Learning Search Engine Optimization (SEO) from Scratch

Learning Search Engine Optimization (SEO) from Scratch, available at $19.99, has an average rating of 4.3, with 62 lectures, based on 33 reviews, and has 767 subscribers.

You will learn about In this course you’ll learn the strategic and technical fundamentals of search engine optimization Introduction to SEO Search Engine Overview Keyword Research Applying Keyword Research to Your Web Pages Using SEO Tools Online Marketing and SEO Linking Builds Rankings Link Building Through Marketing and Social Media Local, Mobile, and Search SEO Measurement SEO for Different Business Models Technical Issues in SEO This course is ideal for individuals who are SEO Beginners or SEO Intermediate or SEO Advanced or Those looking for higher rankings in search engines and more qualified traffic coming to their website It is particularly useful for SEO Beginners or SEO Intermediate or SEO Advanced or Those looking for higher rankings in search engines and more qualified traffic coming to their website.

Enroll now: Learning Search Engine Optimization (SEO) from Scratch

Summary

Title: Learning Search Engine Optimization (SEO) from Scratch

Price: $19.99

Average Rating: 4.3

Number of Lectures: 62

Number of Published Lectures: 62

Number of Curriculum Items: 62

Number of Published Curriculum Objects: 62

Original Price: $19.99

Quality Status: approved

Status: Live

What You Will Learn

In this course you’ll learn the strategic and technical fundamentals of search engine optimization

Introduction to SEO

Search Engine Overview

Keyword Research

Applying Keyword Research to Your Web Pages

Using SEO Tools

Online Marketing and SEO

Linking Builds Rankings

Link Building Through Marketing and Social Media

Local, Mobile, and Search

SEO Measurement

SEO for Different Business Models

Technical Issues in SEO

Who Should Attend

SEO Beginners

SEO Intermediate

SEO Advanced

Those looking for higher rankings in search engines and more qualified traffic coming to their website

Target Audiences

SEO Beginners

SEO Intermediate

SEO Advanced

Those looking for higher rankings in search engines and more qualified traffic coming to their website

In this course you’ll learn the strategic and technical fundamentals of search engine optimization (SEO). The contents of this course include:

Introduction to SEO
In this chapter you’ll be introduced to search engine optimization and begin learning the skills and tools you need to get started in this powerful new industry.

Search Engine Overview
To understand SEO, it helps to start where your customers start, with search engines. In this chapter you’ll see how search results are organized, presented, and modified based on the searcher’s intent.

Keyword Research
In this chapter we’ll look at keywords, which are the core of SEO. Words show intent, associations, and motivation. Understand this, and you will understand your customer.

Applying Keyword Research to Your Web Pages
Now that you have a grasp of how keywords work, it’s time to put them into practice. In this chapter you'll learn how to add keywords to important page elements and show visitors that they have reached the right page.

Using SEO Tools
This chapter will cover some of the best software tools for SEO, which can help make many of your tasks easier.

Online Marketing and SEO
SEO is not just about getting people to your website – that’s just the start. Once you get them there, how do you get them to do what you want them to do? We’ll explore some ideas in this chapter.

Linking Builds Rankings
Links from other websites help your site gain rankings and credibility. In this section, we will look at the different types of links that exist and which links are the most valuable in terms of gaining business visitors and rankings.

Link Building Through Marketing and Social Media
Social media are a great way to expand your website’s visibility and gain new customers. As you’ll see in this chapter, they are also a way to develop great relationships for building links outside your immediate network.

Local, Mobile, and Search
Any locally based business can benefit from the free visibility that search engines and social media provide. In this chapter you’ll learn some simple strategies that can bring new customers to your door.

SEO Measurement
How do you know that all of your efforts have been worth the time and investment? Analytics enable you to effectively measure of all of your actions and strategies, and this chapter will show you how.

SEO for Different Business Models
SEO is not the same for everyone, so in this chapter we’ll break down the major differences in business models and explore the demands and opportunities presented by each.

Technical Issues in SEO
SEO is not simply a matter of adding a few keywords to your website. It also involves managing lots of little details, many of them technical, as you’ll see in this chapter.

