Agile Marketing Training

Agile Marketing Training, available at $19.99, has an average rating of 3.7, with 38 lectures, based on 120 reviews, and has 2762 subscribers.

You will learn about Learn how to work smarter and not harder in order to get marketing strategy executed quicker. How to visualise your marketing strategy planning and execution. Gain an understanding of Agile frameworks and learn about Scrum planning meetings and collaboration events. You will help individuals and the entire marketing team improve performance and overall outcomes. How to visualise your marketing execution details to scale marketing effectiveness. See who is doing what and potential delays and blockers to task execution. Ability to adapt marketing strategy planning and execution to changing priorities and requirements. Learn how to create collaborative and efficient work culture to reduce waste from a time and budget perspective. Improve your core marketing processes to help hit deadlines sooner. This course is ideal for individuals who are Marketing Leaders, managers and their In-house marketing teams or Marketing Operations and Project Managers or Agency Marketing Agencies or Agile practitioners (Scrum Master & Agile Coaches) looking to help implement Agile in the context of marketing teams. Due to lack of marketing background. It is particularly useful for Marketing Leaders, managers and their In-house marketing teams or Marketing Operations and Project Managers or Agency Marketing Agencies or Agile practitioners (Scrum Master & Agile Coaches) looking to help implement Agile in the context of marketing teams. Due to lack of marketing background.

Enroll now: Agile Marketing Training

Summary

Title: Agile Marketing Training

Price: $19.99

Average Rating: 3.7

Number of Lectures: 38

Number of Published Lectures: 30

Number of Curriculum Items: 38

Number of Published Curriculum Objects: 30

Original Price: ￡19.99

Quality Status: approved

Status: Live

What You Will Learn

Learn how to work smarter and not harder in order to get marketing strategy executed quicker.

How to visualise your marketing strategy planning and execution.

Gain an understanding of Agile frameworks and learn about Scrum planning meetings and collaboration events. You will help individuals and the entire marketing team improve performance and overall outcomes.

How to visualise your marketing execution details to scale marketing effectiveness. See who is doing what and potential delays and blockers to task execution.

Ability to adapt marketing strategy planning and execution to changing priorities and requirements.

Learn how to create collaborative and efficient work culture to reduce waste from a time and budget perspective.

Improve your core marketing processes to help hit deadlines sooner.

Who Should Attend

Marketing Leaders, managers and their In-house marketing teams

Marketing Operations and Project Managers

Agency Marketing Agencies

Agile practitioners (Scrum Master & Agile Coaches) looking to help implement Agile in the context of marketing teams. Due to lack of marketing background.

Target Audiences

Marketing Leaders, managers and their In-house marketing teams

Marketing Operations and Project Managers

Agency Marketing Agencies

Agile practitioners (Scrum Master & Agile Coaches) looking to help implement Agile in the context of marketing teams. Due to lack of marketing background.

This Agile marketing training will help you understand that Agile marketing is not just about using Scrum or Kanban, it is a customer-centric approach to strategic planning and execution. You will learn how to avoid mistakes and how to adapt Scrum and Kanban to the context of marketing. Learning from or hiring a Scrum Master or Agile coach without marketing background is often a recipe for disaster due to their lack of subject matter expertise in marketing. In my experience, the application of Scrum and Kanban in its pure form does not work for marketing due to differences in structure, operating models and output. This course will help you understand how to iterate your ways of working through adaptive planning in order to achieve value-adding business outcomes. You will get familiar with the tools that can help you improve the teamwork and overall performance of your marketing teams in order to accelerate growth and deliver value to the sales and other functional areas of your business.

Case studies will continuously be added to the training course to show you some approaches to practicing Agile marketing. The current case study focuses on the context of individual marketers, small vs large marketing teams, and working with agencies. You will also have email access to the Agile marketing coach and trainer, who will be happy to answer your questions in order to support your adoption of Agile marketing processes within your business.

The move from rigid to flexible and adaptive ways of working requires a mindset shift that incorporates an understanding of the ‘what’ and ’why’ behind Agile marketing. Marketing teams in all sectors and levels must strive to overcome the negative perception from other stakeholders by becoming more accountable for their results and impact on the overall business growth. This will only be possible if and when the marketing teams put their house in order from a strategy, people and process perspective. The values and principles of Agile marketing provide the necessary structures and practices that can help marketing teams focus on growth marketing through iterative strategy planning and execution.

