Licensed Search Engine Marketing Professional Track

Licensed Search Engine Marketing Professional Track, available at $199.99, has an average rating of 3.8, with 107 lectures, 15 quizzes, based on 56 reviews, and has 232 subscribers.

You will learn about Fundamentals of SEO and SEM Utilizing SEO & SEM Understanding SEO & SEM data Benefits of SEO Making SEO Work for Your Brand Adapting Marketing Methods This course is ideal for individuals who are Individuals looking to start a career in SEO or Marketing professionals who want to learn SEO or Business owners who want to improve their website's ranking or Anyone who wants to learn more about SEO It is particularly useful for Individuals looking to start a career in SEO or Marketing professionals who want to learn SEO or Business owners who want to improve their website's ranking or Anyone who wants to learn more about SEO.

Enroll now: Licensed Search Engine Marketing Professional Track

Summary

Title: Licensed Search Engine Marketing Professional Track

Price: $199.99

Average Rating: 3.8

Number of Lectures: 107

Number of Quizzes: 15

Number of Published Lectures: 107

Number of Published Quizzes: 15

Number of Curriculum Items: 162

Number of Published Curriculum Objects: 162

Original Price: $199.99

Quality Status: approved

Status: Live

What You Will Learn

Fundamentals of SEO and SEM

Utilizing SEO & SEM

Understanding SEO & SEM data

Benefits of SEO

Making SEO Work for Your Brand

Adapting Marketing Methods

Who Should Attend

Individuals looking to start a career in SEO

Marketing professionals who want to learn SEO

Business owners who want to improve their website's ranking

Anyone who wants to learn more about SEO

Target Audiences

Individuals looking to start a career in SEO

Marketing professionals who want to learn SEO

Business owners who want to improve their website's ranking

Anyone who wants to learn more about SEO

Note: This course will require you working on a project as a hands-on learning experience. You are free to select either your own company or any clients that you are working with, without restrictions to IIDM. However, please make sure to use the same project for the whole course.

Welcome to the International Institute of Digital Marketing&

The International Institute of Digital Marketing& is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM&. Digital Marketing is something that’s all around us, yet there has been no solid foundation for marketing for many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing. Because of this, the need for a solid, stable foundation for marketing in the modern world is needed – a foundation with the ability to be built upon and developed with time.

This is a hybrid course, which means it is a more hands-on experience than you would find in most online courses. Each lecture will include lecture notes, activities, and resources that will serve as your guideline on how to successfully complete the lecture.

This course consists of;

107 Lecture Videos

41 Assignments to be submitted to IIDM&

15 Quizzes

129 External Resources

Practical SEO & SEM application

Practical Paid & Organic Strategies

Learn to create successful Paid Advertisements on Facebook and Google.

You hear the terms endlessly. SEO and SEM. You see it required on job applications, and you see articles about it, so what’s the deal? What is search engine marketing? In reality, it’s all around you. Have you ever used Google? Bing? Yahoo? Then you must wonder how the search engines seemingly pull these websites out of nowhere. In reality, there’s much more to it than you may think. That is search engine marketing. This course covers everything you need to know, from the basics to the nitty-gritty details.

SEO & SEM Master I&

How do you manage paid marketing? How can you make the most of your investments with advertisements, whether page ads or video? What about the ever-elusive SEO and SEM? The Paid Marketing Master sub-course covers all you need to know about paid marketing and more.

We will teach you;

What are SEO & SEM and how to use them effectively to increase the reach of your brand?

How to use Google Ads, understand them, and utilize them to their full effectiveness.

What display ads are, how to make them, and how to use them most effectively

SEO & SEM Master II&

Understanding SEO & SEM is important, but how do you utilize it effectively to ensure your efforts and budget are in the right place? This sub-course teaches how to use SEO & SEM to their full potential and how to harvest and use their relevant analytical data.

We will teach you;

How to use SEO & SEM properly to achieve the best results. How to harvest and utilize analytical data gathered from SEO & SEM campaigns

SEO & SEM Master III&

How do you manage paid marketing? How can you make the most of your investments with advertisements, whether page ads or video? What about the ever-elusive SEO and SEM? The SEO & SEM sub-course covers all you need to know about SEO and SEM

How to make SEO work for your brand through good user experiences and enticing content.

How to adapt your existing marketing methods to SEO & SEM for greater reach and best results.

IMPORTANT!
Kindly contact us via email before you start your learning journey. We will provide you with Google Drive access to your learning materials and evaluation for the certification upon completion. Contact us here: support@theiidm.org

Course Curriculum

Chapter 1: Introduction

Lecture 1: Welcome to the International Institute of Digital Marketing&

Lecture 2: Training Overview

Lecture 3: Register your profile on IIDM& Website.