The lessons are wrapped in a feature-rich interface that lets you jump to any topic and bookmark individual sections for later review. Full-Screen mode provides a hi-def, immersive experience, and Watch-and-Work mode shrinks the video into a small window so you can play the videos alongside your application. Also included are exercise files that give you an easy way to try out the techniques you learn.

Course Curriculum

Chapter 1: Introduction to SEO

Lecture 1: Overview of the Course

Lecture 2: The Search Industry, Market Size, and Job Prospects

Lecture 3: Business Impact

Chapter 2: Search Engine Overview

Lecture 1: Search Engine Overview

Lecture 2: Understanding Blended Results

Lecture 3: Understanding Search Results for SEO

Lecture 4: Spiders, Bots, and Crawlers

Lecture 5: The Search Engine Algorithm

Lecture 6: Coding and Tech Primer

Lecture 7: Search Engine Obstacles

Lecture 8: Testing for Friendliness

Chapter 3: Keyword Research

Lecture 1: Words Are the Key

Lecture 2: Call It What It Is

Lecture 3: The Keyword Longtail

Lecture 4: Keyword Research Tools

Lecture 5: Keyword Trends

Lecture 6: Using a Spreadsheet to Manage Keywords

Chapter 4: Applying Keyword Research to Your Web Pages

Lecture 1: SEO At Its Most Basic Level

Lecture 2: Key Page Elements and Their Impact on Rankings

Lecture 3: Optimizing Images and Files

Lecture 4: Checklist for On-Page Optimization

Lecture 5: SEO and Contextual Site Architecture

Lecture 6: Linkdex

Chapter 5: Using SEO Tools

Lecture 1: Raven Tools

Lecture 2: Google Webmaster Tools

Lecture 3: Bing Webmaster Tools

Lecture 4: Firefox Extensions for SEO

Lecture 5: Web Developer Toolbar

Chapter 6: Online Marketing and SEO

Lecture 1: SEO and Marketing

Lecture 2: Scanability

Lecture 3: Creating Credibility

Lecture 4: Conversion: The Goal of the Site

Lecture 5: Little Things That Make a Big Difference

Lecture 6: Content That Creates Conversions

Chapter 7: Linking Builds Rankings

Lecture 1: The Importance of Links

Lecture 2: The Types of Links

Lecture 3: Building Links

Lecture 4: Building Relationships

Lecture 5: Link Prospecting

Chapter 8: Link Building Through Marketing and Social Media

Lecture 1: Finding Your Niche

Lecture 2: Developing a Content Plan

Lecture 3: Social Media Accounts and Linking

Lecture 4: 4. Marketing Your Content

Chapter 9: Local, Mobile, and Search

Lecture 1: Local Business Listings: Google+

Lecture 2: Local Business Listings: Yahoo and Bing

Lecture 3: FourSquare, Yelp, and Localeze

Chapter 10: SEO Measurement

Lecture 1: Rankings Are Not the Goal

Lecture 2: Measuring Value

Lecture 3: Reporting Results

Lecture 4: Ranking Reports

Lecture 5: Reporting Strategies

Chapter 11: SEO for Different Business Models

Lecture 1: Competitive Analysis

Lecture 2: 2. SEO Myths

Lecture 3: SEO for E-Commerce

Lecture 4: Creating a Shopping Feed

Lecture 5: SEO for Lead Generation

Lecture 6: SEO for Publishers

Chapter 12: Technical Issues in SEO

Lecture 1: Managing Missing Pages

Lecture 2: Robots.txt

Lecture 3: Site Maps

Lecture 4: Internal Site Search

Lecture 5: Managing Site Links

Instructors

Skill Pass
High Quality Training!

Rating Distribution

1 stars: 1 votes

2 stars: 2 votes

3 stars: 7 votes

4 stars: 6 votes

5 stars: 17 votes

Frequently Asked Questions

How long do I have access to the course materials?

You can view and review the lecture materials indefinitely, like an on-demand channel.

Can I take my courses with me wherever I go?

Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!