A certificate of completion is emailed to you after the completion of this Agile Marketing training course.

Start your Agile marketing journey with this crash course. Marketing operations often exist in a rigid and siloed structure, which makes campaign execution slow and less responsive to customer expectations. Marketing technology is evolving at pace, but marketing management is still stuck in the pre-internet era.

This on-demand Agile marketing training video course will teach you how to evolve your marketing operations to increase task completion, whilst aligning outputs to ROI-focused marketing outcomes.

Femi Olajiga is a qualified marketing professional with a Master’s Degree in Marketing and a wealth of practical experience of working within Agile marketing teams, as well as consulting with senior teams for some of the largest brands across industries. You will learn from practical and relevant case studies of Agile marketing implementation in both in-house and agency teams within small, large and globally distributed marketing teams.

Course Curriculum:

The History of Agile

Agile Values

Agile Principles

What is Agile Marketing?

Agile Marketing Adoption

Benefits of Agile Marketing

Implementing Agile Marketing

Leading Agile Frameworks

The Scrum Framework

The Scrum Team

The Product Owner

The Scrum Master

Empirical Process Control

Scrum Values

The Sprint Planning Meeting

The Sprint

Kanban Principles

The Kanban Board

The Product Backlog

The Daily Scrum

The Sprint Review Meeting

Sprint Retrospective Meeting

Case Study – Agile Marketing in Small and larger teams

Case Study – Agile Marketing in Agencies

This is the start of the Agile marketing learning roadmap for people who are looking for a cost-effective learning opportunity, as opposed to paying $$$ for a lengthy face-to-face training course.

The course learning outcomes are three-fold:

1. Why Agile Marketing?

2. How To Implement Agile Marketing.

3. Agile Marketing Examples – case-studies.

The course will also give you free access to contact the training instructor directly in order to ask questions and get tailored guidance on your Agile marketing implementation journey. Click the enroll button and start the course now.

Course Curriculum

Chapter 1: Why Agile Marketing

Lecture 1: History of Agile

Lecture 2: Agile Vs Waterfall Project Management

Lecture 3: Agile Marketing Adoption

Lecture 4: Agile Values

Lecture 5: Agile Principles

Lecture 6: Why Agile Marketing?

Lecture 7: Benefits of Agile Marketing

Lecture 8: What is Agile Marketing?

Lecture 9: Agile Marketing Resources: Recommended Blogs, Videos and Books

Lecture 10: Bonus Section

Chapter 2: Implementing Agile Marketing (Scrum Framework)

Lecture 1: The Leading ‘Agile’ Frameworks

Lecture 2: The Scrum Framework – Process Diagram

Lecture 3: Empirical Process Control

Lecture 4: Scrum Values

Lecture 5: The Scrum Team Roles

Lecture 6: The Product Owner

Lecture 7: The Scrum Master

Lecture 8: Development Team

Lecture 9: The Product Backlog

Lecture 10: The Sprint Planning Meeting

Lecture 11: Sprint Goal

Lecture 12: The Sprint Backlog

Lecture 13: The Sprint

Lecture 14: The Daily Scrum

Lecture 15: The Sprint Review Meeting

Lecture 16: Sprint Retrospective Meeting

Chapter 3: Implementing Agile Marketing (Kanban)

Lecture 1: Kanban Principles

Lecture 2: The Kanban Board

Chapter 4: Agile Marketing Examples – Case Studies

Lecture 1: Case Study – Agency Working With an In-house Marketing Team | Website Redesign

Lecture 2: Agile Marketing Software

Instructors

CXConversion .com
Agile Marketing Training & Coaching Services

Rating Distribution

1 stars: 6 votes

2 stars: 7 votes

3 stars: 23 votes

4 stars: 55 votes

5 stars: 29 votes

Frequently Asked Questions

How long do I have access to the course materials?

You can view and review the lecture materials indefinitely, like an on-demand channel.

Can I take my courses with me wherever I go?

Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!