Google Tag Manager for Developers

Google Tag Manager for Developers, available at $59.99, has an average rating of 4.2, with 35 lectures, based on 109 reviews, and has 661 subscribers.

You will learn about Use Google Tag Manager (GTM) to easily manage your tracking and remarketing scripts Master the core concepts of how Google Tag Manager works Integrate Google Analytics with GTM Integrate Facebook Pixel with GTM This course is ideal for individuals who are Digital marketers or Web developers or Anyone who works in analytics and marketing It is particularly useful for Digital marketers or Web developers or Anyone who works in analytics and marketing.

Enroll now: Google Tag Manager for Developers

Summary

Title: Google Tag Manager for Developers

Price: $59.99

Average Rating: 4.2

Number of Lectures: 35

Number of Published Lectures: 35

Number of Curriculum Items: 35

Number of Published Curriculum Objects: 35

Original Price: $89.99

Quality Status: approved

Status: Live

What You Will Learn

Use Google Tag Manager (GTM) to easily manage your tracking and remarketing scripts

Master the core concepts of how Google Tag Manager works

Integrate Google Analytics with GTM

Integrate Facebook Pixel with GTM

Who Should Attend

Digital marketers

Web developers

Anyone who works in analytics and marketing

Target Audiences

Digital marketers

Web developers

Anyone who works in analytics and marketing

Google Tag Manager (GTM) allows you to quickly and easily manage your analytics scripts, remarketing pixels, click tracking software and any other software that requires JavaScript tags inserting into your website.

In this course, you’ll learn how to use GTM, from the fundamentals to more advanced features. Step-by-step we will walkthrough:

Creating tags

Using event and URL-based triggers

Sequencing tags correctly

Tracking custom data with variables

Integrating with Google Analytics and Facebook Pixel

You will be able to follow along on your own website, from installing GTM, to setting up your tags, previewing, testing and publishing them.

If you want a practical guide to getting started with Google Tag Manager, this is the course for you. I can’t wait to see you inside!

Course Curriculum

Chapter 1: Introduction

Lecture 1: Welcome

Lecture 2: What is Google Tag Manager?

Lecture 3: Meet your instructor

Chapter 2: Getting set up

Lecture 1: Registering an account

Lecture 2: Tags and containers

Lecture 3: Creating your first container

Lecture 4: Install the GTM code

Lecture 5: Installing in WordPress

Lecture 6: WordPress plugin

Lecture 7: Using Tag Assistant

Lecture 8: Using other browsers

Chapter 3: Tags

Lecture 1: Creating your first tag

Lecture 2: Previewing and publishing

Lecture 3: Setting up Google Analytics

Lecture 4: Setting up Facebook Pixel

Chapter 4: Triggers

Lecture 1: What are triggers?

Lecture 2: Creating a trigger

Lecture 3: Using the trigger in a tag

Lecture 4: Sequencing tags

Lecture 5: Everything is a tag

Lecture 6: Sending events to Google Analytics

Lecture 7: Custom events

Chapter 5: Variables

Lecture 1: What is a variable?

Lecture 2: Built-in variables

Lecture 3: DOM elements

Lecture 4: Cookies

Lecture 5: Data layer variables

Chapter 6: Cookbook

Lecture 1: What are recipes?

Lecture 2: Custom dimensions in Google Analytics

Lecture 3: Google Analytics User-ID

Lecture 4: Track events with Facebook

Lecture 5: Install click tracking with FullStory

Lecture 6: Use if statements with variables

Chapter 7: Conclusion

Lecture 1: Conclusion

Lecture 2: Bonus lecture

Instructors

Chris Worfolk
Psychologist and software consultant

Rating Distribution

1 stars: 0 votes

2 stars: 2 votes

3 stars: 16 votes

4 stars: 35 votes

5 stars: 56 votes

Frequently Asked Questions

How long do I have access to the course materials?

You can view and review the lecture materials indefinitely, like an on-demand channel.

Can I take my courses with me wherever I go?

Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!