Become a Citizen Data Scientist - Marketing perspective

Become a Citizen Data Scientist : Marketing perspective, available at $19.99, has an average rating of 3.8, with 33 lectures, 5 quizzes, based on 46 reviews, and has 2385 subscribers.

You will learn about Prepare data using SQL Understand the main conceptions of classification models Construct a customer dashboard using Power BI Create a segmentation model using SQL Build a targeting model using Azure ML Build a recommendation system using Azure ML This course is ideal for individuals who are The course is for you if you have solid business knowledge as Business Analyst, Marketer, manager or analytical mindset regardless in which department you have been working or This course may not be for you if you are looking for an in-depth discussion of the deeper mathematical and statistical theories behind the data science algorithms. It is particularly useful for The course is for you if you have solid business knowledge as Business Analyst, Marketer, manager or analytical mindset regardless in which department you have been working or This course may not be for you if you are looking for an in-depth discussion of the deeper mathematical and statistical theories behind the data science algorithms.

Enroll now: Become a Citizen Data Scientist : Marketing perspective

Summary

Title: Become a Citizen Data Scientist : Marketing perspective

Price: $19.99

Average Rating: 3.8

Number of Lectures: 33

Number of Quizzes: 5

Number of Published Lectures: 33

Number of Published Quizzes: 5

Number of Curriculum Items: 38

Number of Published Curriculum Objects: 38

Original Price: $84.99

Quality Status: approved

Status: Live

What You Will Learn

Prepare data using SQL

Understand the main conceptions of classification models

Construct a customer dashboard using Power BI

Create a segmentation model using SQL

Build a targeting model using Azure ML

Build a recommendation system using Azure ML

Who Should Attend

The course is for you if you have solid business knowledge as Business Analyst, Marketer, manager or analytical mindset regardless in which department you have been working

This course may not be for you if you are looking for an in-depth discussion of the deeper mathematical and statistical theories behind the data science algorithms.

Target Audiences

The course is for you if you have solid business knowledge as Business Analyst, Marketer, manager or analytical mindset regardless in which department you have been working

This course may not be for you if you are looking for an in-depth discussion of the deeper mathematical and statistical theories behind the data science algorithms.

Become a Citizen Data Scientist is an introductory course take your skills to the next level

Throughout the course, you will learn the basics concepts in order to understand and apply advanced analytics, …,

You will engage in 5 hands-on labs for creating advanced models ….

Empower yourself with advanced analytics using SQL, Microsoft Azure ML, and Power BI

At the end of the course, you’ll be able to prepare data using SQL, create targeting and recommendations models using Microsoft Azure ML and conceive dynamic dashboard using Power BI.”?

Because our goal is to get you up to speed as quickly as possible, we’ll cover through the 30?lectures,

Lay the foundations of Citizen Data Science

marketing framework analysis.

Learn the basics of SQL

Understand the main conceptions of classification models

Quick start with Microsoft Azure ML

Prepare data using SQL

Construct a customer dashboard using Power BI

Create a segmentation model using SQL

Build a targeting model using Azure ML

Build a recommendation system using Azure ML

Test your progression with 5 quizzes

The ultimate course purpose is to unleash the potential of data science for your career and your organization

The course will enable you to extract actionable insight from your customers’ data

?

According to a Mckinsey Study, demand for data scientists is projected to exceed supply by more than 50% by 2018. That’s the gap you as citizen Data Scientists are going to fill

Citizen data scientist are “Business people with the right attitude – curious, adventurous, determined – to research and improve things in the organization” SAS

The need is so, that according to Gartner, by 2017, the number of citizen data scientists will grow 5 times faster than the number of highly skilled data scientists.

?

This course is designed for business professionals:? marketer, manager and analytical minds in every department … who want to take their skills to the next level.

If you have solid business knowledge, curious, determined to improve things in your company or just willing to learn new methods and tools than this course is for you….

The course may not be for you if you are looking for an in-depth discussion of the deeper mathematical and statistical theories behind the data science algorithms.?

You will learn the main concepts of data science such as Data mining Process, Machine learning, and classification model

You will be introduced to a Marketing framework analysis based on 4 elements: EXPLORE, SEGMENT, TARGET AND RECOMMEND.

You will learn the basics of three tools: SQL, Power BI, and Microsoft Azure ML.

You will be able to test and practice all these skills through 5 Quizzes and 5 hands-on Labs: Data Preparation using SQL, Customer Dashboard using POWER BI, managerial segmentation with SQL, targeting and recommendation models using Microsoft Azure ML Studio.

Course Curriculum

Chapter 1: Introduction

Lecture 1: Welcome to the course

Lecture 2: Set the expectations

Lecture 3: Introduction : Citizen Data Scientist

Chapter 2: Lay the foundation

Lecture 1: Introduction

Lecture 2: Definitions

Lecture 3: Data Science Process

Lecture 4: Data Science Toolbox

Lecture 5: Setup the Lab Environment : Tools & Data

Lecture 6: Microsoft Azure Machine Learning

Lecture 7: Marketing Framework Analysis

Chapter 3: Explore

Lecture 1: Explore : Introduction

Lecture 2: Case study : Adventure Works

Lecture 3: SQL Basics

Lecture 4: Install Adventure Works Database

Lecture 5: Lab 1 : Data preparation using SQL

Lecture 6: Lab 2 : Customer Dashboard using Power BI

Chapter 4: Segment

Lecture 1: Introduction

Lecture 2: Types of segmentation

Lecture 3: Managerial Segmentation

Lecture 4: Lab 3 : Managerial segmentation using SQL

Chapter 5: Target

Lecture 1: Introduction

Lecture 2: Classification Model : the Basics

Lecture 3: Classification fundamental concept : Bias-Variance Tradeoff

Lecture 4: Overview Diagram of Azure Machine Learning Studio

Lecture 5: Lab 4 : Bike Buyers targeting using Azure ML – Part 1

Lecture 6: Lab 4 : Bike Buyers targeting using Azure ML – Part 2

Chapter 6: Recommend

Lecture 1: Recommendation: Introduction

Lecture 2: Recommendation System: Definition and types

Lecture 3: Recommendation System: How it works

Lecture 4: Lab 5 : Next Best Offer using Azure ML – Part 1

Lecture 5: Lab 5 : Next Best Offer using Azure ML – Part 2

Chapter 7: Conclusion

Lecture 1: Wrap up

Lecture 2: Resources

Instructors

Mohamed Jendoubi
Data Scientist, Founder of uluumy

Rating Distribution

1 stars: 3 votes

2 stars: 0 votes

3 stars: 10 votes

4 stars: 16 votes

5 stars: 17 votes

Frequently Asked Questions

How long do I have access to the course materials?

You can view and review the lecture materials indefinitely, like an on-demand channel.

Can I take my courses with me wherever I go?

Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!