution.

Search engine optimization is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. SEO targets unpaid traffic rather than direct traffic or paid traffic

Digital marketing is the act of promoting and selling products and services by leveraging online marketing tactics such as social media marketing, search marketing, and email marketing. When you get down to it, digital marketing is simply marketing.

In this course, you will learn how businesses create value for customers. We will examine the process by which Marketing builds on a thorough understanding of buyer behaviour to create value. You will learn the major elements of the marketing mix – product policy, channels of distribution, communication, and pricing – and see how they fit within different analytical frameworks that are useful to managers. This will enhance your understanding of how marketing works in the business world.

Upon successful completion of this course, you will be able to: ? Define marketing and describe how marketing creates value ? Describe the elements of the marketing mix ? Explain how these elements interact to create value for consumers ? Use different analytical frameworks to examine how managers solve business problems ? Evaluate brand extensions ? Develop a marketing Plan proposal

Course Curriculum

Chapter 1: Introduction of Marketing Management Part A

Lecture 1: Fundamentals Of Marketing Management

Lecture 2: What is Marketed?and Core Concepts of Marketing.

Lecture 3: Marketing Myopia,4P's and 4A's

Lecture 4: S.W.O.T Analysis

Lecture 5: Marketing Environment(Micro&Macro) and PESTEL Analysis

Lecture 6: Market Demands and their Types

Lecture 7: Case Study (Oreo)

Chapter 2: Market Pricing , Strategies discounts and Allowances Part -B

Lecture 1: Overview of Market Pricing

Lecture 2: More Concept Of Pricing

Lecture 3: Offering and Managing Product Cost and Demands

Lecture 4: Discount and Allowances

Lecture 5: Case Study (Kellogg's)

Chapter 3: Through Product Development and Product Life Cycle Part C

Lecture 1: Brief of New Product Development and Its Process

Lecture 2: Understanding the Price and Process of Price setting

Lecture 3: Packaging and Labelling

Lecture 4: Product Life Cycle

Lecture 5: Case Study (Nivea)

Instructors

Kumar Anand
Market Analyst and Researcher

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4 stars: 2 votes

5 stars: 6 votes

Frequently Asked Questions

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