Lecture 4: Become an Affiliate with IIDM&.

Lecture 5: Outlines and Objectives

Lecture 6: Introduction to Search Engine Marketing

Chapter 2: Foundations of SEO

Lecture 1: WEEK 1 – What is Search Engine Marketing (SEM)?

Lecture 2: WEEK 1 – What is Search Engine Optimization (SEO)?

Lecture 3: WEEK 1 – Reading search engine result pages

Lecture 4: WEEK 1 – Setting SEO expectations

Lecture 5: WEEK 1 – How SEO affects your business

Lecture 6: WEEK 1 – Why you need a keyword-research plan

Lecture 7: WEEK 1 – How to research keywords

Lecture 8: WEEK 1 – Understanding keyword attributes

Lecture 9: WEEK 1 – Understanding keyword distribution

Lecture 10: WEEK 1 – Majestic Tool

Lecture 11: WEEK 1 – Tools to help you analyze keywords

Lecture 12: WEEK 1 – Ongoing keyword evaluation

Lecture 13: WEEK 2 – Understanding content optimization

Lecture 14: WEEK 2 – Optimizing site structure

Lecture 15: WEEK 2 – Optimizing textual page elements

Lecture 16: WEEK 2 – Optimizing nontext components of a webpage

Lecture 17: WEEK 2 – Optimizing for personalized search

Lecture 18: WEEK 2 – Interpreting the code behind webpages

Lecture 19: WEEK 2 – Understanding how search engines index content

Lecture 20: WEEK 2 – Working with canonical URLs and redirects

Lecture 21: WEEK 2 – Leveraging microformats

Lecture 22: WEEK 2 – Working with server-side factors

Lecture 23: WEEK 2 – Using Google Search Console

Lecture 24: WEEK 2 – Overview of long-term content strategies

Lecture 25: WEEK 2 – Plan a successful content strategy and avoid common mistakes

Lecture 26: WEEK 2 – Understanding different types of content

Lecture 27: WEEK 2 – Getting ideas for content

Lecture 28: WEEK 2 – Working with an editorial calendar

Lecture 29: WEEK 2 – Promote your content with social media

Lecture 30: WEEK 2 – Measuring content performance

Lecture 31: WEEK 3 – Understanding the importance of links

Lecture 32: WEEK 3 – Building internal links

Lecture 33: WEEK 3 – Building external links

Lecture 34: WEEK 3 – Finding link-building opportunities

Lecture 35: WEEK 4 – Measuring SEO performance

Lecture 36: WEEK 4 – Analyzing keywords

Lecture 37: WEEK 4 – Analyzing links

Lecture 38: WEEK 4 – Understanding SEO and ecommerce

Lecture 39: WEEK 4 – Understanding local SEO

Lecture 40: WEEK 4 – Understanding mobile SEO

Lecture 41: WEEK 4 – Facebook Advertisement: SEM For Your Business

Chapter 3: Local SEO

Lecture 1: WEEK 5 – Understanding general versus local SEO

Lecture 2: WEEK 5 – Anatomy of local search results

Lecture 3: WEEK 5 – Exploring local ranking factors

Lecture 4: WEEK 6 – Identifying keywords for your business

Lecture 5: WEEK 6 – Using online keyword tools

Lecture 6: Introduction to AI in Social Media

Lecture 7: Jasper: AI Tool to create Social Media Posts

Lecture 8: Practical Jasper Explanation

Lecture 9: Introduction to ChatGPT

Lecture 10: WEEK 7 – Understanding eligibility to claim a Google My Business profile

Lecture 11: WEEK 7 – Claiming your Google My Business profile

Lecture 12: WEEK 7 – Optimizing your GMB profile

Lecture 13: WEEK 7 – Hyper Boosting your GMB listing

Lecture 14: WEEK 7 – Keeping customers informed during COVID-19

Lecture 15: WEEK 7 – Getting and managing reviews for higher rankings

Lecture 16: WEEK 7 – Setting up a business listing on top citation sites

Lecture 17: WEEK 8 – Creating a holistic page experience for visitors

Lecture 18: WEEK 8 – Technical must-haves for your site

Lecture 19: WEEK 8 – Optimizing your site with tags

Instructors

International Institute Of Digital Marketing&
DIGITAL SKILLS FOR ALL&

Rating Distribution

1 stars: 1 votes

2 stars: 1 votes

3 stars: 6 votes

4 stars: 16 votes

5 stars: 32 votes

Frequently Asked Questions

How long do I have access to the course materials?

You can view and review the lecture materials indefinitely, like an on-demand channel.

Can I take my courses with me wherever I go?

Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!